Immediately comment| young people who are eager for love need a reliable date

The Paper's commentator Li Qinyu

The single blind box is a new thing. Leaving aside the eye-catching concept of the "blind box", its essential role is to provide young people with more opportunities to make friends. But since it is a "blind box", there are risks. There have been media reports, not to mention off the list, the first level can not be passed - the authenticity of the information is very unreliable.

This is not difficult to understand. First, information review is time-consuming and laborious, and merchants are unwilling to invest costs; second, when information review is strict, there will be fewer users, which is not in line with the original purpose of some businesses to pursue profits. In addition to the offline blind box, there are also many problems with various online mini-programs about blind boxes - for example, the model of "pulling people's heads" layer by layer of profits is like pyramid schemes.

This can't help but remind people of the news that the marriage platform Century Jiayuan offline store exposed by the surging news leaked the members' personal privacy information. It is a good thing to help young people get both social benefits and economic benefits, but at present, many commercial dating and dating platforms generally have various personal information security risks, as well as the risk of users being routined.

The above phenomenon shows that some of the existing marketing models have indeed gone astray and need to be corrected in time, or even a reshuffle, otherwise it is not enough to restore the public's confidence in the marriage and dating platform. This is the most common view in the field of public opinion.

However, from another point of view, the "dating business" of marriage and love platforms is endless, which also shows that young people still have a strong desire to get off the list. Although "marriage-phobics", "lazy marriages" and "unmarried people" have become hot words on social platforms, they cannot hide the true voices of other young people who are eager for love.

The problem is that they don't know how to act. The pace of life in contemporary society is getting faster and faster, and the pressure of work is getting bigger and bigger, especially those young people who come to the big cities to break in, just to cope with the daily affairs of each day, they have exhausted their energy, and naturally they do not have the heart to go out to expand their social circles and find another half.

Because of this, many young people will pin their hopes on many dating platforms. Although the so-called "matching" method is more utilitarian, the victory is faster and more efficient, and it is not too embarrassing even if it is rejected online. This also explains why seemingly unreliable dating methods such as single blind boxes are also popular - everyone is just holding a game mentality of giving it a try.

However, the "rollover" of the marriage and love platform has become the norm, and it is even more unlikely that the blind box will become the mainstream. In the current situation that the social time and space environment has undergone major changes, how to give many young people who are eager for love a little more sense of security has become a public issue that must be paid attention to.

Not long ago, some netizens left a message on the People's Network, hoping that "government departments should organize more blind date activities to let single people enter marriage." The message was also quickly replied to – the government is innovating a new model of youth dating and leading a new trend of youth dating.

The government's positive response and actions deserve praise, but it is not realistic to rely on the government to take care of it. After all, the scale, convenience and possibility of commercial dating platforms are difficult for communities and units to achieve offline activities. But why do people trust the activities of "official" organizations more? It is because it is more authentic and reassuring, and it can avoid the uncertainty and unknown risks brought about by social platforms and blind boxes.

Therefore, expanding more dating channels and ways, in the final analysis, must be based on "reliable". On the one hand, trade unions, the Communist Youth League, women's federations, communities and other organizations at all levels can increase some multi-form, high-fun, strong interactive offline activities; on the other hand, we should also reshape the business ecology of marriage and love platforms, gradually eliminate those with insufficient credibility, and support platforms that are widely praised by users to meet the social needs of current young people.

Since the marriage and love of young people has become a common concern of the whole society, it is necessary to actively build a "marriage-friendly" environment to give young people a little more sense of security, so that people who are not in love can fall in love, so that those who want to marry can be married.

Responsible Editor: Gan Qiongfang Photo Editor: Le YuFeng