recently
The WeChat farm suddenly exploded
It has become a new topic that people talk about
so
What exactly is WeChat Farm?
In fact
This WeChat farm
Not really a farm
Rather, it is a personalized WeChat status setting
Just in the WeChat status
Set up a background image of a farm style
Add a cute little animal emoticon
And you get a small "farm" of your own.
thereupon
WeChat status of small partners
In an instant there were many
Can (odd) can (odd) love (weird) love (weird) love (weird) creatures
At the beginning
Everyone's painting style is quite normal
Someone raises pigs by the sea
Someone has a dog at the door
afterward
The painting style is gradually deviating!
Netizens began to raise chickens in the sky
Let the dog run
See here
The editor can't help but ask:
Are you all serious?!
Long
Farming is our "racial gift"
Speaking of farms
I have to say
Farming
It's our "racial gift"
It started 10 years ago when Happy Farm stole vegetables
Up to now, the e-commerce platform has watered and planted trees,
Fruit is free
Then there are game fires such as Moore Manor
The farming game has always been there
Chinese so fond of farming games
Why, exactly?
First of all
Because of the farming genes in the blood of the Chinese people
Chinese with thousands of years of farming civilization
A yearning for the countryside and nature
Definitely not a product of modern society
Because start small
We read landscape idylls written by ancient poets
Watch the happy novel of the martial arts master returning to the hidden mountain forest
So to speak
Farming has been carved into the DNA of Chinese
People miss the beauty of agricultural civilization
secondly
Because of the low cost and high return of farming games
Most games are competitive
It takes a lot of money and effort
And the farming game is simple to operate
Plus the e-commerce platform
Rewards for reaping real fruit
Naturally, it inspires players
At last
Because farming games bring freshness and satisfaction
Young people who grew up in the city
There is often no actual farming experience
Farming games happen to bring novel experiences
Not only that
This also attracts a lot
Rural youth who go out to work
Because for them
It's a sentiment
Bring it to them
A wave of childhood memories killed
Of course
That's why I say it
Farming is our "racial gift"
It's not just about virtual games
A lot of netizens are right
Physical "cultivation system" farming is also fascinated!
For example, the following...
Contemporary Farming Science 1:
How big the heart is, how big the vegetable field is
There is not a single acre and three points of land in the family
It is also difficult to play with the master vegetable growers
Empty bottle of water after drinking
Unremarkable trash cans...
Vegetables do not drill seamless bricks...
in a word
Not a single vacant lot is innocent
Contemporary Farming II:
As long as you are bold, anything can sprout
For some small seeds that do not germinate easily
The "cooker" sacrificed the router to germinate
Contemporary Farming Science III:
My life is all about growing vegetables
Implement "farming" into practical life
Is the real "academic master"
Like what
Growing vegetables has become a "hard indicator" for buying a house
Taneda became a new "literary genre"
Li Ziqi's idyllic short video
How many people were built
A romantic imagination of the authenticity of life
In a virtual game world
Create an unstained peach blossom origin
Between the worlds on one side of the balcony
Indulge in a handful of loess, a few seeds,
A little water and fertilizer
The cycle of the four seasons felt in the vegetable garden
Passionate
Maybe it makes more sense than collecting the body
"Grow melons to get melons, plant beans to get beans"
This simple law of nature
It also sharpens the chinese people's belief in the way of heaven and the reward of diligence,
The values of hard work
Farming is not a miracle that can be achieved overnight
It's about accumulating patience over the years
But experience the creation and harvest of one meal and one meal for yourself
It's also fascinating and full of anticipation
Companionship emotional services
It's stepping into people's lives
furthermore
Whether it's qq farms
Or WeChat farm and other games
In fact
All reflect contemporary people
An emotional sustenance
Recent
Except for WeChat
Many other apps
Also according to their own functions and positioning
Launched a unique
Online pet assist function
QQ Music launched the Q sound cute pet function
Small pets after adoption
Can accompany the user while listening to the song
Alipay pioneered the Ant Manor feature
Users can do this by feeding their own pet chicks
Get Love Eggs
You can also help public welfare projects by donating love eggs...
These are small pets of different forms
Although the operation mode is different, the main function is different
But they all have a common role -
Form long-term interactive communication with users
Provide users with companionship emotions
More and more people are getting used to it
Make loneliness the norm
Gradually get used to your emotions
Pinned on some accompanying consumption
This is a way to seek psychological solace
Let's start with pets, for example
According to the 2021 China Pet Industry White Paper
Size of the town dog and cat market in 2021
Reached 249 billion
More than 90% of pet owners
They will treat their pets as their family and friends
Except for pets
Love simulation games such as "Love and Producer"
Self-operated games such as Animal Restaurant
Brought to people
Immersive companionship experience with a sense of warmth
Also make them become
The object of many people's emotional sustenance
These companion emotional services
Help people escape temporarily
Real-life disturbances
Build a safe emotional space
Allow people to rest in it,
Lick the wound and rejuvenate
So to speak
Companionship emotional services
It's stepping into people's lives
Provide people with a place of emotion
A personal little world with attention
It greatly affects people's spiritual world
You can farm in the game
But many people are more eager to play in the field
Experience the beauty of nature and the wonders of entertainment
And for those who embrace positively
Modern technology for the new farmers
Isn't farming a farm game?
Sources | CCTV, Sichuan Daily, RedNet, Southern Rural Daily, etc
Editor| Sun Bingbing
Editor-in-chief 丨 Jiang Lin
Supervisor 丨 Zhong Qian
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