Zhao Tingting, vice president of Jimei Holdings: Multi-dimensional upgrade stores to create a social business platform

Beijing Business News (Reporter Xie Jiating Kong Wenxie) On the afternoon of October 12, 2020, at the China Home Furnishing Brand Conference • 2020 Beijing Home Furnishing Creation Second Generation Summit hosted by Beijing Business Daily and co-organized by Jimei Holding Group, Zhao Tingting, vice president of Jimei Holding Group, Dai Xianyan, deputy general manager of Jinchao Decoration Group, Wen Jiaxin, president of Yifeng Furniture, Yang Fan, general manager of Trapry, Yang Yuan, president of Grammy Group, Li Ye, general manager of Ishmensha, Xiao Yuhang, assistant to president of Oujia Luni, Zhang Jing, vice president of Qiangli Furniture, Sui Yikun, assistant to the chairman of Airis, and other home furnishing post-waveers jointly discussed "confidence will win the future under the epidemic".

In the guest sharing session, Zhao Tingting said that in recent years, the store has been upgraded in multiple dimensions, and she wants to build Jimei Home into a social business platform. First of all, in 2018, the introduction of Huanai Home Headquarters, with the help of Huanai Home's high-end positioning to help Jimei home upgrades, through the home building materials format to enhance the experience and grade of the store; secondly, the consumption order of adjustment, the previous electrical appliance category has been a relatively backward product category, from 2017 onwards, the electrical category has been adjusted to a relatively advanced position. "For sales, it is no longer just about selling a washing machine or a refrigerator, but letting consumers choose lifestyle and smart home solutions first, and then realize one-stop home shopping."

Zhao Tingting said that Jimei is adjusting and planning to build the store into a lifestyle experience venue and provide good services for various brands and products. Jimei is no longer a simple home building materials sales store, but a lifestyle platform, integrating low-frequency home consumption with experiential services such as children's playgrounds, catering and daily consumer goods.

"Customers who are willing to accept new things and are not so sensitive to price are the consumer objects that home building materials will cultivate in the future." In Zhao Tingting's view, the interaction and interconnection between many formats and home building materials is a direction of Jimei's efforts, and the future of these two passenger flows will be opened up, which will provide more passenger flows to both sides.