Supermarket instant noodles are cleaning goods, why is shiitake mushroom stewed chicken noodles not welcomed? 3 reasons are realistic
Fujian typhoon, these days is a typhoon and heavy rain and epidemic, typhoon rain and rain, the whole city is waterlogged, the community has become a pond, now the real estate developers in order to save costs and make more money, drainage system is more casual to get it, resulting in torrential rain, the car in the garage will suffer.
Typhoon rain and rain coupled with the epidemic, so that the supermarket business to burst, many people go to the supermarket to buy food, the original shelves on the shelves is considered to be "unhealthy" food instant noodles have been swept by consumers, instant noodles are hot again.
Instant noodles on supermarket shelves have been snapped up, but on another shelf there is a very different scene, rows of green packaging to attract the eyeballs, walk into the original mushroom stew chicken noodles, no wonder under the rainstorm typhoon, no one is willing to buy.
Why are other instant noodles sold out, but the mushroom stewed chicken noodles are abandoned? There are actually 3 very real reasons behind this.
<h1 class="pgc-h-arrow-right" data-track="6" > first, and the taste is difficult to convince</h1>
Why is shiitake mushroom stewed chicken noodles not popular with consumers? The main point, of course, is the taste problem.
What is the taste of chicken noodles stewed with shiitake mushrooms? I bought a bucket and tasted it, and after eating it, I had this idea in my heart: "I don't want to eat it again!" ”
The taste of this instant noodle is very strange, the smell makes people feel a little unpleasant, after tasting a bite, say light and not light, say heavy taste is not, in short, let you taste after a feeling of eating "dark cuisine".
Such a taste is obviously difficult to convince the public, and friends around them have said that they don't want to buy it when they see this package and name.
<h1 class="pgc-h-arrow-right" data-track="11" > second, non-mainstream product</h1>
Shiitake mushroom stewed chicken noodles belong to a niche product, it is said that when this flavor was first developed, it was because people in the northeast and other places liked to eat chicken stewed mushrooms, so they developed this instant noodle according to the taste of this dish.
Originally thought it would sell well, but I didn't expect that after the launch of the market, in addition to a little sales in the northeast region, people in other parts of the country were not welcomed and disliked by everyone.
People's tastes vary widely, and there are indeed people who like to eat shiitake mushroom stewed chicken noodles, but there are very few, compared to spicy beef noodles, the huge consumer market of Laotan sauerkraut noodles is not a level at all.
Especially in the southern region, although Cantonese people like to drink chicken soup, they are still unwelcome with shiitake mushroom stewed chicken noodles, and for Cantonese people, eating shiitake mushroom stewed chicken noodles is not as good as eating a bowl of intestinal powder.
This non-mainstream product belongs to the niche market, and there are naturally not many people who like it, so when the typhoon and rain epidemic came, other instant noodles were snapped up by everyone, leaving only this mushroom stewed chicken noodle that few people eat.
<h1 class="pgc-h-arrow-right" data-track="13" > third, fiercely competitive</h1>
Nowadays, the competition in the instant noodle market is also very fierce, the taste is more numerous, not only the birth of shiitake mushroom stewed chicken noodles, but also tomato noodles, rattan pepper flavor, minced pepper flavor, marinated meat flavor, sauce flavor and other flavor types, in front of these new flavor types, shiitake mushroom stewed chicken noodles appear more unsociable.
In addition to taste, other products are also squeezing the market for instant noodles, such as hot snail powder, self-heating sour and spicy powder, self-heating instant noodles, self-heating hot pot and other new products.
In the face of such a fiercely competitive market, shiitake mushroom stewed chicken noodles have gradually become the "abandoned son" of instant noodle manufacturers, sales are not good, manufacturers are naturally unwilling to spend energy to upgrade the taste, and there is no incentive to re-invite people to research and develop for this instant noodles.
The above three practical reasons are the real reasons why shiitake mushroom stewed chicken noodles are not popular in today's market.
Have you ever eaten this instant noodle? How does it feel?
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