AIA Life Insurance Company Limited (AIA Life) recently announced that it has deepened its cooperation with the China Health Promotion and Education Association (hereinafter referred to as the "China Health Education Association") to officially launch the "Mother's Day" themed health science month. With the help of the "Friendship and Cancer Prevention" public welfare project platform in the early stage, the two sides efficiently organized influential social organizations and expert resources, and carried out high-quality and high-frequency health education for women in May through diversified activities, so as to enhance the attention and awareness of women's health in the whole society, and provide them with holiday care and health protection.
Professional empowerment to create high-quality women's health science content
(Mother's Day special health science lecture promotional poster)
According to the analysis report released by the National Cancer Center, in recent years, the incidence of primary breast cancer and cervical cancer in middle-aged women has been increasing, and breast cancer has become the malignant tumor with the highest incidence in women. Most married women have varying degrees of gynecological diseases, and the incidence of cervical cancer, ovarian cancer and breast cancer has increased significantly, and there is a trend of younger people. Women's pregnancy, parenting, and menopause also pose special health risks.
In response to this situation, AIA Life has cooperated with the China Health Education Association to create weighty, targeted and healthy science content that is effectively needed by the majority of women. With its profound academic background and extensive expert resources, the special committee of the association provides solid theoretical support and practical experience for the activities. AIA Life's accurate grasp of customer needs and rich customer service experience ensure that the content of the event is close to reality, easy to understand and apply.
The Mother's Day special health science lecture organized by the two parties will cover many key areas such as women's life cycle health management, breast and gynecological disease prevention and treatment, mental health adjustment, etc., and specially invite cancer prevention and healthy lifestyle experts from all over the world to guide women to look at health issues from a full-cycle perspective, aiming to help mothers master scientific health knowledge, develop good living habits, and improve their ability to prevent diseases and cope with health problems. In the future, the two sides will further integrate resources to build a long-term women's health public welfare science popularization system covering knowledge dissemination, health services, and public welfare advocacy.
Join forces to draw a blueprint for the prevention of critical illnesses
(Zheng Ying, Vice Chairman of the Cancer Screening and Prevention Professional Committee of the China Health Promotion and Education Association.)
Signed a strategic cooperation agreement with Chen Wenyi, Head of Brand and Corporate Communications of AIA Life)
"Healthy, Long and Good Life" is AIA's brand promise, and the prevention and protection of critical illnesses is an important part of the implementation of this commitment. As one of the earliest participants in the field of critical illness insurance in China, AIA Life has led breakthroughs in the critical illness market for many years, from the "Critical Illness 1.0" era focusing on professional critical illness protection, to the "Critical Illness 2.0" era of innovative construction of "critical illness protection + health services", and now to the "Critical Illness 3.0" era integrating "cancer prevention + critical illness protection + health services".
In order to better fulfill this concept, in April 2023, AIA launched the "Friendly Cancer Prevention" professional one-stop cancer prevention and management service project. In August, the two sides reached a strategic cooperation with the Cancer Screening and Prevention Professional Committee of the China Health Promotion and Education Association to jointly promote the release of the group standard of "Cancer Screening Service Specifications for Workers", and widely disseminated various activities such as carrying out public welfare live broadcasts on cancer prevention, organizing health self-examination and evaluation, holding cancer prevention science lectures, and volunteer training and certification, so as to reshape the public's awareness of cancer prevention, and empower AIA's excellent marketing team to become a lifelong health management partner for customers. The correct voice of cancer prevention is transmitted and popularized to the majority of Chinese workers, and the overall health of workers is improved.
The results and significance of this project have also been recognized by authorities. On May 9, 2024, the Jinnuo Financial Brand Influence Forum hosted by China Banking and Insurance News was held in Jingzhou, Hubei Province, and the "Friendship and Cancer Prevention" public welfare science popularization won the annual outstanding social welfare project award, becoming a benchmark case for insurance companies to actively fulfill their social responsibilities and help people live a better life. The JUNO Financial Brand Influence Forum has been held for eight sessions and is a highly influential brand event in the banking and insurance industry.
The "Mother's Day" event marks a solid step forward in the cooperation between the two sides in the field of public welfare science popularization for subdivided groups. At the upcoming "7.8 National Insurance Publicity Day" and other important nodes, AIA will continue to work with professional organizations such as the China Health Education Association to jointly plan more health education public welfare science popularization activities with distinctive themes and novel forms, form a sequence of health education activities, continue to improve the health science knowledge reserve of workers, and help the whole society build a scientific and standardized awareness of cancer prevention as soon as possible.