The long holiday has ended, but these anomalies have become more obvious, and the trend of consumption has indeed changed!
First, the Japanese luxury market is still hot. On May Day this year, many Chinese young people staged a crazy scene, buying luxury goods in Ginza, Tokyo, and buying out the goods directly, and Japan directly became the most popular country for Chinese people to travel on May Day. Now that May Day is over, I thought that the buying boom would also come to an abrupt end. As a result, the Japanese luxury market is still hot, but most of the customers have become daigou, and some rely on this working day to earn tens of thousands.
In fact, since the beginning of this year, the Japanese luxury market has been very hot, mainly because the yen has continued to depreciate, so that the passive depreciation of luxury goods has stimulated the demand of Chinese consumers. Especially at the end of April, the yen depreciated against the yuan to a 31-year low, detonating consumption in advance. It is also easy to understand why residents' deposits fell by 1.85 trillion yuan in April, because everyone began to spend.
Second, crowds of discount retail have become the norm. During the May Day period, the sales of Sand Ship Outlet increased by 52% year-on-year, and Shanshan Outlet increased by 140% year-on-year. Many people thought it was a long holiday effect, and it turned out to be just yesterday, just one day off. Many outlets are overcrowded again, and there are not enough parking spaces at eight or nine o'clock in the morning, everyone is going straight to the discount area, and some Adinike stores are also lined up. Discount e-commerce Vipshop data also shows that on May 9, the sales of gold jewelry and beauty cosmetics rose, and the sales of gold bracelets and gold pendants increased by 134% and 98% year-on-year respectively. The continued popularity of discount retail shows that people's spending habits have changed, whether it is holidays or weekends, people are more focused on saving money. In addition, everyone is not reluctant to buy expensive, but afraid of buying expensive.
Behind the two phenomena, it not only reflects the general trend of consumption upgrading, but also reflects people's rational consumption concept. It can be said that after experiencing the era of savage growth, more and more people have begun to set off a period of reflection and progress on consumption, looking for high-quality and inexpensive solutions.
