Domestic supermarket purchasing is becoming popular, from Sam's, Costco to Fat Donglai, some people have a monthly income of more than 100,000 yuan

When it comes to purchasing, many people are no strangers, but if someone buys goods for you from a domestic supermarket, adding 5 yuan to 10 yuan per piece, will you be willing? Not to mention, there are really a lot of people who are willing. Xiao Kai (pseudonym), who bought a box of Swiss rolls from Sam's Market last week, said, "It's a good deal to eat Internet celebrity products that are only sold in another city at a slightly higher price." ”

In life, there are many people like Xiaokai, under the influence of their needs, they have also given birth to a number of domestic supermarket purchasing. A reporter from Shandong Business Daily and Super Leopard News Network learned that these people linger in large supermarkets such as Sam's and Costco all year round, and they sweep hundreds of thousands of yuan each time, and their income can even exceed 50,000 yuan in a month. "Actually, it's an errand fee, and although it looks easy, you have to keep going back and forth between two cities, which is very tiring." Liu Yuan (pseudonym) has been engaged in domestic supermarket purchasing for 4 years, she told reporters, "Purchasing seems to have a lot of profit margins, but in fact, few people can return to their capital, and with the increasing number of purchasing agents, this line of work is becoming more and more difficult to do." ”

Shandong Business Daily Super Leopard News Network reporter Zhang Shuting intern Yang Congju An Lan

Is the supermarket purchasing on fire?

"Come on, family! This sea salt soda biscuit is a self-operated product of Sam's Supermarket, the quantity is very large, there are 54 packs inside, the price is 39.9 yuan, click on the No. 2 link below the small yellow car to place an order. On an e-commerce platform, the anchor of a company called "Member Supermarket" is introducing the products in front of the screen, "We are limited to this, a total of 120 copies, one pack per person, if anyone is worried about not being delicious, you can also click on the No. 9 link to buy a sample pack, 10.9 yuan for 9 packs." First come, first served, while supplies last. ”

In less than a minute, the item linked to No. 3 was sold out. The reporter saw that in addition to the sea salt soda biscuits in the anchor's hand, there are also TAFE black truffle ham flavored soda biscuits, cheese sandwich biscuits, beef filling crispy biscuits and many other Sam's Supermarket Internet celebrity products in the live broadcast room, these products are marked with the words "Sam's genuine", and the sales volume has exceeded 10,000. Some consumers commented, "I just bought it yesterday, and it arrived today, which is much more convenient than finding a purchasing agent before." The product is taken apart and looked at it, it is indeed genuine, and the taste is also very good, so I will continue to place an order next time. ”

On Xiaohongshu, domestic supermarket purchasing is also popular. The reporter saw that the number of views on topics related to "Fat Donglai Purchasing" was 36.633 million, the number of views on topics related to "Costco Buying" was 35.351 million, and the number of views on topics related to "Sam's Purchasing" was as high as 100 million.

A netizen with the screen name "Satiety" posted a post about Fat Donglai purchasing agents. The content of the post shows, "For products within 100 yuan, the purchasing fee is 5 yuan, and products from 100 yuan to 200 yuan; The purchasing fee is 10 yuan, and for products of 200 yuan to 300 yuan, the purchasing fee is 15 yuan, and so on. For products exceeding 500 yuan, for every additional 100 yuan, 10 yuan will be added to the purchasing agent. In addition, the post also shows that customers need to provide a shopping list and pay a deposit before purchasing, and the purchasing process can be photographed and selected, open and transparent, and the customer can pay the balance after receiving the product. The reporter noticed that less than 4 days after the release of this post, the number of related readings has exceeded 10,000, and more than 200 people in the comment area have consulted about purchasing agents.

New way of life

Xiao Gu, who lives in Quanzhou City, Fujian Province, just asked someone to buy a box of mochi from Sam last month, she told reporters, "We don't have Sam's supermarket in Quanzhou, only in nearby Xiamen, so if you want to buy the products inside, you can only find a purchase." According to Xiao Gu, "I joined the purchasing group in 2022 under the introduction of the owners of the community. The owner of this group will often initiate group buying orders in the group, including products purchased from Sam's. She said, "Generally, every half a month, the group owner will go to Sam, and before that, she will send a notice in the group, asking everyone to send her the products that need to be purchased privately." At the same time, the group owner will also recommend some of Sam's Internet celebrity products, such as Swiss rolls and mochi, and if there are many people who need them, she will buy them together. ”

"In fact, this kind of supermarket purchasing is quite convenient, on the one hand, I don't have to go to Xiamen by myself, I can save a lot of travel expenses, on the other hand, Sam's is a membership system, non-members can not enter the store for shopping." Xiao Gu told reporters, "And their membership fees are relatively high, there are 260 yuan, and there are also 680 yuan, but if you find a purchasing agent, you don't need to pay this money." In addition, the price of the products given by Daigou is not expensive, although I don't know how much the things I buy sell at Sam's, but as long as the price they offer is acceptable to me, I am willing to pay. ”

In Fat Donglai, there is also a trend of purchasing agents. Wang Fan, who lives in Lixia District, Jinan City, asked for a box of tea a few days ago. "I bought Fat Donglai's jasmine tea, this tea is their 'out-of-stock king', because the ingredients are very good, and the tea soup tastes good, so it is highly sought after." Wang Fan said, "But we don't have Fat Donglai in Jinan, and we can't buy the same style online, so I can only find someone to buy it on my behalf." He said, "This is also the first time I am looking for a purchasing agent, the price is very fair, only on the basis of the original product price added 10 yuan, which not only saves me the cost of running back and forth, but also saves me time in line, which is very cost-effective." ”

There are purchasing agents with a monthly income of more than 100,000 yuan

In 2020, Liu Yuan began to engage in the daigou industry, and in the past 4 years, she has opened a number of daigou physical stores in Tangshan. It is understood that at present, she mainly buys products from Sam's Supermarket and Fat Donglai Supermarket.

"I also started as a small purchasing agent, when a friend from out of town said that he wanted to ask me to buy something from Sam's Market near my home and was willing to pay an errand fee, so I began to contact this industry." Liu Yuan told reporters, "At the beginning, I just took it as a side hustle, but later, more and more people began to ask me to buy, and I found that this job earned more money than my original job, so I resigned and began to concentrate on purchasing." ”

"Generally speaking, customers prefer to buy fruits and snacks, especially some Sam's Internet celebrity products, which can't be bought outside, so they can only find someone to buy on their behalf." Liu Yuan told reporters, "At the beginning, there were not many customers, I usually ran Sam once a month, but slowly, I started once a week, and now, the number of customers has reached tens of thousands, so I have to run twice a week." In addition, some customers also want to buy things from Fat Donglai, so slowly, we have also expanded this part of the business. ”

"In fact, purchasing agents earn a lot of hard-earned money." She said, "Our profit margin is not too big, because the price difference is about 5 yuan to 20 yuan per item, but we also have to deduct the shipping fee." Generally speaking, the farther the distance, the higher the freight and the smaller the profit margin, so people who have just started to do purchasing agents rarely do long-distance purchasing agents. Liu Yuan told reporters, "On the other hand, Sam's 680 yuan membership card can enjoy 2% points rebate, points rebate can be used as cash, for example, if you buy a mobile phone of 10,000 yuan, you can return 200 yuan next month without threshold coupons, up to 500 yuan per month, we have more than 30 membership cards, each purchase is about 800 goods, spending 60,000 yuan, so each time you can return about 1,200 yuan." In a month, members alone can get nearly 10,000 yuan for refunds. In addition, Sam's Supermarket sometimes launches some special products, we can take the goods at a price of 1-3% off and sell them at the original price, but this situation is rare, so we don't make much money. ”

It is understood that at present, Liu Yuan's monthly income per store is about 30,000 yuan, and the total income of all stores is about 120,000 yuan.

Facing challenges

"Although it sounds very simple, it is actually very difficult to do in this industry, and there are many daigou who quit after less than two weeks." Liu Yuan told reporters, "On the one hand, because the number of customers is small, the money earned by purchasing is not enough for travel expenses, and on the other hand, it is loss." Especially for purchasing agents who open physical stores, the cost of splitting and repackaging the things they buy back is very large. ”

"In addition, whether or not we can retain customers is also related to whether this purchasing agent can continue to work for a long time." "It mainly depends on two aspects, one is whether you can buy what the customer wants in time. Take Fat Donglai as an example, because there are too many customers, this supermarket is often out of stock, even if you have been queuing up, you may not be able to buy the desired goods at all, which will lead to late delivery and thus affect word of mouth. On the other hand, if you can only buy something that everyone can buy, then you will quickly be eliminated by your peers because of poor competitiveness. She said, "Take Sam's as an example, many of their influencer products are limited, one person is limited to one copy, if you don't have another way or way to get the goods, then customers will quickly lose and then gradually be eliminated." ”

The reporter learned that there is also a purchasing entity store in Shizhong District, Jinan City, which mainly purchases Sam's Supermarket products. The reporter saw that in the physical store he operated, there were not only Sam's Internet celebrity products such as raw milk chocolate milk, small lime juice and new knight grape juice, but also ordinary products such as garlic shrimp chips and cheese sandwich biscuits. Comparing the price, the reporter found that its selling price was only about 5 yuan higher than the original price of the product. Even though it's a weekday, the store is packed with customers. A citizen told reporters, "I am a resident of a nearby community, and I usually choose snacks from here, and I feel that this place is like a little Sam, and the price is cheap." ”

Ms. Liu, the owner of the shop, told reporters, "I have been running this place for more than five years, but with more and more peers, I can obviously feel that the number of customers has decreased." On the other hand, the number of these large supermarkets in China is also increasing, which also directly compresses our development space. In the next step, we will expand into other businesses and purchase new products including Costco and Lawson convenience stores. ”

Jiang Zhixian, editor of Shandong Business Daily and Super Leopard News Network