The affordable community supermarket at the doorstep is new! A few days ago, the reporter learned from ALDI that it has recently launched more than 50 kinds of fresh meat, covering meat, poultry, aquatic products and other categories, which not only enriches the variety of goods and meets the daily needs of consumers, but also brings more new choices of high quality and high price for local citizens to eat three meals a day with "can play".
The fresh meat launched this time closely focuses on the food culture, taste, cooking habits and scenes of Shanghai citizens, and promises 100% chilled fresh meat, insisting on not selling "frozen and fresh frozen meat". At the same time, in the fresh category, ALDI has launched a "seven-day unsatisfactory return" service: within seven days from the date of receipt of the goods, if there is any dissatisfaction with the product, you can enjoy the "seven-day no reason to return" service, bringing peace of mind and high-quality choices to Shanghai citizens.
Deeply rooted in the local market, ALDI found that chickens are a frequent customer on the table of Shanghainese. To this end, ALDI has not only introduced Shimen local chicken, which is richer in fat and suitable for soup, to meet the needs of Shanghai consumers who love to drink soup. At the same time, it matches different cooking methods such as braised meat, white cutting, stir-frying, etc., and divides the poultry meat processing into appropriate size pieces, which is convenient for busy urban white-collar workers and young families to cook quickly.
Considering that Shanghai is located along the Yangtze River and coastal areas, Shanghai citizens have a special preference for all kinds of "fresh fish". In order to meet this demand, ALDI has launched a variety of new chilled aquatic products, such as chilled whitebait, clear water snail meat, etc., and specially introduced high-quality thick-cut farro salmon. In order to allow consumers to fully experience the deliciousness of salmon, ALDI not only chose to directly transport chilled raw materials by air, but also chose to use thick-cut processing technology, aiming to bring consumers a richer taste experience and higher nutritional value.
This new product not only has a complete range of products, but also has an advantage in price compared with products of the same quality on the market. Taking the value-for-money chilled chicken nuggets in the ALDI Value Series as an example, the raw materials are carefully selected and grain-raised, the meat is delicate, the skin is smooth and smooth, suitable for braised cooking, the weight of a box of 600g, the price is 19.9 yuan. In addition, the price of black pork minced is 8.9 yuan, so that consumers can have both delicious and affordable.
The reason why we can achieve the secret of "high quality and low price", ALDI introduced that through visits and comparisons, we selected suppliers with better qualifications and mature industrial chains, established close cooperative relations with them, and deeply involved in all aspects of production and processing, which not only ensured that the quality of meat was controllable, but also obtained more advantageous prices through direct procurement at the source and large-scale centralized procurement.
As an affordable community supermarket that is closely connected to consumers' daily lives, ALDI will continue to innovate in the future, and is committed to becoming an affordable "community vegetable market" that is close to the neighborhood and meets the needs of local consumers for three meals a day, bringing everyone a worry-free and convenient shopping experience.
Reporter / Fan Yuhao
Editor / Fan Lujia
Image / ALDI
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