In this era of information explosion, the concept of daigou is no longer unfamiliar. Especially in small counties, because of the lack of resources and convenience in some big cities, the purchasing business is like a spring breeze, blowing into people's lives, bringing unprecedented convenience. In 2024, with the rapid development of social media and e-commerce, some brands such as Sam's Mart have become popular choices for daigou. Sam's Supermarket is sought after for its high-quality products, and residents of third- and fourth-tier cities, despite their remote locations, can easily enjoy these high-quality products through purchasing services. As the saying goes, "demand is the best proof of the market". In a small county town without Sam's Supermarket, isn't daigou a bridge between big brands and small cities? However, some people may ask, can such a daigou business really make money? This question leads to the theme of this article: what kind of business opportunities and challenges are hidden behind the prosperity of the daigou industry in small counties?
Starting from the actual case of Heze, Shandong, we can see that daigou is not only a convenient way to shop, but also a profession that can achieve high income. According to reports, some purchasing agents have a monthly income of 100,000 yuan by operating Sam's Supermarket. It's not just a numbers game, it's a story of wisdom and hard work. First of all, the daigou needs to source goods at Sam's Market, which usually cover multiple categories from food to home appliances. Purchasing agents usually choose products that are difficult to buy locally or have a higher price, which can increase the added value of the goods. Moreover, daigou does not require consumers to pay high membership fees, which greatly attracts consumers in small counties.
The profit model of operating daigou is quite flexible. Purchasing agents usually increase the price of the product by about 3 yuan on the basis of the original price of the product, which is a small part of the price increase, but it adds up to a lot of income. In addition, the cost of transportation and errands is also something that daigou needs to consider. For example, if you are sourcing goods from a city hundreds of kilometers away, the shipping cost can be as high as hundreds of yuan each way. Therefore, a reasonable markup strategy is key to covering these additional costs. The use of Sam's Club card points back system is also another source of revenue for purchasers. By accumulating shopping points, purchasing agents can participate in more promotional activities, and even buy popular products such as Feitian Moutai through points draws, and then sell them at a considerable profit.
As the business expands, some daigou also choose to open physical stores. Physical stores can not only display products and improve consumer trust, but also carry out product packaging and sales to further meet the needs of more consumers. For example, in Heze, some daigou successfully operated four offline physical stores, which not only stabilized revenue, but also greatly enhanced brand influence. However, the rise of the daigou business has also brought some problems and challenges. For example, how to control the wear and tear of goods, how to ensure the quality of goods, how to deal with customer returns and other issues are all issues that buyers need to face. In addition, with the saturation of the market, how to maintain competitiveness and innovative business models has also become a problem that purchasing agents must consider.
The rapid development of this industry has also attracted the attention of governments and industry organizations. In order to regulate the market, the relevant departments began to supervise the daigou industry and formulated a series of industry standards and regulations. This is undoubtedly necessary to protect the rights and interests of consumers and maintain market order, but at the same time, it also brings certain operating pressure to purchasing agents. Despite these challenges, successful daigou can still find their place in the industry by constantly learning and adapting to market changes. They understand market demand, target accurately, adjust strategies flexibly, and even promote their brands through social media and other platforms to attract more customers.
From this point of view, daigou is not only a simple "errand" business, but also an industry that requires strategy and wisdom. For those with a vision, this is a new frontier full of opportunities. In this story, we can see that the daigou business has not only changed the way residents of small county towns shop, but also provided many people with the opportunity to achieve financial freedom. As the old saying goes, "opportunities are for those who are prepared", and in this fast-changing world, those who can seize opportunities can often stand out in the fierce market competition.
There is a lot to learn from Sam's Buy's example: innovation and flexibility are the keys to business success; Understanding and satisfying the needs of consumers is the cornerstone of business survival; Moreover, in the turbulent market environment, only by continuous learning and adaptation can we not be eliminated by the times. Finally, let's think about the question again: what other golden opportunities can we find in the future business world, such as daigou? The answer may lie hidden in our daily lives, waiting to be discovered by those who are keen and courageous.
Personal opinion, for reference only