iPhone price cut, as a result, sales in China soared by 52%

Zhongguancun Online

2024-05-30 00:02Posted on Beijing Zhongguancun Online Official Account

Looking back at the sales results of the iPhone this year, it can be said that it is not ideal. Especially after Huawei released the Pura70, it took a lot of share from the high-end market. However, just a few days ago, at the beginning of the mid-year sale, the iPhone was massively reduced in price in China, which is the first time in Apple's history. The effect was also significant, with iPhone shipments up 52% year-on-year.

In addition to mentioning the significant growth of iPhones, the report also mentions a survey of Chinese consumers' needs in terms of phone purchases. The data shows that there are a lot of users who are willing to spend 4,000 yuan to buy a smartphone, and the current proportion of consumers using high-end mobile phones is only 33%, which has a relatively large vacancy, which is a very big opportunity for iPhone.

In addition, due to the supply problems of Huawei's high-end mobile phones, many users are tired of waiting for Huawei's high-end mobile phones, so they turn to iPhones.

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