The 14th "China Tourism Day" theme week kicked off

On the eve of the 14th "China Tourism Day", six representative cities, Chaozhou in Guangdong, Shenyang in Liaoning, Shijiazhuang in Hebei, Ningbo in Zhejiang, Ordos in Inner Mongolia and Guiyang in Guizhou, will carry out countdown activities with the theme of "Food, Housing, Transportation, Travel, Shopping and Entertainment" in the form of a relay of six cities, and gradually push the series of activities of "5.19 China Tourism Day" to a climax with the help of the whole platform. The event will be the highlight of the 14th "China Tourism Day" theme week (hereinafter referred to as the "Theme Week") held from May 13 to 18, interpreting the concept of "China Tourism Day" in a way close to the people, such as in-depth development of green tourism, active promotion of civilized tourism, and promotion of in-depth integration of culture and tourism, as well as high-quality development of cultural tourism.

Eat: Immerse yourself in the charm of "Teochew culture".

This year, the theme activity of "5.19 China Tourism Day" in Chaozhou City took the opportunity of being awarded the "World Capital of Gastronomy", gave full play to the local cultural and industrial characteristics of Chaozhou, and took "eating" as the theme, diversified integration of Chaozhou intangible cultural heritage, arts and crafts and other cultural elements, leading citizens and tourists to experience the charm of Chaozhou culture in an all-round and immersive way.

In terms of activity arrangement, Chaozhou will comprehensively display the style of Chaozhou's "famous chefs, famous dishes and famous shops" through "a launching ceremony, three food market sub-venues, and a series of food culture promotions", highlight the charm of "Chaozhou culture" through the intangible cultural heritage food market, release a food map to accurately guide tourism, open a food "City Walk" to find the taste and leisure journey, and celebrity chefs show off their skills to tell the story of Chaozhou cuisine, create a high-quality food culture feast, and promote the development of Chaozhou food characteristic tourism.

Live: Unlock N ways to live in Shenyang

As a national historical and cultural city and an important carrier of the spirit of Liaoning's "Six Places", Shenyang will take "unlocking N ways to live in Shenyang" as the theme of the event, with the theme activities of the countdown sub-venue, the supporting activities of the countdown sub-venue, and the action of benefiting the people in cultural tourism and related industries as the main body, and through the "5.19 China Tourism Day" sub-venue activities, Shenyang will expand and strengthen the brand of cultural tourism in Shenyang.

During the theme week, Shenyang will also fully mobilize industry resources to launch various tourism and cultural public welfare measures to benefit the people, including the launch of hotels, homestay vouchers, as well as discount promotions, full discount and a series of online and offline tourism activities to benefit the people, the use of financial platforms, online tourism platforms, life service platforms and other public platforms to carry out product promotion and sales, and advocate hotels, homestays, travel agencies, online tourism and other enterprises to launch preferential measures, encourage qualified cities in the province to carry out cross-regional cooperation and launch reciprocal measures, expand "5Coverage of the "19 China Tourism Day" activities.

Line: Welcome to Zhengding Ancient City

In recent years, the development momentum of Shijiazhuang cultural tourism has been strong, and the cultural tourism market is full of vitality. During the Spring Festival holiday, Shijiazhuang ranked among the top ten destinations of "South and North Travel". This year, the Shijiazhuang branch of the "China Tourism Day" will be innovatively presented from three dimensions: tourism day theme publicity, in-depth reflection of the integration of culture and tourism, and national live broadcast, and enhance the brand influence of "5.19 China Tourism Day" by carrying out a series of activities with national participation and the attention of the whole network. During this theme week, the main display scene of Shijiazhuang is mainly the ancient city of Zhengding. It is reported that during the Qingming holiday, the ancient city of Zhengding became one of the top ten popular attractions in the country.

During the theme week, the colorful charm of Shijiazhuang will once again be displayed in front of visitors.

Tour: Follow Xu Xia to Ningbo

On May 19, 411 years ago, Xu Xiake set off from Ninghai, Ningbo, to start a magnificent trip. On the "5.19 China Tourism Day" in 2024, Ningbo has planned a series of activities of "China Tourism, Ningbo Begins - Follow Xiake to Ningbo" in the city, including three major themes: "Hometown in Ningbo", "Wind in Ningbo" and "Chivalry in Ningbo", which will last from April to July. The activity will reflect the theme of "travel" in an all-round way through research, self-driving and other forms; By carrying out 5.19% off ticket discounts, 5.19 yuan rural tours, 519 yuan "Ningbo two-day coastal tour", 519 yuan city tour packages and other activities to benefit the people, highlight the "519" keyword...... A large number of cultural and tourism activities of all types set off the lively atmosphere of "China Tourism Day" in an all-round way.

Shopping: Ordos night entertainment, night shopping new experience

In order to bear wave after wave of consumer enthusiasm, Ordos fully excavates local characteristic tourism resources and tourism products, and unlocks a variety of new ways to play cultural tourism consumption experience. For example, through the Ordos cashmere brand that interprets modern aesthetics, the "Cashmere Shopping Experience Tour" is unlocked, the "Taste Special Food Tour" is unlocked by displaying local sour porridge, Mongolian milk food, millet jelly and other flavor snacks, the "Intangible Cultural Heritage Creative National Tide Tour" is unlocked through cultural memories such as cashmere embroidery, face flowers, paper-cutting, bone carving, and horse-head qin, the "Journey to Watching Theater Performances" is unlocked through the "Warm City Appointment" that "the song ends", and the "Colorful Night Economy Tour" is unlocked through fireworks. Ordos will launch a series of colorful night economy activities during the "5.19 China Tourism Day" event, extending the business hours of large shopping malls, public cultural service venues, tourism commodity shopping blocks and other places, and increasing night entertainment, night shopping and other services. In major scenic spots and city squares, night cultural tourism activities such as star tents, cartoon doll patrols, blind box interactions, and Ulan herding performances have been launched to increase night tours and night reward services. On the day of "5.19 China Tourism Day", the buildings in all flag districts of the city will open the theme light show of "Traveling in the Warm City and Traveling Happily" on 5.19 China Tourism Day, creating a warm atmosphere that travel makes life better and consumption makes the market more prosperous.

Entertainment: Colorful Guiyang, diversified entertainment

Guiyang will highlight the diverse entertainment elements brought by Guizhou's colorful folk customs, and link cities and prefectures across the province to participate in parade displays, cultural tourism promotion, etc. during the event. The key national customs parade will organize mass parades of the Miao, Dong, Yi, Gelao, Buyi, Tujia, and Shui ethnic groups in Guizhou, and carry out intangible cultural heritage performances such as reed sheng dance, wood drumming, Dong big song, stepping dance, mask dance, and anti-row wood drumming, bringing a colorful national cultural feast to the majority of tourists. In addition, Guiyang will also target young groups, integrate the current trend of "City Walk" and other gameplay, organize the old lane market based on retro furniture and groceries, vintage handmade materials, plant culture and creativity in the cultural alley, and organize various trend displays, tide photography, national style garden tours and other activities in the trendy business district.

While organizing and carrying out various cultural and recreational activities, Guiyang will also implement free tickets for national A-level tourist attractions for primary and secondary school students, children, the elderly, as well as people's police, teachers, medical workers and other people. Promote the "one-ticket, multi-day use system", and tourists can enter the scenic spot for an unlimited number of times within 5 days from the date of ticket purchase. For tourists from outside the province who love self-driving travel, the tolls payable by private cars from other provinces during part of the expressway in Guizhou will be halved.