On April 25, Governor Ye Jianchun presided over a symposium on promoting the high-quality development of the tea industry in Jing'an County, combined with listening to the revision suggestions of the "Jiangxi Province Promoting the High-quality Development Strategy of the Tea Industry (Draft for Comments)", and jointly analyzed the development trend of the tea industry in our province with relevant parties and coordinated to solve relevant problems. He stressed that it is necessary to thoroughly implement the spirit of General Secretary Xi Jinping's important speech on the inspection of Jiangxi, cohesion, give full play to advantages, play a good role in the ecological card, quality card, science and technology card, and cultural card of Jiangxi tea, and jointly do a good job in the "Jiangxi Tea, Fragrant World" article. Chen Xiaoping attended the meeting. At the symposium, representatives of the five tea industry chains and responsible comrades of major tea-producing counties made speeches. The responsible comrades of the Provincial Department of Agriculture and Rural Affairs and other relevant departments and bureaus introduced the relevant work and responded to specific questions. Ye Jianchun pointed out that the tea industry is Jiangxi's advantageous industry and an industry that enriches the people, and Jiangxi has the foundation and conditions to promote the high-quality development of the tea industry. We should strengthen the problem orientation, pay attention to precise policies, effectively solve the outstanding problems restricting the high-quality development of the tea industry, continuously improve the market reputation and competitiveness of Gan tea, and constantly improve the mechanism of linking agriculture with agriculture to benefit agriculture, help farmers to increase employment and income at their doorsteps, and realize "a leaf brings wealth to the people". Ye Jianchun emphasized that it is necessary to improve the modernization level of the tea industry chain, increase the empowerment of science and technology, better solve the practical problems of planting, processing, circulation and other links, further extend the industrial chain, expand the supply chain, enhance the added value, and do a good job in the "tea +" article according to local conditions, and strive to find a road of integrated development of the tea industry from selling tea to promoting scenery and promoting culture. It is necessary to cultivate and strengthen the main body of business, support the leading tea enterprises to become better, stronger and bigger, and the coordinated development of large, medium and small tea enterprises, guide and encourage tea enterprises to implement standardized production, digital transformation, and brand promotion strategies, and continuously improve the level of tea socialized services. It is necessary to pay more attention to brand building, increase the integration and promotion of tea brands, sort out Jiangxi tea culture, tell the story of Jiangxi tea, sing the "Jiangxi Green", "Jiangxi Red" and "Jiangxi White" brands among tea customers, severely crack down on trademark infringement and other behaviors, and establish a brand and win word of mouth with strict quality supervision.
Before the meeting, Ye Jianchun and others investigated the tea cube white tea production base and Jing'an tea processing center, encouraged tea enterprises to create a more healthy and harmonious corporate culture, and emphasized the need to deepen the integration of tea culture and tourism, promote the integration of tea culture and red culture, ceramic culture, etc., so that the tea area becomes a scenic spot, the tea garden becomes a park, and the tea mountain becomes a "golden mountain".
(Source: "Jiangxi Provincial People's Government" WeChat public account)
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