On May 10th, as a leading pan-entertainment company in China, Kayou brought new products such as "Card Tour of the Three Kingdoms" and "Qin Shi Mingyue" to the China Brand Day, and launched a new product launch conference with the theme of national style, drawing a new chapter of brand innovation and cultural inheritance with the national tide culture as the pen. On the same day, the China Brand Day series of activities were held at the Shanghai World Expo Exhibition and Convention Center, bringing together top brands from all over the country to jointly demonstrate the outstanding achievements and innovative spirit of Chinese brands.
With the theme of "Domestic Trendy Brands, Products Build the Future", this year's China Brand Day event is based on Chinese classical masterpieces, reproducing the heroic posture of historical heroes, and giving new vitality to traditional culture with innovative design, making historical stories a collectible work of art.
For example, the original IP "Card Tour of the Three Kingdoms" Heroes Yaoshi Card burned the Chibi series of cards, with delicate painting and fine craftsmanship, reproducing the wonderful story of the Battle of Chibi during the Three Kingdoms period; "Qin Shi Mingyue" Hero Duel Competitive Enhanced Edition Card integrates the cards that precipitate the history and culture of the Qin Dynasty into competitive elements, and explores the deep integration of cultural inheritance and sports competition. The new gel pen of "Card Tour of the Three Kingdoms" is a tribute to that period of history of fire and resourcefulness. The designers carefully selected and extracted the most representative character images, weapon totems and even battle scenes from the cards of "Card Game of the Three Kingdoms", and engraved them on the pen body with delicate and exquisite brushstrokes.
Beni, the chief designer of "Card Game of the Three Kingdoms", also came to the scene to share the original intention and design story of the work. He said: "IP is an important cultural symbol for cultural communication. Nowadays, many IPs from Europe, America, Japan and South Korea have global influence, and China also has cultural symbols with global influence. "Card Game Three Kingdoms" is a long-prepared product attempt in the original field of card games. ”
In recent years, with the increasing attention of the younger generation of consumers to local culture and personality expression, Guochao brands have sprung up like mushrooms after a rain and become the new favorites of the market. These brands dig deep into the rich connotations of traditional Chinese culture, draw inspiration from ancient art, folk tales, traditional crafts, and combine them with modern design language to create products that are both culturally deep and stylish. Card games use the most popular card carriers to integrate traditional cultural elements into the life concept advocated by young people, and use youth to express and describe the profound connotation of traditional culture, which has won the love of young consumers.
The appearance of card games on China Brand Day shows the vigorous development of Guochao brands. In the future, Kayou will continue to explore the essence of traditional culture, integrate modern design concepts, and bring more products containing traditional cultural heritage to consumers in China and even around the world, so that the light of the national tide will shine more brightly. (Advertisement)