In this era of information explosion, outdoor advertising still occupies an important position in the advertising market in its unique way. Recently, led by Mr. Peng Xiaodong, the teaching of Xinglu Media's subway handle advertisement "Building China's Outdoor Advertising Super Selling Champion God of War Army (5.0 Upgrade) Essence Edition" was successfully concluded.
This training is not only a transfer of knowledge, but also an in-depth exchange and discussion in the industry.
Mr. Peng Xiaodong, as a leader in the outdoor advertising industry, brought a wonderful lecture to the participants with his rich practical experience and unique industry insights.
The course covers many aspects such as outdoor advertising effect evaluation, advertising sales strategy, key account maintenance, personal aura cultivation and personal core selling point building, providing participants with a comprehensive and systematic learning opportunity.
In the course of the lecture, Mr. Peng Xiaodong analyzed in detail the characteristics and advantages of outdoor advertising, and how to maximize the advertising effect through these characteristics.
He emphasized that outdoor advertising is not only the transmission of information, but also an artistic expression. A successful outdoor advertising work should not only be able to attract the attention of the target audience, but also be able to touch their emotions and resonate.
At the same time, Mr. Peng Xiaodong also shared his experience and experience in sales to key customers. He believes that advertising sales is not only a skill, but also a mentality and aura.
An excellent advertising sales person must not only have professional media knowledge, but also have strong communication skills and aura control skills. Only in this way can we take the initiative in the communication with customers, achieve advertising sales goals, win the respect of customers, and realize our own value.
In addition, Mr. Peng Xiaodong also emphasized the importance of personal core selling points. He pointed out that in a highly competitive market environment, if a person wants to stand out, he must have his own core selling point.
This selling point can be professional skills, charisma, industry experience, and so on. Only by constantly polishing and improving their core selling points can they be invincible in the fierce competition.
The successful conclusion of this lecture not only marks an important breakthrough in the field of outdoor advertising, but also provides a valuable learning opportunity for the participants.
I believe that under the leadership of Mr. Peng Xiaodong, Xinglu Media will continue to make more brilliant achievements in the field of outdoor advertising. At the same time, we also look forward to more industry elites to join this big family and jointly promote the development and progress of the outdoor advertising industry.
The successful holding of the lecture "Building China's Outdoor Advertising Super Sales Champion God of War Legion (5.0 Upgrade)" not only improved the professional quality and comprehensive ability of the participants, but also injected new vitality and impetus into the healthy development of the outdoor advertising industry.
We firmly believe that under the leadership of Mr. Peng Xiaodong, Xinglu Media will continue to create new brilliance and contribute more wisdom and strength to the development of China's outdoor advertising industry.
Tutor Peng Xiaodong is the only one in China's advertising media industry for many years, focusing on the training and consulting in the field of advertising media industry, the head coach of China's actual combat wolf advertising champion God of War Army, Peng Xiaodong tutor is familiar with and refined various advertising media, outdoor media, newspaper networks, TV and radio, network new media, etc.
In the past 16 years, we have focused on the effectiveness of outdoor advertising media, breaking through the performance, breaking through the growth and improving the anti-involution, 18 registered trademarks: "Marketing Power", "Guang Zhanshen", "Media Unbounded", "President Wisdom", "Core Competitiveness", "Competition Force", "Seize the Mind", "1 Second Cognition", etc.;
30 years of successful life experience in the front line of advertising media, 20 years of focus on the improvement of the effectiveness of professional advertising media, profit multiplication training and consulting; during the advertising sales period, it has the reputation of "advertising sales champion Xiaobawang (aura domineering, wolf wild and banditry)" and "3 high transaction kings" (high contract transaction amount, high company profits and high customer satisfaction) in the industry.
He has set a record of signing 3 advertising contracts in one day, completing 50% of the company's advertising sales performance alone, and completing the annual advertising sales task in 3 months.
Founder of the 13351+2 theory of face-to-face transaction in advertising sales, founder of the 36333 rule of early intervention in advertising sales of large customers and leading the budget of advertisers, original 1023 theory of preventing the loss of advertising sales of large customers (10 methods + 2 principles + 3 roles), the first 16-word motto and 122 rules of advertising sales of large customers (1 picture + 2 knives + 2 swords), visualization and economical advertising sales practitioners, etc.
He is the first in the world to put forward the process, standardization and systematization of advertising sales, the founder of the 13351+2 theory of face-to-face transaction in advertising sales, the founder of the 36333 rule of early intervention in advertising sales of large customers and leading the budget of advertisers, the original 1023 theory of preventing the loss of advertising sales of large customers (10 methods + 2 principles + 3 roles), the first 16-word motto and 122 rules (1 picture + 2 knives + 2 swords) of advertising sales of large customers, and the practitioner of visualization and economical advertising sales.
Peng Xiaodong, founder of 1-second cognitive brand strategy: advertising effect (version 3.0 3+3) = super brand communication + 1 second cognitive brand strategy!1 second cognitive trademark registration, "advertising effect = super brand communication power + 1 second cognitive brand strategy" copyright protection! 1 second cognitive brand strategy = super brand differentiation memory point,
[3 methods]: { [(name (super quality) + pattern (super symbol) + copywriting (super advertising slogan)], 3 tools: [(visual hammer (a hammer into the eye) + language nail (a word into the heart) + media hammer (a media detonation))].
Peng Xiaodong has made many innovative breakthroughs and changes in the field of advertising media marketing, "the traditional 3.5 board axe and the new 3.5 board axe of advertising sales, strong media sell effects, weak media sell feelings!
[3 stages of advertising sales]: customer-oriented, sales-oriented, and customer-oriented;
[5 realms]: product sales (transactional), program sales (value-added), charm sales (resource-based), concept sales (value-based), strategic sales (consultants);7 sales: content, advertising, activities, brands, systems, models, wisdom: advertising media 8 experts consultant marketing; 8 experts; media experts, advertising experts, planning experts, brand experts, communication experts, marketing experts, intelligence experts, strategy experts;
[6 Thinking of Advertising Sales]: Digital Thinking + Result Thinking + Responsibility Thinking, Advertising Sales Thinking + Planning Thinking + Customer Service Thinking; 3 Conventional Ways of Advertising Sales: Media is also product sales + program sales + strategic sales, etc.!
[Peng Xiaodong's advertising sales theory]: "Precise positioning, be a consultant, dig deep into demand, sell interests and solutions!"
[Peng Xiaodong's classic quotations]:" The business card is your ATM, the mobile phone number is the password; the advertising sales staff remember: your job opportunities and remuneration are strictly not given to you by the company and the boss, but by the customer, the price is the sword, the discount is the hidden weapon, there is not enough advertising budget to the advertising effect is the most thorough hooligan, advertising sales is the concept of sales, the customer who does not give up advertising sales only give up the customer's advertising sales, the signing of the contract is the real hooligan, and the contract is a waste paper without payment!
The biggest insult and bullying of customers to us is to complete the contract according to the quality and quantity without making money, the real advertising sales crown play is to help customers make money first and then divide the game, amateur playthings do not to professional players, we advertising media company amateur playthings, capital professional players, etc."!
【Serviced】:
CCTV, China Broadcasting Association, Focus Media, JCDecaux, Yongda Media, Dahe Omnimedia, Zhongnan Metro Media, Tiandi Media, Toutiao, Nanfang Press Group, Beijing People's Radio, etc.....