The alleged sexism of Maode public advertising slogans continues to ferment. Recently, Ms. Xu, a consumer in Zhanjiang, encountered a brand souvenir store of Maode Gong at the airport, and her advertising slogan "Souvenir is still good" caused her strong discomfort. What is particularly striking is that the brand logo is actually an image of a young woman with two mustaches, which Ms. Xu believes is suspected of stigmatizing women and highlighting the superiority of men, which has a negative impact on the social atmosphere.
Ms. Xu said that as a well-known chain brand, the use of such advertisements in public places is not only offensive, but also likely to mislead young people and have a negative impact on the concept of gender equality. She called on Maud to look at the problem fairly and adjust its advertising strategy in a timely manner.
However, Maude's attitude on the matter is ambiguous. The reporter tried several times to contact the Mao Degong side, but was unsuccessful. According to the information on the official website of Maode Gong, the brand involves a number of industrial fields. Regarding the controversial points in the advertising slogan, the customer service of Mao Degong explained that "Gong" is an honorific title for grandfather, and the beard represents chili pepper. But this explanation does not seem to have quelled the controversy.
Legal experts pointed out that the prohibition of gender discrimination in advertisements is clearly stipulated in mainland law. There is a real risk of sexist controversy in the design of the slogan and logo of Maode. In today's era of advocating gender equality, advertisers should be more cautious about advertising content and avoid touching legal red lines and social bottom lines.
This incident has once again raised public attention to the issue of gender discrimination in advertising. As an important carrier of social culture, advertising should convey positive, healthy and equal values. The controversy is not only a test of its brand image, but also a warning to the advertising industry: a balance must be found between commercial interests and social responsibility.