In today's business society, advertising has become an important means for companies to promote their products and services. However, the balance between advertising input and output has always been a focus for businesses.
Peng Xiaodong, a veteran who has been in the advertising industry for many years, has his own unique insights and practical experience.
He firmly believes that advertising effect is the only criterion for measuring the value of advertising, performance is the last word to speak, and profit is the ultimate basis for payment.
Peng Xiaodong believes that the effect of advertising is a direct reflection of the evaluation of advertising value.
He emphasized that advertising is not just an investment, but also an investment. The purpose of advertising is to attract target customers, increase brand awareness, and promote sales growth.
Therefore, to measure the effectiveness of advertising, we should not only look at the creativity and production level of the advertisement itself, but also pay attention to the actual effect brought by the advertisement.
This includes metrics such as impressions, click-through rates, conversion rates, and the ratio of these metrics to the cost of ad serving. The value of advertising can only be truly reflected when the advertising effect can bring significant performance growth.
Performance is the last word in Peng Xiaodong's mouth. In his view, the ultimate purpose of advertising is to promote the business development of enterprises and improve sales performance.
Therefore, the effect of advertising should not only stay at the level of brand promotion, but also be able to translate into actual sales performance. Peng Xiaodong emphasized that after the advertisement, enterprises should pay close attention to the changes in sales data and evaluate the advertising effect through data analysis.
Only when advertising can bring significant performance growth, can it be said that advertising investment is effective, and can it provide a strong basis for advertising payment.
Profit is the ultimate basis for payment in Peng Xiaodong's eyes. He believes that the ultimate goal of advertising is to make a profit. Therefore, when evaluating the effectiveness of advertising, it is important to consider not only the increase in sales, but also the change in profits.
Businesses should only pay for advertising if the increase in performance from advertising translates into real profit growth. Peng Xiaodong emphasized that when formulating advertising strategies, enterprises should fully consider the balance between advertising investment and profit growth to ensure that the benefits of advertising are maximized.
Peng Xiaodong's practical experience also fully proves his view. He has been responsible for the delivery and management of multiple advertising projects, and through accurate data analysis and market research, he has successfully helped companies find the right balance between advertising and business growth.
Under his leadership, the company's advertising investment has not only brought significant sales growth, but also achieved steady profit growth.
Peng Xiaodong's advertising concept and practical experience provide a valuable reference for enterprises in advertising. He firmly believes that only by taking advertising effect as the guide, performance as the basis for speaking, and profit as the standard of payment, can enterprises stand out in the fierce market competition and achieve sustainable development.
Tutor Peng Xiaodong is the only one in China's advertising media industry for many years, focusing on the training and consulting in the field of advertising media industry, the head coach of China's actual combat wolf advertising champion God of War Army, Peng Xiaodong tutor is familiar with and refined various advertising media, outdoor media, newspaper networks, TV and radio, network new media, etc.
In the past 16 years, we have focused on the effectiveness of outdoor advertising media, breaking through the performance, breaking through the growth and improving the anti-involution, 18 registered trademarks: "Marketing Power", "Guang Zhanshen", "Media Unbounded", "President Wisdom", "Core Competitiveness", "Competition Force", "Seize the Mind", "1 Second Cognition", etc.;
30 years of successful life experience in the front line of advertising media, 20 years of focus on the improvement of the effectiveness of professional advertising media, profit multiplication training and consulting; during the advertising sales period, it has the reputation of "advertising sales champion Xiaobawang (aura domineering, wolf wild and banditry)" and "3 high transaction kings" (high contract transaction amount, high company profits and high customer satisfaction) in the industry.
He has set a record of signing 3 advertising contracts in one day, completing 50% of the company's advertising sales performance alone, and completing the annual advertising sales task in 3 months.
Founder of the 13351+2 theory of face-to-face transaction in advertising sales, founder of the 36333 rule of early intervention in advertising sales of large customers and leading the budget of advertisers, original 1023 theory of preventing the loss of advertising sales of large customers (10 methods + 2 principles + 3 roles), the first 16-word motto and 122 rules of advertising sales of large customers (1 picture + 2 knives + 2 swords), visualization and economical advertising sales practitioners, etc.
He is the first in the world to put forward the process, standardization and systematization of advertising sales, the founder of the 13351+2 theory of face-to-face transaction in advertising sales, the founder of the 36333 rule of early intervention in advertising sales of large customers and leading the budget of advertisers, the original 1023 theory of preventing the loss of advertising sales of large customers (10 methods + 2 principles + 3 roles), the first 16-word motto and 122 rules (1 picture + 2 knives + 2 swords) of advertising sales of large customers, and the practitioner of visualization and economical advertising sales.
Peng Xiaodong, founder of 1-second cognitive brand strategy: advertising effect (version 3.0 3+3) = super brand communication + 1 second cognitive brand strategy!1 second cognitive trademark registration, "advertising effect = super brand communication power + 1 second cognitive brand strategy" copyright protection! 1 second cognitive brand strategy = super brand differentiation memory point,
[3 methods]: { [(name (super quality) + pattern (super symbol) + copywriting (super advertising slogan)], 3 tools: [(visual hammer (a hammer into the eye) + language nail (a word into the heart) + media hammer (a media detonation))].
Peng Xiaodong has made many innovative breakthroughs and changes in the field of advertising media marketing, "the traditional 3.5 board axe and the new 3.5 board axe of advertising sales, strong media sell effects, weak media sell feelings!
[3 stages of advertising sales]: customer-oriented, sales-oriented, and customer-oriented;
[5 realms]: product sales (transactional), program sales (value-added), charm sales (resource-based), concept sales (value-based), strategic sales (consultants);7 sales: content, advertising, activities, brands, systems, models, wisdom: advertising media 8 experts consultant marketing; 8 experts; media experts, advertising experts, planning experts, brand experts, communication experts, marketing experts, intelligence experts, strategy experts;
[6 Thinking of Advertising Sales]: Digital Thinking + Result Thinking + Responsibility Thinking, Advertising Sales Thinking + Planning Thinking + Customer Service Thinking; 3 Conventional Ways of Advertising Sales: Media is also product sales + program sales + strategic sales, etc.!
[Peng Xiaodong's advertising sales theory]: "Precise positioning, be a consultant, dig deep into demand, sell interests and solutions!"
[Peng Xiaodong's classic quotations]:" The business card is your ATM, the mobile phone number is the password; the advertising sales staff remember: your job opportunities and remuneration are strictly not given to you by the company and the boss, but by the customer, the price is the sword, the discount is the hidden weapon, there is not enough advertising budget to the advertising effect is the most thorough hooligan, advertising sales is the concept of sales, the customer who does not give up advertising sales only give up the customer's advertising sales, the signing of the contract is the real hooligan, and the contract is a waste paper without payment!
The biggest insult and bullying of customers to us is to complete the contract according to the quality and quantity without making money, the real advertising sales crown play is to help customers make money first and then divide the game, amateur playthings do not to professional players, we advertising media company amateur playthings, capital professional players, etc."!
【Serviced】:
CCTV, China Broadcasting Association, Focus Media, JCDecaux, Yongda Media, Dahe Omnimedia, Zhongnan Metro Media, Tiandi Media, Toutiao, Nanfang Press Group, Beijing People's Radio, etc.....