The product placement incident of "Celebrating More Than Years 2" caused a sensation on the Internet like a bomb.
This is not just another case of product placement, but one that has been targeted for its extreme intensity and unscrupulous approach.
Five steps to one advertisement, this staggeringly frequent placement technique, makes the audience feel as if they are watching a commercial, rather than a highly anticipated costume drama.
In the past, although product placement was not uncommon, most viewers have become accustomed to it, and even developed a "yes or no" attitude.
The product placement of "Celebrating More Than Years 2" has refreshed people's cognition.
With the frequency of an advertisement for five minutes, the various products that continue to appear in the plot make people doubt the authenticity of the plot and the business.
In such a situation, the audience not only doubts the coherence of the story, but also the commercial motives of the producers.
In this turmoil of product placement, the crew and producer have become the most high-profile protagonists.
Their decisions and behaviors have a direct impact on the audience's perception and reputation.
In order to cope with the financial pressure of the production of the series, the producer decided to adopt a bold product placement strategy, hoping to achieve a win-win situation through commercial cooperation.
This decision sparked huge controversy and criticism immediately after its launch.
The decision of the crew and producer was based on a balance between commercial interests and the quality of the series.
Through product placement, the funding problem of drama production can be solved, ensuring the smooth filming and broadcast of the series.
They may not have anticipated how this intensive ad placement would affect the audience's perception and storytelling experience.
Finding a balance between business and art has always been a difficult problem for the film and television industry, and the product placement incident of "Celebrating More Than Years 2" has pushed this problem to the extreme.
The audience has also become a "hero" in this turmoil.
Their attitudes and reactions to product placement directly influenced the development and progression of events.
Some viewers expressed disappointment and anger at the producers, believing that this kind of product placement seriously ruined the viewing experience of the series; While other viewers have a more tolerant attitude, believing that commercial operations are an inevitable part of the film and television industry, as long as it does not affect the quality of the plot, it is acceptable.
This disagreement between viewers also further exacerbates the complexity and depth of events.
On the Internet, the evaluation of the product placement incident of "Celebrating More Than Years 2" was mixed, which sparked extensive and heated discussions.
Many netizens expressed strong dissatisfaction and criticism of this incident, believing that the density of product placement advertisements in the play was too high, which seriously affected the coherence of the plot and the viewing experience.
Some netizens even bluntly said that when watching the series, it seems that they are watching a commercial advertisement, rather than a normal costume drama.
They accused the producers of being too mercenary, sacrificing the quality of the series and the feelings of the audience.
On the other hand, some netizens have a more tolerant attitude towards the product placement incident.
Commercial product placement is not uncommon in film and television dramas, as long as it does not affect the plot and viewing experience too much, it is acceptable.
Some netizens said that commercial operations in reality are inevitable, and the producer also needs to obtain financial support through advertising placement and other methods to ensure the production and broadcast of the series.
They called on the audience to maintain a rational and objective attitude towards the product placement incident, and not to criticize the producer too harshly.
As a commercial method, product placement is not uncommon in film and television dramas, but such intensive advertising placement in dramas is a relatively rare phenomenon.
The density and degree of this kind of product placement exceeded the audience's expectations, seriously affecting the viewing experience of the series and the coherence of the plot.
From a producer's point of view, their decision to take product placement may have been driven by financial pressures.
With the high production cost and fierce competition in the market, producers need to find various ways to obtain financial support to ensure the production and broadcast of dramas.
Product placement, as a common business method, can provide additional income for producers, thereby alleviating financial pressure.
The producer may not have fully considered the audience's feelings and the quality of the plot when making decisions, which led to this turmoil.
On the whole, the product placement incident reflects the contradictions and challenges between commercial interests and artistic creation in the film and television industry.
As a cultural product, film and television dramas must not only consider commercial interests, but also maintain artistic quality, which is a rather complex balancing process.
In the future, it is hoped that the film and television industry can pay more attention to the audience's feelings and the quality of the plot, formulate stricter industry norms and self-discipline mechanisms, and present more high-quality and real film and television works to the audience.