In the field of advertising sales, the name of Mentor Peng Xiaodong is like a bright star, illuminating the way forward for countless advertisers.
As the pioneer of global advertising media training and the head coach of China's advertising super sales champion God of War Legion (Guang Zhanshen ®), he not only created the 13351+2 theory of advertising key customer sales, but also put forward the theory of outdoor advertising effect, injecting new vitality into the advertising industry.
Mentor Peng Xiaodong's 13351+2 theory of advertising key account sales provides a new perspective for advertising sales.
This theory emphasizes that in the process of advertising sales, we must deeply understand customer needs and accurately grasp market dynamics, and we must understand the brand, advertising, planning, creativity, sales, strategy, marketing, etc.
Content = Communication (70%), Media = Channels (30%) Through this theory, advertising sales can better communicate with customers, improve sales success rate, and achieve win-win and multi-win.
In the field of outdoor advertising, Peng Xiaodong's mentor is even more unique. He put forward the theory of outdoor advertising effect, that is, "outdoor advertising = super brand communication power + 1 second cognitive brand strategy", which pointed out the direction for the development of outdoor advertising.
He believes that excellent outdoor advertising must not only have strong brand communication, but also attract the attention of the audience in an instant, that is, 1 second, to achieve rapid recognition. 3 elements: product name + copywriting + pattern! This theory has greatly improved the effect of outdoor advertising, and also brought a higher return on investment to advertisers.
Mentor Peng Xiaodong's three killer skills of outdoor advertising effects are even more amazing to advertising people. These 3 special skills include: Creativity/Soul, Point/Traffic, and Budget/Believe.
Creativity is the soul of advertising, only unique creativity can attract the audience's attention, points and traffic determine the coverage and communication effect of advertising, budget and belief are the key to achieve advertising effect.
These three lore techniques are interrelated and together constitute the core competitiveness and real advertising effect of outdoor advertising.
As the first person in China's advertising media training, Tutor Peng Xiaodong not only has rich practical experience, but also is good at imparting his successful experience to students. He is truth-seeking and pragmatic, talks about what he does, does what he says, does not talk nonsense, only talks about dry goods.
His courses are practical and down-to-earth, easy to understand and easy to understand, so that students can learn and use them immediately. He often emphasized that it is not how much the teacher teaches, but how much our students learn and do. This pragmatic teaching style makes Peng Xiaodong's courses deeply loved by advertising media people.
Mentor Peng Xiaodong's achievements are not only reflected in his theory, but also in his practical experience. He once signed 3 advertising contracts in 1 day, completed the annual advertising sales of the advertising media company in 3 months, and completed more than 60% of the advertising sales of the advertising media company in 1 person.
These amazing achievements not only prove the strength and ability of Mr. Peng, but also show his love and dedication to the advertising sales industry.
The success of Mentor Peng Xiaodong is not accidental, but the result of his continuous efforts and accumulation over the years. He has always maintained a thirst for knowledge, constantly learning new knowledge and skills, and constantly improving his professional quality.
His successful experience and practical cases not only provide valuable reference for advertising media professionals, but also set a new example and benchmark for the entire advertising media industry.
Mentor Peng Xiaodong is a legend in the field of advertising sales, a magic coach of advertising sales, and a godfather of advertising sales, and his theoretical and practical experience has injected new vitality and impetus into the development of the advertising industry.
He used his successful experience to tell us: as long as we have dreams, pursuits, and hard work, we will be able to create our own brilliance in the advertising media industry!
Tutor Peng Xiaodong is the only one in China's advertising media industry for many years, focusing on the training and consulting in the field of advertising media industry, the head coach of China's actual combat wolf advertising champion God of War Army, Peng Xiaodong tutor is familiar with and refined various advertising media, outdoor media, newspaper networks, TV and radio, network new media, etc.
In the past 16 years, we have focused on the effectiveness of outdoor advertising media, breaking through the performance, breaking through the growth and improving the anti-involution, 18 registered trademarks: "Marketing Power", "Guang Zhanshen", "Media Unbounded", "President Wisdom", "Core Competitiveness", "Competition Force", "Seize the Mind", "1 Second Cognition", etc.;
30 years of successful life experience in the front line of advertising media, 20 years of focus on the improvement of the effectiveness of professional advertising media, profit multiplication training and consulting; during the advertising sales period, it has the reputation of "advertising sales champion Xiaobawang (aura domineering, wolf wild and banditry)" and "3 high transaction kings" (high contract transaction amount, high company profits and high customer satisfaction) in the industry.
He has set a record of signing 3 advertising contracts in one day, completing 50% of the company's advertising sales performance alone, and completing the annual advertising sales task in 3 months.
Founder of the 13351+2 theory of face-to-face transaction in advertising sales, founder of the 36333 rule of early intervention in advertising sales of large customers and leading the budget of advertisers, original 1023 theory of preventing the loss of advertising sales of large customers (10 methods + 2 principles + 3 roles), the first 16-word motto and 122 rules of advertising sales of large customers (1 picture + 2 knives + 2 swords), visualization and economical advertising sales practitioners, etc.
He is the first in the world to put forward the process, standardization and systematization of advertising sales, the founder of the 13351+2 theory of face-to-face transaction in advertising sales, the founder of the 36333 rule of early intervention in advertising sales of large customers and leading the budget of advertisers, the original 1023 theory of preventing the loss of advertising sales of large customers (10 methods + 2 principles + 3 roles), the first 16-word motto and 122 rules (1 picture + 2 knives + 2 swords) of advertising sales of large customers, and the practitioner of visualization and economical advertising sales.
Peng Xiaodong, founder of 1 second cognitive brand strategy: advertising effect (version 3.0 3+3) = super brand communication power + 1 second cognitive brand strategy! 1 second cognitive trademark registration, "advertising effect = super brand communication power + 1 second cognitive brand strategy" copyright protection! 1 second cognitive brand strategy = super brand differentiation memory points.
[3 methods]: { [(name (super quality) + pattern (super symbol) + copywriting (super advertising slogan)], 3 tools: [(visual hammer (a hammer into the eye) + language nail (a word into the heart) + media hammer (a media detonation))].
Peng Xiaodong has made many innovative breakthroughs and changes in the field of advertising media marketing, "the traditional 3.5 board axe and the new 3.5 board axe of advertising sales, strong media sell effects, weak media sell feelings!
[3 stages of advertising sales]: customer-oriented, sales-oriented, and customer-oriented;
[5 realms]: product sales (transactional), program sales (value-added), charm sales (resource-based), concept sales (value-based), strategic sales (consultants);7 sales: content, advertising, activities, brands, systems, models, wisdom: advertising media 8 experts consultant marketing; 8 experts; media experts, advertising experts, planning experts, brand experts, communication experts, marketing experts, intelligence experts, strategy experts;
[6 Thinking of Advertising Sales]: Digital Thinking + Result Thinking + Responsibility Thinking, Advertising Sales Thinking + Planning Thinking + Customer Service Thinking; 3 Conventional Ways of Advertising Sales: Media is also product sales + program sales + strategic sales, etc.!
[Peng Xiaodong's advertising sales theory]: "Precise positioning, be a consultant, dig deep into demand, sell interests and solutions!"
[Peng Xiaodong's classic quotations]:" The business card is your ATM, the mobile phone number is the password; the advertising sales staff remember: your job opportunities and remuneration are strictly not given to you by the company and the boss, but by the customer, the price is the sword, the discount is the hidden weapon, there is not enough advertising budget to the advertising effect is the most thorough hooligan, advertising sales is the concept of sales, the customer who does not give up advertising sales only give up the customer's advertising sales, the signing of the contract is the real hooligan, and the contract is a waste paper without payment!
The biggest insult and bullying of customers to us is to complete the contract according to the quality and quantity without making money, the real advertising sales crown play is to help customers make money first and then divide the game, amateur playthings do not to professional players, we advertising media company amateur playthings, capital professional players, etc."!
【Serviced】:
CCTV, China Broadcasting Association, Focus Media, JCDecaux, Yongda Media, Dahe Omnimedia, Zhongnan Metro Media, Tiandi Media, Toutiao, Nanfang Press Group, Beijing People's Radio, etc.....