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Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

author:Uncle Jaylan

Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

Brothers, recently, the domestic metaverse advertisements have been hit in New York?

And this "metaverse" is the top stream in the MMO field in recent years - the mobile game "Against the Cold", which is called the "metaverse" mobile game by netizens because of its extremely high degree of freedom, massive game content and diversified gameplay.

Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

PVP、PVE These ways to play are not to mention,In the mobile game "Against the Cold", the casual gameplay with a high degree of freedom is so cool that it explodes, you can have an open-air fight with people here, rub mahjong, and you can also make your manor into a paradise, and even wear all kinds of clothes to dance Douyin popular dance music, and the degree of customization is extremely high!

Isn't this some time ago, the popular subject three on the Internet was moved to the game?

Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

And because the degree of freedom is too high, the mobile game "Against the Cold" has become a tool for players to "go crazy......

For example, the fashion dyeing system with a high degree of freedom has been created by players to create all kinds of non-mainstream ...... What is the "Green Chelsea Demon Cult", what is the "same fashion as the sanitation worker", and there are all kinds of flirtatious intelligent NPCs......

Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head
Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

It is the existence of these "crazy people" that makes normal players shout when they see it: I can't raise my head when I play the mobile game "Against the Cold......

Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

It's okay to be crazy but these "Against the Cold" mobile game peers, they work out of the circle and let others think that they are also "crazy" when they play the "Against the Cold" mobile game, how can people hold their heads up!

But recently, the players of the mobile game "Against the Cold" can finally raise their heads! Because the advertisement of the mobile game "Against the Cold" actually hit the big screen in Times Square, New York, USA?

Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

It turns out that this is a linkage activity done by the mobile game "Against the Cold" and Dongpeng Beverage Group! This linkage not only launched the linkage physical tea drink "Pengyou Shangcha", which is divided into two flavors, one is "Oolong on the tea" and the other is "Jasmine on the tea", and the bottle packaging is also printed with the well-known NPC portrait in the mobile game "Against the Cold".

Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

For this linkage, the mobile game "Against the Cold" even contracted the large screens of the squares in six cities, including the large screens in Times Square in New York......

Moreover, the 1% revenue of this linkage will also be given to the players of the "Reverse Cold" mobile game as it is, so that the "Reverse Cold" mobile game can launch more high-quality and low-cost game content......

Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

At that time, when the mobile game proposed to use the concept of "Metaverse" to achieve revenue, players basically did not believe it, after all, there were few brick-and-mortar brands advertising in the game......

But now, the mobile game "Against the Cold" has 50 million players, and it has cooperated with many physical brands such as KFC and Dongpeng, which has really slapped those who doubt players in the face.

Domestic metaverse advertising invaded New York, and Chinese netizens liked: I can finally raise my head

I don't know what you think of the "Metaverse Advertising Payment Model" of the "Against the Cold" mobile game?

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