On April 26, the three-day first China Food E-commerce Expo came to an end in Hangzhou, where government pavilions, brand owners and MCN institutions from all over the country gathered together to discuss cooperation models and business opportunities. On the afternoon of the 25th, the People's Government of Qinzhou City, Guangxi Province and the Management Committee of Qinzhou Port Area of the Pilot Free Trade Zone held an e-commerce industry investment cooperation and exchange meeting, and Qianxun Holdings was invited to attend as a representative of the enterprise.
At the exchange meeting, Xu Kefeng, deputy mayor of Qinzhou City, gave a detailed introduction to the development of Qinzhou's e-commerce, cross-border trade, characteristic cultural tourism, agricultural and sideline products and other related industries. As the central city of the Beibu Gulf, Qinzhou, Guangxi Province is surrounded by mountains and seas, with abundant products, and has the reputation of "the hometown of China's oysters" and "the hometown of China's lychees".
(Xu Kefeng, Vice Mayor of Qinzhou City)
Local good things are deeply loved by consumers in the live broadcast room, which is particularly prominent in the performance of the Qianxun live broadcast room. At the event, Amy, general manager of the marketing department of Qianxun Holdings, introduced: "As of the end of last year, Qianxun's 'Charming China Tour' has visited 21 sites in 16 provinces and cities across the country, guiding a turnover of more than 800 million yuan. During the traceability period, we will help local merchants optimize product packaging specifications, pre-sales and after-sales links, etc., to further enhance their market-oriented logic and obtain more lasting business capabilities. ”
(Amy, General Manager of Marketing Department of Qianxun Holdings)
In fact, as early as the beginning of last year, Qianxun formed an indissoluble bond with Qinzhou. In February 2023, the "People's Excellent Guangxi Good Things Festival" opened, and the Bee Surprise Club in Qianxun's live broadcast room was invited to participate as the head live broadcast room of Taobao, and the Qinzhou government awarded it the medal of "Qinzhou Good Things Recommendation Officer", and invited the bee anchors to be guests in Guangxi to deeply feel the people and good things in Guangxi. Since then, the bee team has gone deep into Qinzhou for more than 4 months and 4 times to carry out product screening, and selected cinnamon-flavored lychee, buffalo milk, sea duck eggs, phoenix cups and other special products from the dimensions of packaging, taste, qualification, price, etc., and finally was highly recognized by consumers in the relevant special sessions of the bee live broadcast room.
In the growth and life experience of most Chinese people, local specialties have always been endowed with a strong "nostalgia", which not only has the pleasure of satisfying the appetite, but also the carrier of nostalgia. With the development of modern logistics and the popularity of live broadcast e-commerce, local products have the opportunity to enter thousands of households. Since 2023, the "Bee Charm China Tour", which focuses on "origin, place, and original characteristics", has traveled through Yunnan, Shandong and other places, and the featured products selected locally have been popular among consumers in the live broadcast room. As the 2.0 version of "Traceability Live Broadcast", which was successfully explored and pioneered by Qianxun, "Bee Charm China Tour" has always insisted on helping the real economy, and helping rural agricultural products build an industrial chain by boosting, co-creating, optimizing and upgrading local characteristic agricultural products, so as to form a sustainable brand effect.
"I hope that the power of e-commerce live broadcast can become a new engine to help the high-quality development of local characteristic products. Amy introduced that at a time when rural development and regional economy have been repeatedly mentioned, Qianxun will continue to deepen the action of helping farmers, and explore more possibilities in meeting the public's consumption demand for good things at the source, activating the regional economy, and improving the efficiency of the local industrial chain.