Unexpectedly, snacks still have a "shared area", and it is getting bigger and bigger.
It looks like a biscuit divided into three parts, but when I opened the box, I found a piece recessed in the middle;
There are only 5 cartons of milk in the box, and the remaining space is filled with cardboard;
A piece of seaweed contains a large packet of desiccant...
Nowadays, in order to attract customers to buy, some merchants have put a lot of thought into packaging design, using large packaging to create the effect of "more quantity".
This makes many consumers complain: the "shared area" of snacks is getting bigger and bigger!
The three sins of over-packaging have many problems
Excessive packaging infringes on consumers' right to know, and I originally thought that the packaging and the amount were equal, but I didn't expect that there was a "shared area".
Studies have shown that packaging waste in China accounts for about 30~40% of municipal solid waste, most of which is generated by excessive packaging.
Finally, excessive packaging of goods in the process of production, circulation and recycling will consume more manpower and material costs.
In response to the problem of fat packaging, in September last year, the State Administration for Market Regulation revised the mandatory national standards and officially implemented them. The new national standard has made mandatory provisions on the three indicators of porosity, number of layers and cost of food sales packaging.
E-commerce price war aims at "fat" goods, and really good goods declare war on "price assassins"
In addition to legislation, the market competition mechanism can also allow commodities to resolve "fat".
In April this year, Jingxi's Jingxi direct sales launched a "competitive price" to start a new round of price war.
In this round of price war, Jingxi directly shouted that the low price of goods is not at the cost of "fat", and all categories of goods are affordable and real.
For example, the American black coffee purchased on Jingxi Direct Sales, 60 pieces of 2g per pack, is not a real thing.
The Shu Sichuan oil on the tip of the tongue is spicy, and the 200g simple bottle does not engage in fancy shelves, and the price is also more advantageous than other e-commerce platforms.
Consumers can search for "Jingxi Direct Sales" on the Jingdong APP, and they can enter the official store of Jingxi Direct Sales to buy "competitive price" products and say goodbye to "fat" products.
In November 2023, JD.com's special shopping brand, "Jingxi", was reborn and launched a new model of "Jingxi Direct Sales".
Jingxi direct sales adopts a similar self-operated model, directly to the source factories of various industrial belts across the country to select products, responsible for sales and other almost all links, the factory is only responsible for production and logistics delivery, so as to achieve product selection, reliable quality, and extremely low prices.
At the same time, the goods must go through Jingxi's on-site inspection of procurement and sales, strict selection of products before they can be launched, and accept the supervision of Jingxi's quality inspection team.