Heilongjiang Network News (Wang Tianchi Reporter Wang Kexin) Recently, the winners of the 2024 United States MUSE Design Awards (MUSE Design Awards) were announced. With the aesthetic design concept of "presenting the ecological natural charm and life vitality of Longjiang Sengong", the product packaging design scheme of Longjiang Sengong "Sen" brand successfully won the 2024 MUS Creative Gold Award.
Du Litian, the packaging designer of the "Sen" standard series of products, told reporters that this series of packaging art creation uses a picture scroll of the northern country that stretches endlessly to express the tension and grandeur of the forest area of Longjiang Forest Industry and Sea. In the eight parts of the work, through the use of different details such as the layers of forests and the vast greenery, the gurgling and colorful streams, the glittering ice fruits and snow bee flowers, the nourishment of rare wilds, the fragrance of flowers and plants, the centennial of pine cones, and the fluttering of thousands of snowflakes, call on people to pay attention to the protection of the natural ecology of Longjiang and advocate the mission and responsibility of sustainable development.
Since 2022, the Forest Food Group, a subsidiary of Longjiang Forest Industry Group, has been committed to "building a top domestic food brand and creating a forest food at the top of the pyramid", creating a high-end brand with the "Sen" standard. In the past three years, the brand has developed and produced more than 160 forest foods in 13 categories, including forest edible mushrooms, hard (berry) fruits, forest bee products, forest water, forest tea, etc., helping Longjiang Forest Industry Group to initially form a mid-to-high-end brand product matrix of forest food and a complete forest food product system.
Zhang Xiaohua, chairman of Heilongjiang Sengong Forest Food Group, told reporters that the "Sen" standard series of products, selected top ingredients in Longjiang Sengong Forest District, while restoring the origin of forest food, combines traditional health wisdom with modern freeze-drying and wall-breaking technology, constantly upgrades and innovates products, and actively creates more scientific, nutritious and healthy products for consumers.
In recent years, Heilongjiang Forest Industry Forest Food Group has brought its "Sen" standard high-end brand series products to the China Brand Expo, Harbin Trade Fair, Tourism Development Conference, China-Russia Expo, Green Expo and other well-known large-scale exhibitions at home and abroad, and the products have been well received by major leaders and merchants at all levels of government. At present, the company has carried out franchise cooperation with enterprises in Beijing, Heilongjiang, Shenzhen, Guangzhou and Yunnan, set up forest food franchise stores, continuously promoted the concept of forest food, and enhanced the brand awareness of the "forest" brand.