As a global and comprehensive food innovation award, FBIF Wow Food Innovation Award was launched in Shanghai in 2016 and has been held for the seventh time, with three tracks of product innovation, packaging design and marketing innovation, and has attracted 2000+ enterprise teams and 3000+ excellent works from all over the world to participate in the competition, and is known as the "Oscar" of China's food industry.
Wow Food 2024 Marketing Track Finals Scene Photos; Image source: Wow Food Organizing Committee
Among them, the marketing track has set up 8 sub-categories of integrated marketing, brand building, content marketing, media communication, digital and media, cross-border marketing, event marketing, and user operation, and is committed to gaining insight into industry trends from a forward-looking perspective and discovering benchmark food marketing cases. In the new season of 2024, 20 professional judges from leading food brands and first-line advertising/agency/technology companies will be invited in the form of online preliminary review and offline final review, and the review work will be carried out in strict accordance with the principles of professionalism, openness and transparency. Through the collision of professional thinking and unique views, the judges provide multiple interpretations and fair judgments for the entries.
Next, let's review the wonderful moments of the Wow Food 2024 marketing track finals and jointly announce the full lineup of marketing track judges.
directory
01 Final Review
02 The full lineup of judges was announced
03 Wow Food赛事
04 Contact us
1. Review of the finals
The final of the Wow Food 2024 marketing track was held offline in Shanghai in mid-April, and after a strict online preliminary review, a total of 76 works entered the final review.
The final judging adopts a group system, and each team selects a team leader to lead the discussion session within the group, and a Wow Food supervisor is assigned to ensure the openness, impartiality and fairness of the judging process. The judges on the scene carefully browsed the shortlisted works assigned to this group, and after collegial discussion and repeated consideration, they scored and commented on the system from seven sub-dimensions: insight, strategy, product and technological innovation, budget and cost, internal and external execution, execution effect and data, and sustainability. Throughout the judging process, Wow Food assigns each judge to the cases and categories that do not conflict with their related interests as much as possible, so as to ensure that the judging structure is scientific and serious.
During the judging process, the judges actively discussed with their insightful views, and the atmosphere was very warm, and wonderful moments emerged one after another. In addition, a variety of shortlisted foods were prepared for the finals, and the judges came to the tea break area and bar to taste and exchange during the break; The product display area also showcased the products that performed well in the preliminary competition, and the judges took out the bright and cute Wow boy punch cards to take pictures.
Below, let's take a look at the highlight moments of the finals~
The scene of the final of the Wow Food 2024 marketing track; Image source: Wow Food Organizing Committee
On-site review of the final of the WOW Food 2024 marketing track; Image source: Wow Food Organizing Committee
Wow Food 2024 Marketing Track Finals Interactive Session; Image source: Wow Food Organizing Committee
2. Judges
The WOW Food 2024 marketing track is composed of 20 professional judges from leading food brands and first-line advertising/agency/technology companies, aiming to comprehensively and deeply explore excellent cases of food marketing from multiple dimensions and explore the infinite possibilities of marketing in the food industry. During the judging process, the judges poured their forward-looking insight into food marketing, a heavy sense of responsibility and a grasp of the pulse of the times into the ratings and comments of each work, and thanked them again for their hard work.
Next, let's unveil the full lineup of judges in the marketing track!
The WOW Food 2024 Awards Ceremony will be held on June 27 at the National Exhibition and Convention Center in Shanghai. At that time, enterprise representatives, competition judges, marketing experts, etc. will gather together to announce the list of annual award-winning cases of the first marketing track, jointly build an industry exchange platform, and witness the glorious moment of excellent works and innovative marketing talents.
Which works stand out from the encirclement, stand out among the shortlisted works, and who will win the grand prize? Stay tuned for the Wow Food 2024 Awards Ceremony!
3. Wow Food Event
The FBIF Wow Food Awards is an innovation award perpendicular to the food and beverage industry, focusing on excellence in innovation in different categories in the food industry.
Product research and development, packaging design, marketing innovation three tracks
Innovative, global, integrated
The "Oscar" of China's food industry
At present, it has been held for the seventh time, and has attracted 2000+ enterprise teams and 3000+ excellent works from all over the world to participate in the competition. The participating teams include the world's top 100 food and beverage companies such as Nestle, PepsiCo, Mondelez, Mars, Yili, Mengniu, as well as cutting-edge brands such as Yuanqi Forest, WonderLab, Guanzhan, CHALI Chali, Yongpu, and Adopt a Cow, as well as well-known design institutions at home and abroad such as Pearlfisher, Backbone Branding, Prompt Design, Contagious, Lingyun, as well as Social Touch, Weibo, and B&B Studio, Boya, Apta, YUTO marketing design agencies and packaging companies participated.
We always believe that food and beverage have endless innovation possibilities, and we look forward to witnessing more "star works" in the food and beverage industry with you, so that the world can say wow~
This article is the original of FBIF Food & Beverage Innovation, please contact for authorization for reprinting.