[Menstrual health, comfort and non-stickiness have become the rigid demand for sanitary napkins, nearly 5% of consumers value "good absorption"] What do you value more when buying sanitary napkins? When it comes to hygiene products for women's menstruation, many consumers say that "they have paid the IQ tax and stepped on a lot of pits", and "they are afraid of buying products that have not been sterilized and sterilized".
According to the "2024 Consumer Trend Report on the Household Paper Industry" released by the Jingdong Consumer and Industrial Development Research Institute, "health" is the keyword that consumers search the most when buying sanitary napkins, with a frequency of more than 3.9 million.
From the perspective of women's specific demand for products, refinement has become the second major consumption feature. For example, 48% of users want to buy products that absorb well and are clean and non-sticky after use, while 36% and 35% of users are looking for feminine care products that are lightweight, breathable, and can quickly absorb surges of water for a more relaxed and comfortable wearing experience.
From the perspective of categories, Jingdong Supermarket's sanitary napkin sets, pants-type sanitary napkins, and mini sanitary napkins have achieved high growth; Among them, 90.39% of consumers pay more attention to product brands when purchasing, and brands such as Gaojiesi, Sophie, and Seven Degrees Space are more popular, focusing on the consumption concept of "big brands are guaranteed and more assured".
Feminine care products are necessities of life, but there is often fierce competition in which well-known brands occupy a large market share and cutting-edge brands emerge. In order to improve the user experience and promote the emergence of cutting-edge high-quality brands, JD Supermarket supports the growth of high-quality brands in the field of feminine care through measures such as refined operation and efficiency improvement, product structure adjustment, and relying on support measures such as tens of billions of subsidies, seckills, redemptions, and cheap free shipping.
Jingdong Supermarket is one of the channels of JD.com, located in the upper left corner of the JD APP, the channel list, mainly engaged in fresh food and daily consumer goods. Third-party data and a number of user surveys show that among online and offline supermarkets, JD Supermarket has the leading market share, the most competitive price, the most guaranteed quality of the goods sold, and the leading services in the industry, making it the preferred channel for hundreds of millions of consumers to shop.
