After a long wait, Xiao Zhan's new global advertising campaign is coming. In 18 seconds, Xiao Zhan changed 6 sets of looks, elegant and high-end without losing the trend of youth, Gucci under Xiao Zhan's interpretation, glowing with new vitality and brilliance! Top class and luxury are a perfect match! Six sets of styles, six different styles, Xiao Zhan is perfectly controlled. Global warm-up, global push, global launch, superstar Xiao Zhan is amazing! It can be said that GUCCI's high-end luxury blockbusters are amazing every time!
XIAO ZHAN PERFECTLY INTERPRETS THE EXPRESSION OF ALL THE ARTISTIC AESTHETICS THAT GUCCI WANTS! This is Xiao Zhan's new "ready-to-wear luggage" after Gucci jewelry, ready-to-wear shoes. Xiao Zhan once again unlocked a new category of wide territory. Create miracles, break conventions, Xiao Zhan has been on the road! The elegance and chic between gestures, the casualness and leisureliness between the rotation of shapes, Xiao Zhan easily freezes the modern moment, no wonder luxury loves Xiao Zhan. Xiao Zhan's top-notch fashion expression and atmosphere creation power once again perfectly interpret the classic charm of the Gucci horsebit!
Xiao Zhan GUCCI's global blockbusters are so top every time. Modern, retro, high-end, it's Gucci and Xiao Zhan! Xiao Zhan's elegance and chic gestures, and the casualness and leisureliness between styling rotations make people intoxicated and overwhelmed! Netizens commented, "This is an advertisement, this is Lao Gu's love letter to Xiao Zhan! High luxury is not cold, only warm real superstars, I believe it!" Gucci's copywriting is also very thoughtful, especially emphasizing that the bag Xiao Zhan carried when he attended the Milan Fashion Week brand show for the first time five years ago is this series!
It is worth mentioning that this series is a reinvestment project after the creative director took office, and it is no exaggeration to say that it is a new explosion point developed by the brand in a new era, and the global platforms are pushed and exposed at the same time, and the weight of this advertisement can be imagined. What is the concept of five years, it is Xiao Zhan's arduous trek all the way from becoming popular and going through the whole network to being lonely all the way, Nirvana was reborn, and the king returned for five years!
This blockbuster is a classic inheritance, a breakthrough, and a better self again and again! The first direct signing of the headquarters, the first Asian face, the first spokesperson with a wide range of ready-to-wear in the world, and the first and only artist with the first single blockbuster on all platforms, only you can't think of it, you can't give it without GUCCI, Xiao Zhan is infinite possibilities!