Lei Jun's Xiaomi car SU7, like Xiaomi's first generation of mobile phones, top-level marketing, first-class cost performance, second-rate products, third-rate brands.
In just three days after the release of the price, the annual output of 120,000Pcs was completed, and the great thing is that:
1. Marketing is full
(1) Benchmarking Porsche, Lei Jun and Xiaomi's own influence, gaining exposure and traffic, postponing the announcement of prices, and filling up suspense and attractiveness
(2) The traditional one is to spend money to create things and then sell them, Lei Jun has always done the sales first and then produced, at least the certainty of the first promotion is really different
2. Authentic user experience
On intelligent driving can not match Tesla, on experience can not match Huawei, on the mining of configuration needs are not necessarily sensitive to Li Xiang, but Xiaomi can achieve accurate iron fan identification, collect real feedback from iron fans, and use the influence of iron fans to spread social recognition
3. Cost performance after stacking mainstream configurations
The cost performance cannot be said to be the extreme, but it meets the expectations of the intelligent cockpit and intelligent driving of electric vehicles, and the taste is higher to talk about the cost performance, which is much more reliable than Portime, which is the reciprocity, commitment and consistency of influence
