Recently, a marketing incident about Jietu Auto has aroused heated discussions among the majority of netizens. In its latest issue of the advertisement, Jietu Auto adopted an unprecedented "side-rubbing" marketing method, but the result was to annoy countless netizens. The advertisement quickly appeared on the hot search list, and triggered rounds of ridicule and ridicule in the comment area, and the incident immediately triggered a carnival and reflection of public opinion. What kind of marketing tactics can cause such a stir? Let's uncover this exciting story together!
Act I: Sparks are sparked
In order to attract attention, Jietu decided to adopt an unprecedented marketing method, using the "rubbing" element in the advertisement. The main character of the advertisement is speeding past a high-rise building in a shortcut car, and is about to hit the building, but passes by at the last moment. This lens design is simply breathtaking, and it brings extremely high exposure to the Jietu car.
Act II: The ban storm sparks heated discussions
However, it was this incredible marketing technique that sparked a huge controversy. Some netizens believe that such advertisements have potential safety hazards, which are easy to mislead drivers and even threaten the safety of pedestrians and buildings. The short video quickly spread on the Internet, attracting strong attention from public opinion.
Act III: Laughing to death comment area
Soon, this advertisement became the object of ridicule by netizens. The comment section is full of creative jokes and spoof pictures. Netizens imitated the scenes in the advertisement, with their own explanations, turning the speeding Jietu sedan into a flying pig, a superhero who traveled through time and space, etc., which made people laugh. These creatively inspired comments are hilarious and take the event to a new climax.
Act IV: Indefinite ban provokes thought
In the face of widespread ridicule and ridicule, Jietu Auto was forced to respond. They said that special filming techniques were used in the advertisements to ensure the safety of people and buildings. However, considering the public's reaction, Jietu decided to temporarily suspend the advertisement and conduct further investigation. This move has also led to the reflection on car advertising: how to ensure a balance between safety and social responsibility while attracting attention?
This farce has had unforeseen consequences for Jietu Auto. For a while, netizens focused their attention on this advertisement, and the comment area became a source of laughter for them. However, this incident also made us reflect on the boundaries of marketing practices and safety issues. In future activities, I believe that Jietu Auto will be more cautious to ensure the safety and civility of advertising. Let's look forward to more creative and valuable car advertising in the future!
The above is "It's a big deal! Jietu Auto's "rubbing the edge" marketing was banned indefinitely and rushed to the hot search, and the headline tweet in the comment area died of laughter", what do you think about the incident? Feel free to leave a message in the comment area and share your thoughts!
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