In 2023, the total turnover of Yunshe Flowers will exceed 100 million. Behind this achievement is the result of the unremitting efforts of the three partners on the Douyin platform. Their fifth entrepreneurial attempt, they chose the fresh cut flower industry and created a small business miracle of "no ceiling" on Douyin.
This team is new to the live streaming industry, but they don't act blindly. They have been preparing for a year and a half to start a live broadcast on Douyin to sell flowers. During this period, they built the greenhouse with their own hands, placed each floor tile by themselves, and even used the greenhouse as a temporary shelter to devote themselves to the project.
They put a lot of time and effort into building their own flower greenhouse, not just a simple growing space, but a well-planned and well-designed production base. The partners laid each tile by hand, ensuring the quality and functionality of the greenhouse, and making the space a place for them to work day and night and live stream.
In order to have a deeper understanding of flowers, they began to learn about the cultivation and maintenance of flowers from scratch. This includes understanding the growth cycle, water and light needs of different flowers, and how to deal with common pests and diseases. Not only do they have to make sure that the flowers grow healthily, but they also have to make sure that they look their best when they go live.
In addition, the partners conducted an in-depth study of the flower market. They researched market demand, customer preferences, and competitors, which were critical in determining their product line and pricing strategy. They also take the time to understand and integrate the supply chain, ensuring that every step of the process, from sourcing to sales, runs efficiently and smoothly.
What's more, they don't just focus on the flowers themselves, but also on how to display and sell them on the stream. They carefully designed the content and format of the live stream, from the image of the anchor to the sales pitch, every detail was carefully considered to ensure that they could attract and maintain the interest of the audience.
Through these thorough preparations, the partners of Yunshe Flower have not only established themselves as experts in the flower industry, but have also successfully created an attractive and engaging live sales platform on Douyin. These preparations have laid a solid foundation for the phenomenal sales results they have achieved in 2023.
In fact, any success will not be easy to achieve, behind the success is the result of the joint efforts and growth of the three partners.
One of the partners, Liu Yutang, used to be a person with no experience in flowers, but through unremitting study and practice, he has become a person who knows flowers well. He and his team members can even quote the cost and sale price of the plants in the roadside green belt. Their efforts are not limited to learning about flowers, but also include in-depth research on live streaming techniques and strategies, from the image of the anchor to the dialogue skills, which are carefully designed to make their live streaming not only to sell flowers, but also a ritual experience.
Another partner, Zhang Yihao, emphasized the importance they attach to the Douyin platform. He believes that Douyin's huge user base and traffic explosion provide unlimited possibilities for their business. Zhang Yihao said that they did not set specific sales targets when they invested, but focused on how to effectively use the traffic provided by the platform.
Not only did they change themselves, they revolutionized the cut flower industry. By carefully combing the supply and marketing chain, they have created a stable and predictable supply, sales, and delivery chain for this uncertain industry. Through persistence and innovation, Yunshe Flowers has achieved impressive sales results in 2023.
Xiaobian believes that the flower industry is a field with rich diversity and huge market potential. The problems found and solved by Yunshe Flower in the fresh cut flower industry reflect a deep understanding of the industry and the spirit of innovation.
Yunshe Flower identifies and solves the core problems in the cut flower industry, such as supply chain management and the limitations of the sales model. By tracing the supply and marketing chain and using live streaming as a sales channel, they not only optimized operational efficiency, but also created a more direct and interactive consumer experience. This model improves market responsiveness and customer satisfaction, while also reducing the additional costs of intermediaries.
Yunshe Flowers' business model combines traditional flower planting with modern e-commerce live streaming, showing how to transform traditional industries through technology and innovative thinking. Through platforms like Douyin, they are able to reach a wider consumer base while providing a more personalized and interactive shopping experience. This model not only improves sales efficiency, but also strengthens brand awareness and consumer loyalty.
Douyin e-commerce and live streaming provide new opportunities for offline merchants to survive and develop. Especially in times of crisis such as the epidemic, many offline merchants have not only maintained their business, but even achieved growth by transforming to online live broadcasting. Live streaming e-commerce provides merchants with a new way to interact with consumers, enhancing customer stickiness and purchase motivation. In addition, for the promotion of rural revitalization, this model enables regional characteristic products and services to reach a wider market, thereby driving local economic development and maximizing the value of agricultural products. #97年小伙练出闻香识花绝活#
