Comfort is the hard currency, from the scenery of the new 580 to see the basic literacy of the second living room| Der Spiegel pro

In the current 100,000-level SUV market, the competition of Chinese brand models can be described as extremely fierce, from the once Haval H6 riding the dust, achieving the miracle of monthly sales of more than 50,000, and then in March this year by BYD Song New Energy, Changan CS75 and other Chinese brand competitors counterattacked, showing a bullish trend, the degree of fierce competition with "bayonet red" to describe is not excessive, the market segment industry rolled to the extreme.

However, the serious industry involution brings about the homogenization of model design elements and configurations, the interior screen is getting bigger and bigger, the engine displacement is also getting larger and larger, and the basic configuration of ACC and AEB, which L2-level intelligent driving, has also achieved downgrading, which has made many consumers have the illusion of "random flowers gradually entering the charming eye" and falling into the strange circle of difficult choice.

However, although the domestic 100,000-level SUV market is seriously coiled, the volume is still large enough, as long as the "customized" development products for the needs of different consumer groups will inevitably find a breakthrough in the market. So we see that BYD Song has taken the lead in the market of 100,000 SUV with the attributes of new energy vehicles, and we can also see that the new 580 has won the favor of users who pay more attention to family travel with a comfortable riding experience and six-seater riding space advantage.

The six seats accurately capture the needs of home users

Fengguang new 580 can win a place in the competition of 100,000 SUV, relying on the advantages of its product characteristics and the needs of users. In recent years, due to the impact of the epidemic, family-based weekend suburban self-driving trips, camping, and long-distance self-driving trips on small and long holidays have become more and more frequent, and the purchase of an SUV with good passability and large riding space has become the first choice for many family users. In recent years, many families have actively responded to the call of national policies and have become two-child families, ordinary five-seat models have been difficult to meet the self-driving needs of second-child families to travel as a family unit, and six-seat or seven-seat models have become the just needs of more two-child families.

However, most of the 100,000-level SUVs are limited by space or manufacturing cost constraints, and the models are mainly five-seater, and the overall price of 7-seat domestic brand SUV models is generally around 200,000. Therefore, if the 100,000-level SUV can be equipped with more than five seats, it can accurately capture the needs of such users. The scenery brand has long smelled this market opportunity, and accurately launched the six-seat medium-sizeDUV scenery new 580, which also makes the embarrassment of choosing two child safety seats or choosing to take one less elderly person during the trip no longer staged.

The New 580 precisely positions the model at six instead of seven, and also considers providing users with good ride comfort. Because for this level of model, although the seven-seater can load more people, but the comfort of the two or three rows of passengers is greatly reduced, so the six-seater is the best choice that can not only meet the family travel but also ensure the comfort of the two- and three-row passengers, and the six-seater can also be compatible with the five-seater and the four-seater. And this 2+2+2 six-seat design can also allow the second row to enjoy the spacious riding experience of MPV models.

There are more than six seats, but also the blessing of a "comfortable" experience

Just equipped with six seats obviously can not easily impress the user, after all, family self-driving trips and long-distance travel will make a family spend a long time in the car, if the ride experience is not good, it will seriously affect the mood of travel. Therefore, in the interior design, the new 580 also puts the creation of a comfortable ride in the first place.

For each row of users to ride, the new 580 is customized to give a different ride comfort experience. For example, the first row is the convenience and comfort experience brought by intelligence. Through intelligent cockpit configurations such as face and gesture recognition and intelligent voice control, the convenience and safety of drivers during driving are improved. The combination of the 12.3-inch all-scene interconnected intelligent control screen and Huawei HiCar enables the central control to realize the interconnection of car and machine, navigable, gameable, video and audio entertainment, and various audio and video entertainment meets the scenery new 580 high-quality intelligent car audio adjustment system (8 speakers + amplifier + subwoofer), just like being in a home theater, which greatly enriches the entertainment during travel and makes long-distance travel no longer boring.

At the same time, the top model is also equipped with ACC, AEB, LCA, FCW and other L2 level intelligent driving configurations, which can predict risks in advance in long-distance travel, and can also appropriately liberate the driver's feet, making travel safer and easier.

For the second row, the new 580 wants to create the comfort of a first-class cockpit. The design of the new 580 two-row seats is more like the configuration of commercial vehicles, independent and can be adjusted in eight directions, 4-way electric adjustment and 4-way electric waist rest, which is relatively rare in medium-sized SUVs. Multi-directional adjustment allows the seat to fit the body curve to make sitting easier, bringing users more legroom and riding enjoyment. At the same time, the zero-gravity sitting posture and the headrest with adjustable sleep allow users to enjoy the comfort of taking a nap in the car, whether it is a short distance or a long distance. In addition, the second row of seats is also equipped with ventilation and heating, so that users can feel the comfort and beauty of "warm in winter and cool in summer".

Imagine lying on such a seat, the ear is the audio and video entertainment experience brought by high-quality audio, whether it is a short-distance outing, or a long-distance self-driving trip, it will not make people feel too tired and bored, and the real enjoyment is the first-class cabin-like experience.

The third row is a variety of space combinations, when sitting people by adjusting the position of the second row of seats, so that the third row will not appear cramped whether it is in and out or sitting posture, even if the second row of seats installed with two child seats, still will not hinder the third row of passengers in and out, which is a blessing for the second-child family. If the third row does not sit, the seats can be reclined, and the whole vehicle can be freely switched from 4 to 6 seats, while the maximum volume of the entire rear trunk can be extended to 2215L, realizing free switching between the carrier and the carrier travel equipment. In this way, the new 580 driving scenery has various possibilities and gives users more free choice.

In addition, in addition to allowing users to get a good experience in terms of ride comfort, spacious space and convenience, intelligent convenience and safety, the new 580 also makes a lot of detailed considerations in the comfort experience of other rides. For example, in order to make the car get better tranquility, so that the engine noise will not affect the experience of the sound system too much; by strengthening the stiffness of the body structure, suppress the transmission of noise and vibration to the crew compartment; the use of more than 20 NVH optimization measures, so that the vehicle idle noise is only 59.9dB, reaching the industry-leading level; and the 1.5TGDI Miller cycle engine + 6AT power combination, is to allow the new 580 to get a good power experience, It is also to make the power output have a good smoothness experience and improve the texture of the vehicle.

Summary: No matter how the current 100,000-level SUV market is rolled in in the model configuration, its ultimate purpose is to allow consumers to get a good driving experience, so as to impress consumers, so as to gain a foothold in this level of market. The new 580 is accurate for the entry angle of this market, and the functional convenience and riding comfort of the six-seat configuration are the ultimate, giving consumers a second living room-like travel experience, and to a certain extent, achieving dislocation competition. Highly in line with the market demand of the product force and entry point, with not losing the configuration of the head model of the same level, it can be said that the new 580 is very cost-effective in the 100,000-class SUV, and its performance in the 100,000-level SUV market can be expected in the future.