BYD reverses the lead in the domestic car market pattern changes?

BYD, which discontinued pure fuel vehicles, ushered in a leading moment. After several consecutive days of rising in the Hong Kong stock market, Credit Suisse issued a report saying that BYD's rating was "outperforming the market". With the rising sales of new energy models, BYD is expected to surpass the sales of fuel vehicles of the "North and South" Volkswagen and sit in the top position in the car market. In fact, the new energy vehicle market continues to improve, and it is not only BYD that breaks the pattern, but also the ranking of new car-making enterprises has also undergone obvious changes. Industry insiders believe that due to the impact of the supply chain, the supply and demand of fuel vehicles have declined, but the demand for new energy vehicles has not been significantly affected. As the penetration rate of new energy vehicles continues to increase, the situation of new energy vehicle companies and model leading the car market may become the norm in the future.

After the "oil cut", it is expected to lose the crown

When the sales of global car companies were frustrated in the case of "lack of core and less lithium", BYD handed over a bright report card.

According to the data, BYD's sales in the first four months of this year were 392,400 vehicles, an increase of 387.94% year-on-year. Sales in April were 106,000 units, more than three times year-on-year. Since March this year, BYD has stopped the production of pure fuel vehicles, which means that its sales contribution in April came from new energy models. At present, BYD has sold more than 100,000 vehicles for two consecutive months with new energy models.

Consecutively crossing the 100,000 mark also gave BYD the opportunity to surpass fuel vehicle companies. Affected by factors such as supply chain and declining demand, the sales volume of domestic fuel vehicle companies has declined, and the industry expects that BYD is expected to surpass the "north and south" Volkswagen in April this year and win the single-month sales champion. Previously, in March this year, BYD had surpassed SAIC Volkswagen and ranked third in the domestic passenger car retail sales rankings, which was also the only new energy vehicle company in the top three. According to the insurance data of domestic automobile manufacturers in April this year (as of April 17), FAW-Volkswagen, SAIC Volkswagen, GAC Toyota and Changan Automobile had 29,600 units, 18,700 vehicles, 21,500 vehicles and 19,100 vehicles respectively, and BYD's insurance volume was as high as 35,700 vehicles, ranking first in the list. "In April this year, due to the impact of the epidemic, chips and other factors, the production of domestic car companies encountered great challenges, and the sales of most car companies were impacted." Yan Jinghui, a member of the expert committee of the China Automobile Dealers Association, said that compared with other car companies, BYD has more layouts in the field of batteries and semiconductors, and its anti-risk ability is stronger.

BYD relevant sources revealed: "In April this year, BYD's new energy vehicle power battery and energy storage battery installed total capacity of about 6.242GWh, this year's cumulative installed capacity of about 20.98GWh. In Yan Jinghui's view, the market demand has not weakened, and BYD can ensure the supply of batteries, so that it can continuously hand over a sales report card of more than 100,000 vehicles.

The new "second-line" forces have come to power

While BYD changed the ranking of the traditional car market, in the hot car-making new force plate, the second-tier brands that mainly focus on volume models have also disrupted the pattern of "Wei Xiaoli".

According to the data, the delivery of zero-run cars reached 9,087 in April this year, an increase of more than 200% year-on-year, surpassing Xiaopeng Automobile to win the single-month sales championship for the first time. Nezha car delivery volume was 8813 units, an increase of 119.5% year-on-year, ranking third. As the three traditional head players of the new domestic car-making force, "Wei Xiaoli", only Xiaopeng Automobile ranked second with 9,002 deliveries, and Weilai Automobile and Ideal Automobile both fell out of the top three. Among them, the delivery volume of Weilai Automobile and Ideal Automobile both declined year-on-year. According to the data, the delivery volume of WEILAI automobiles in April this year was 5074 units, down 49.18% month-on-month and 28.6% year-on-year; the delivery of ideal cars was 4167 units, down 62.6% month-on-month and 24.77% year-on-year. Shen Yanan, co-founder and president of Ideal Auto, said: "More than 80% of Ideal Auto's parts suppliers are distributed in the Yangtze River Delta region, and a large part of them are located in Shanghai and Kunshan, Jiangsu Province, some suppliers cannot supply, and some suppliers even completely stop work and stop operation, resulting in the inability to continue to maintain production after the existing parts inventory is digested, so it has a great impact on the production of Ideal Auto in April, resulting in delays in the delivery of new cars for some users. ”

In fact, affected by many aspects, at the beginning of April this year, Weilai Automobile announced that the entire vehicle was discontinued, and some vehicles would be delayed in delivery. A relevant person from Weilai Automobile said: "To meet the continuous growth of order demand, it is necessary to further overcome the pressure caused by the epidemic and supply chain. Production is gradually resuming. NIO is working with all parties, including partners, to produce more and deliver more. ”

The sales of the head players of the new domestic car-making forces have declined, creating opportunities for the second-tier car-making new forces car companies. Cui Dongshu, secretary general of the Passenger Car Market Information Joint Association, said that in addition to factors such as supply chain and epidemic situation, the brand positioning of second-tier car-making new forces is mainly low-end models, and this part of the model is in great demand in second- and third-tier cities. At the same time, the new energy vehicle market is in a period of price increases, and the relatively low price of second-tier car-making new power brand models has also become the target of consumer choice. According to the data, in the sales structure of Nezha Automobile in April this year, the delivery volume of Nezha V models sold from 74,900 yuan reached 5694 vehicles, accounting for more than half of the total delivery of Nezha Automobile. Industry insiders said that although high-end new energy models can bring high profits to car companies, there is still a large market demand for low-end models, and brands such as Zero Run and Nezha are grabbing market share through base plate models.

Permeability or early collision with the line

BYD's anti-superiority, zero-running cars, Nezha cars behind the position, and the domestic new energy vehicle market continues to improve is not unrelated.

At present, new energy vehicles have become an important starting point for the market of the bottom car market. In the first quarter of this year, the production and sales of new energy vehicles in China exceeded the million mark, exceeding the sales volume in the first half of last year and closer to the sales volume in 2019. According to data released by the China Association of Automobile Manufacturers (hereinafter referred to as "CAAM"), the domestic production and sales of new energy vehicles in the first quarter of this year reached 1.293 million units and 1.257 million units, respectively, an increase of 1.4 times year-on-year, of which the production and sales of pure electric vehicles were 1.036 million units and 1.007 million units, respectively, an increase of 1.3 times year-on-year. The high sales performance of new energy vehicles also stabilized the sales growth rate of 9% in the domestic passenger car market in the first quarter of this year. Chen Shihua, deputy secretary-general of the China Automobile Association, said: "Affected by the macro-economy, the task of stabilizing growth is very arduous, and the growth rate of the automobile market in the first quarter of this year has dropped significantly year-on-year. However, the production and sales of new energy vehicles continued to grow rapidly, exceeding one million units, and the leading role was further highlighted. ”

Previously, the "Energy Conservation and New Energy Technology Roadmap 2.0" proposed that by 2025, the penetration rate of New Energy Vehicles in China will be 20%. The China Automobile Association has predicted that domestic automobile sales are expected to reach 30 million units in 2025, and domestic new energy vehicle sales are expected to reach 6 million units. According to statistics, the penetration rate of new energy vehicles in the first quarter of this year reached 19.3%, which means that the penetration rate target is expected to be achieved ahead of schedule this year.

Yan Jinghui said that the new energy vehicle market continues to improve, providing opportunities for new energy vehicle companies to chase fuel vehicle companies, but at the same time, the competition in the new energy vehicle market will become more intense. Beijing Business Daily reporter noted that after seeing the low-end market demand, Xiaopeng, Weilai, and Tesla chose to explore. Last year, the Xiaopeng P5 was officially delivered, after the Weilai ET5 has also been offline and is also expected to launch a sub-brand to explore the price to grab the low-end market share, and Tesla has also been revealed to launch a model positioned lower than the Model 3. Xu Haidong, deputy chief engineer of the China Automobile Association, said: "Consumers are gradually accepting new energy vehicles, and the home electric vehicles provided in the market are all in line with the pain points of users. ”

Beijing Business Daily reporter Liu Yang liu xiaomeng