The overall environment of the industry is good, and the driving effect of the subdivision industry is obvious. From the perspective of policy orientation, the national "double reduction" policy in 2021 will hit off-campus training institutions hard, and the complementary effect will be beneficial to the educational smart toy market to a certain extent.
The educational toy market is steadily rising
From an economic point of view, with the continuous improvement of consumption levels, the China Children's Industry Research Center surveyed that 80% of household child expenditures accounted for 30%-50% of household expenditures. According to relevant data, China's population aged 0-14 will reach 260 million, while the size of the children's consumer market will reach 4.5 trillion yuan. Of the proportion of children's daily consumption expenditure, education accounts for 53% of expenditure. In addition to basic survival consumption, education expenditure has become the largest part of urban children's consumption, indicating that society generally believes that children should not only eat well, but also let children work hard to learn well. The higher the family income, the more attention is paid to the education of the child. Statistics show that it is expected that the market size of education intelligent hardware will exceed 100 billion yuan in 2024, with a compound annual growth rate of 26%.
In recent years, driven by the epidemic, the wide application of some educational smart products has gained high market attention.
The market size of traditional intelligent educational toys has grown relatively steadily, the market for new educational smart toys has expanded rapidly, and the overall market size has risen steadily.
The embodiment of Montessori education
As a supplement to the new educational smart toy category, the smart card early education machine is positioned in the development of educational enlightenment for preschool children aged 1-6 years. Not only does it dominate early education, but also combines children's autonomy and interest, truly edutainment, convenience in the body, learning at any time in play, not only has the function of grinding ears, rich bilingual interpretation of Chinese and English cards, but also allows children to get better language exercise during language sensitivity. Abandoning the traditional electronic screen, allowing children to use alone for a long time, without worrying about eye protection problems, it has also successfully liberated parents with non-standard English pronunciation in the baby, indulging in screen electronics for the eyes, physical development and other anxiety problems.
Some insiders pointed out that the smart card early education machine is a concrete embodiment of Montessori education. Montessori education is a set of scientific parenting methods proposed by montessori, a famous Italian educator, philosopher and doctor. In the Montessori concept of education, the child must first analyze the sounds contained in the "word" and combine them with active words according to the sounds, because in the eyes of the children, each word has a voice, which belongs to the ability of a language sensitive area.
Most of the forms of smart early education card machines on the market are designed based on animal cartoons, which is actually determined by the user population positioning. Animal cartoon styling: cute, more image tension, affinity. Through the encyclopedia cognitive card inserted into the intelligent terminal, the machine appears in the standard Chinese and English voice. This is the pain point that replaces the cognitive cards of the past, only graphics, no sound. More importantly, children spontaneously and autonomously look for cards at random, and then explore sounds and cognitively solve them. The screenless design better solves parents' concerns about children's long-term addiction to electronic screens, resulting in changes in eye vision and body.
When many children have non-standard cognitive pronunciation in the learning process, cannot read or cannot be effectively interpreted, the intelligent early education card machine can be a good substitute for teaching aids. Meet the children's free card insertion, independent exploration experience, voice reading, pronunciation practice experience. Each cognitive card not only compares Chinese and English, but also explains cognitive things, satisfying the children's desire for knowledge obtained in language stimulation.
From the practical functional application of the intelligent early education card machine, we can see that it is very in line with the method of Montessori education for early learning cognition. In particular, the guidance of expression areas plays an important role in the language-sensitive areas of speech cognition (touch), language stimulation, and the speech-sensitive areas of the acoustic speaking stage. It can be said that it is the baby's second kindergarten teacher, and the parents' early education helper.
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