In order to facilitate industry professionals or investors to further understand the current situation and prospects of the toy industry, Zhiyan Consulting has launched the "2024-2030 China Toy Industry Market Panorama Survey and Investment Potential Research Report" (hereinafter referred to as the "Report"). The report makes a comprehensive combing and in-depth analysis of China's toy market, which is the presentation of years of continuous tracking, field visits, research and analysis results of Zhiyan Consulting.
In order to ensure the accuracy of the data in the toy industry and the reference value of the content, the Zhiyan consulting research team carried out data collection through multiple channels such as annual reports of listed companies, manufacturer surveys, dealer discussions, and expert verification, and conducted multi-dimensional analysis of the data, so as to deeply analyze all areas of the industry, so that practitioners can comprehensively understand the development trend of the toy industry in 2023 from multiple dimensions and aspects, as well as the hot spots of innovation frontiers, and then empower toy practitioners to seize the transformation track.
Toys generally refer to objects that can be used to play, these objects can be natural objects, such as sand, stone, mud, branches and other non-artificial things, can also be made of plastic, metal, wood and other materials. The toy industry refers to the collection of all supporting enterprises with toy products as the business object, including toy brand operation, toy R&D and design, toy manufacturing, toy logistics and transportation, toy retail and other sub-industries. There are many types of toys, which can be divided into plastic toys, plush toys, cloth toys, wooden toys, metal toys, paper toys, etc. According to the main functions, it can be divided into educational toys, motorized toys, electric toys, electronic toys, smart toys, etc.; According to the relationship with anime, it can be divided into anime toys and non-anime toys.
The toy manufacturing industry in mainland China started in the early 60s of the 20th century, and the low domestic labor force attracted global toy companies to build factories in China, which led to the development of China's toy industry. With the rapid development of electronic technology, electronic entertainment equipment has become the mainstream product of the toy industry, and domestic traditional toy manufacturers have begun to transform the production of electronic toys, smart toys and other high-tech products. Nowadays, the domestic toy industry has ushered in the stage of innovation and development, and all kinds of trendy toy companies represented by Bubble Mart have invested in the production of blind boxes, and blind boxes have entered the popular field of vision and become a new driving force for the growth of the toy market. According to the data, the output value of the mainland toy industry in 2023 will be 461.121 billion yuan, a year-on-year decrease of 5.1%; the sales scale was 440.884 billion yuan, a year-on-year decrease of 5%; The market size was 159.848 billion yuan, a year-on-year increase of 2.7%.
The industrial cluster of China's toy industry has developed significantly. China's toy production and export bases are concentrated in Guangdong, Jiangsu, Zhejiang, Shandong, Shanghai and Fujian, which are coastal areas with earlier reform and opening up and developed economies. From the perspective of enterprise structure, there are a large number of toy manufacturers in China, but the R&D and design level and brand awareness of Chinese toy manufacturers are not high, the scale of enterprises is small, the distribution is scattered, and the degree of industry concentration is low. According to the proportion of the sales revenue of toys/toy derivatives of major listed companies in China's toy industry, the market share of listed toy companies such as Aofei Entertainment, Xinghui Entertainment, Gaole Co., Ltd., and Shifeng Culture is relatively low.
As scientific and technological innovation continues to break through the boundaries of toys, especially with the advent of the intelligent era, the rise of video games has had an impact on the traditional toy industry, and smart toys have come into being and become the research and development direction of new products. At the same time, domestic toy companies are actively increasing the construction of domestic sales channels, and focusing on brand building and innovation, so as to improve product pricing power and market competitiveness. Toy companies with their own brands are increasingly prominent in the market due to their higher added value and innovation capabilities.
The "2024-2030 China Toy Industry Market Panorama Survey and Investment Potential Research Report" is an important achievement of Zhiyan Consulting, a powerful embodiment of Zhiyan Consulting's leading industry reform, affection for the industry, and fulfilling its mission, and an indispensable tool for practitioners in the toy field to take the pulse of the industry. Zhiyan Consulting has formed a complete and three-dimensional think tank system, serving the government, enterprises, financial institutions, etc., for many years, providing science and technology, consulting, education, ecology, capital and other services.
Data Description:
1: The core data of this report is updated to December 2023, mainly in Chinese mainland, with a small amount of global and related regional data; The forecast period covers 2024-2030, and the data covers the output of toy products, industry output value, sales revenue, market size, etc.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the company's strict data collection, screening, processing, analysis system and independent calculation model to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
Report Table of Contents Framework:
Part 1 Analysis of the development of the world toy industry
Chapter 1 Analysis of the operation status of the world toy industry
Section 1 General Overview of the World Toy Industry
Section 2 Analysis of the World's Toy Companies and Major Brands
Section 3 Analysis of the Development Trend of the World Toy Industry
The second part is the analysis of the development of the toy industry in China
Chapter 2 Analysis of the operating environment of China's toy industry from 2019 to 2023
Section 1 Policy Analysis of China's Toy Industry from 2019 to 2023
Section 2 Analysis of China's Macroeconomic Environment from 2019 to 2023
First, the international economic situation is grim and complex
Second, the domestic economic development situation
3. The economic development situation of the mainland in 2023
4. Analysis of the consumption status of mainland residents in 2023
Section 3 Economic Development Situation and Prospects in 2024
Section 4 Analysis of the Social Environment of China's Toy Industry from 2019 to 2023
Chapter 3 Analysis of the operation situation of China's toy industry from 2019 to 2023
Section 1 Overview of the development of China's toy industry from 2019 to 2023
Section 2 Analysis of fashion trends in the toy industry in 2023
Section 3 Statistical Analysis and Countermeasures for Toys and Children's Product Recalls
Section 4 Brand Analysis of China's Toy Industry from 2019 to 2023
Chapter 4 Analysis of the operation dynamics of China's toy market from 2019 to 2023
Section 1 The development of China's toy market from 2019 to 2023
Section 2 Analysis of China's Children's Toys Market in 2023
First, the development of the mainland children's toy market
Second, the analysis of the market potential of children's toys
3. Analysis of the quality of children's toys in mainland China
Fourth, the analysis of the market strategy of children's toys in mainland China
Section 3 Analysis of China's Adult Toys Market from 2019 to 2023
1. Analysis of business opportunities in the mainland adult toy market
2. Definition of adult toys and consumer groups
Third, the current situation and problems of the adult toy market
Fourth, the prospect of the adult toy market and the problems that should be paid attention to
Section 4 Analysis of China's Elderly Toy Market from 2019 to 2023
1. Analysis of the mainland elderly toy market
2. Analysis of the potential of the mainland elderly toys market
3. Analysis of measures to develop the elderly toy market
Chapter 5 Monitoring and analysis of the main data of China's toy manufacturing industry
Section 1 Analysis of the scale of China's toy manufacturing industry from 2019 to 2023
First, the growth trend of the output value of toy enterprises above designated size
2. Trends in the number of employees in enterprises above designated size in China's toy manufacturing industry
3. The trend of the number of enterprises above designated size in China's toy manufacturing industry
Fourth, the distribution of the number of different types of enterprises in China's toy manufacturing industry
5. The trend of asset scale of enterprises above designated size in China's toy manufacturing industry
6. The growth trend of the number of loss-making enterprises in China's toy manufacturing industry
Section 2 Main data of the toy industry manufacturing industry in all regions of the country in 2023
Chapter 6 Monitoring and analysis of import and export data of China's toy industry from 2019 to 2023
Section 1 Analysis of import data of China's toy industry from 2019 to 2023
1. Analysis of import quantity
Second, the import amount analysis
Section 2 Analysis of export data of China's toy industry from 2019 to 2023
First, the export quantity analysis
Second, the export value analysis
Section 3 Analysis of the average unit price of imports and exports in China's toy industry from 2019 to 2023
Section 4 Analysis of import and export countries and regions of China's toy industry from 2019 to 2023
1. Analysis of importing countries and regions
2. Analysis of export countries and regions
Chapter 7 Analysis of the operation situation of sub-sectors of China's toy industry
Section 1 Plush (plush toys).
First, the introduction of plush toys
Second, the development dilemma and countermeasures of the mainland plush toy market
3. Survey and analysis of the mainland plush toy market
Fourth, the analysis of the potential of the mainland plush toy market
Section 2 Wooden toys
First, the introduction of wooden toys
Second, the development of wooden toys in mainland China
3. Analysis of the reasons for the popularity of wooden toys in the market
Section 3 Plastic Toys
1. Analysis of the market potential of plastic toys in mainland China
Second, the analysis of the export situation of the mainland plastic toys industry
3. Analysis of countermeasures for the development of plastic toys in mainland China
Section 4 Electronic Toys
1. Introduction to electronic toys
2. Analysis of the Chinese electronic toy market
Third, the development of electric plush toys
Section 5 Educational Toys
Chapter 8 Analysis of Marketing Strategies of China's Toy Industry
Section 1 Marketing Models and Characteristics of China's Toy Industry
1. The main marketing model of China's toy industry
Second, the development of toy marketing channels
3. Research on the marketing of holiday toys
Section 2 Marketing Status and Trends of China's Toy Market
1. Analysis of the network marketing environment
Second, the choice of marketing strategy
Section 3 Case Study of Successful Marketing in Toy Market
1. Analysis of the successful marketing model of American cabbage dolls
2. Case study of "American Girl" marketing
3. "Barbie" marketing strategy
The third part is the analysis of the competitive landscape of the toy industry
Chapter 9 Analysis of the Market Competition Pattern of China's Toy Industry
Section 1 Analysis of the Competition Status of China's Toy Industry
Section 2 Analysis of the main data of China's toy industry
First, the basic economic data of the toy manufacturing industry
2. Comparison between toy manufacturing industry and related industries
Third, the status of the toy manufacturing industry has changed
Section 3 Analysis of Competitive Strategies in China's Toy Industry
First, the main problems faced by mainland toy export enterprises
Second, the development strategy of mainland toy export enterprises
Section 4 Design focus on enhancing the competitiveness of toy enterprises
1. Value inheritance in traditional toy design
Second, several key points of children's toy design
3. Analysis of the design characteristics of infant toys
Chapter 10 Analysis of the Competitiveness of Key Enterprises in China's Toy Industry
Section 1 Alpha Entertainment Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Section 2 Jiangxi Mubang Hi-Tech Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Section 3 Guangdong Jiaqi Science and Technology Education Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Section 4 Rastar Interactive Entertainment Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Section 5 Guangdong Gaole Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Section 6 Goodbaby Children's Products Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Section 7 Wondershare (Fogang) Toys Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Section 8 Hangzhou Qianhong Industrial Group Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Section 9 Junda (Fogang) Toys Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Section 10 Guangdong Meijiaxin Innovation Technology Co., Ltd
First, the basic situation of enterprise development
Second, the main products of the enterprise analysis
3. Analysis of business conditions
Fourth, the layout of the enterprise sales network
Fifth, the analysis of enterprise development strategy
Part 4 Development Prospects and Investment Analysis of Toy Industry
Chapter 11 2024-2030 China Toy Industry Development Prospect Forecast Analysis
Section 1 Analysis of the development prospects of China's toy industry from 2024 to 2030
Section 2 2024-2030 Market Supply Forecast of China's Toy Industry
Section 3 2024-2030 Market Demand Forecast of China's Toy Industry
Chapter 12 Investment Opportunities and Risk Analysis of China's Toy Industry from 2024 to 2030
Section 1 Analysis of the Investment Environment of China's Toy Industry from 2024 to 2030
Section 2 Analysis of Investment Opportunities in China's Toy Industry from 2024 to 2030
Section 3 Analysis of Enterprise Investment Strategies
Table of Contents: Sections
Figure 1: Toy Product Classification Table
Figure 2: Global toy market size trend from 2014 to 2023
Figure 3: Revenue and brand introduction of key global toy companies in 2022
Exhibit 4: Global Toy Market Size Forecast 2024-2030
Chart 5: Import and export tax rates for the toy industry
Figure 6: Industry Policies and Regulations
Exhibit 7: Current standards for the relevant parts of the toy industry
Exhibit 8: Major industrial policies of the industry
Figure 9: Policies related to the toy industry in some provinces and cities
Figure 10: Total global GDP from 2013 to 2022
Figure 11: China's GDP development and operation from 2016 to 2023
Chart 12: China's investment in fixed assets (excluding rural households) from 2016 to 2023
Figure 13: Year-on-year growth rate of China's industrial enterprises above designated size from 2022 to 2023
Figure 14: China's total retail sales of consumer goods from 2016 to 2023
Figure 15: China's total imports and exports of goods from 2016 to 2023
Figure 16: Per capita disposable income of Chinese residents, 2011-2023
Chart 17: Income and Consumption Expenditure of Urban and Rural Residents in China, 2008-2023
Figure 18: Proportion of per capita consumption expenditure in 2023
Figure 19: Per Capita Consumption Expenditure in 2023 Unit: RMB
Figure 20: China's population aged 0-14, 2018-2023
Figure 21: Number of Chinese population from 2014 to 2023
Figure 22: Gender size of Chinese population from 2012 to 2023
Figure 23: Schematic diagram of the toy industry chain
Figure 24: Statistics of the output and output value of the toy industry in mainland China from 2014 to 2023
Exhibit 25: Comparison of toy business revenue of major listed companies in the mainland toy industry from 2021 to 2022
Figure 26: Statistics of the import and export value of toys in mainland China from 2010 to 2023
Figure 27: Statistical chart of the supply and demand balance of toys in mainland China from 2014 to 2023
Figure 28: Statistical chart of the size of the toy market in China from 2014 to 2023
Figure 29: 2013-2023 Continental Toy Category Market Size Statistics
Figure 30: 2014-2023 China Children's Toys Market Size Trend
Exhibit 31: List of non-conforming toy companies announced by the State Administration for Market Regulation in 2023
Exhibit 32: Adult Toys by Category
Exhibit 33: Mainland adult toy market size 2012-2023
Figure 34: Analysis of the output value of enterprises above designated size in China's toy manufacturing industry from 2015 to 2023
Figure 35: Analysis of employees of enterprises above designated size in China's toy manufacturing industry from 2015 to 2023
Figure 36: Analysis of the number of enterprises above designated size in China's toy manufacturing industry from 2015 to 2023
Exhibit 37: Analysis of the number structure of different types of enterprises in China's toy manufacturing industry in 2023
Exhibit 38: Analysis of the asset scale of enterprises above designated size in China's toy manufacturing industry from 2015 to 2023
Exhibit 39: Analysis of the number of loss-making companies in China's toy manufacturing industry from 2015 to 2023
Exhibit 40: Major operating data of China's toy manufacturing industry by region in 2023
Exhibit 41: Analysis of the number of toys imported by the mainland from 2014 to 2023
Exhibit 42: Analysis of China's toy import value from 2014 to 2023
Exhibit 43: Analysis of China's toy export volume from 2014 to 2023
Exhibit 44: Analysis of China's toy export value from 2014 to 2023
Figure 45: Analysis of the average import and export prices of toys in China from 2014 to 2023
Exhibit 46: Major import markets for toys in mainland China in 2023
Exhibit 47: Analysis of major toy export markets in mainland China in 2023
Figure 48: 2013-2023 China's plush toy market size trend
Figure 49: Market size and growth rate of China's wooden toy industry from 2013 to 2023
Figure 50: China's plastic toy market size from 2013 to 2023
See text for more charts......
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