Zhiyan Consulting - China Toy Industry Market Research and Development Prospect Forecast Report

In order to facilitate industry professionals or investors to further understand the current situation and prospects of the toy industry, Zhiyan Consulting has launched the "2024-2030 China Toy Industry Market Panorama Survey and Investment Potential Research Report" (hereinafter referred to as the "Report"). The report makes a comprehensive combing and in-depth analysis of China's toy market, which is the presentation of years of continuous tracking, field visits, research and analysis results of Zhiyan Consulting.

In order to ensure the accuracy of the data in the toy industry and the reference value of the content, the Zhiyan consulting research team carried out data collection through multiple channels such as annual reports of listed companies, manufacturer surveys, dealer discussions, and expert verification, and conducted multi-dimensional analysis of the data, so as to deeply analyze all areas of the industry, so that practitioners can comprehensively understand the development trend of the toy industry in 2023 from multiple dimensions and aspects, as well as the hot spots of innovation frontiers, and then empower toy practitioners to seize the transformation track.

Toys generally refer to objects that can be used to play, these objects can be natural objects, such as sand, stone, mud, branches and other non-artificial things, can also be made of plastic, metal, wood and other materials. The toy industry refers to the collection of all supporting enterprises with toy products as the business object, including toy brand operation, toy R&D and design, toy manufacturing, toy logistics and transportation, toy retail and other sub-industries. There are many types of toys, which can be divided into plastic toys, plush toys, cloth toys, wooden toys, metal toys, paper toys, etc. According to the main functions, it can be divided into educational toys, motorized toys, electric toys, electronic toys, smart toys, etc.; According to the relationship with anime, it can be divided into anime toys and non-anime toys.

The toy manufacturing industry in mainland China started in the early 60s of the 20th century, and the low domestic labor force attracted global toy companies to build factories in China, which led to the development of China's toy industry. With the rapid development of electronic technology, electronic entertainment equipment has become the mainstream product of the toy industry, and domestic traditional toy manufacturers have begun to transform the production of electronic toys, smart toys and other high-tech products. Nowadays, the domestic toy industry has ushered in the stage of innovation and development, and all kinds of trendy toy companies represented by Bubble Mart have invested in the production of blind boxes, and blind boxes have entered the popular field of vision and become a new driving force for the growth of the toy market. According to the data, the output value of the mainland toy industry in 2023 will be 461.121 billion yuan, a year-on-year decrease of 5.1%; the sales scale was 440.884 billion yuan, a year-on-year decrease of 5%; The market size was 159.848 billion yuan, a year-on-year increase of 2.7%.

The industrial cluster of China's toy industry has developed significantly. China's toy production and export bases are concentrated in Guangdong, Jiangsu, Zhejiang, Shandong, Shanghai and Fujian, which are coastal areas with earlier reform and opening up and developed economies. From the perspective of enterprise structure, there are a large number of toy manufacturers in China, but the R&D and design level and brand awareness of Chinese toy manufacturers are not high, the scale of enterprises is small, the distribution is scattered, and the degree of industry concentration is low. According to the proportion of the sales revenue of toys/toy derivatives of major listed companies in China's toy industry, the market share of listed toy companies such as Aofei Entertainment, Xinghui Entertainment, Gaole Co., Ltd., and Shifeng Culture is relatively low.

As scientific and technological innovation continues to break through the boundaries of toys, especially with the advent of the intelligent era, the rise of video games has had an impact on the traditional toy industry, and smart toys have come into being and become the research and development direction of new products. At the same time, domestic toy companies are actively increasing the construction of domestic sales channels, and focusing on brand building and innovation, so as to improve product pricing power and market competitiveness. Toy companies with their own brands are increasingly prominent in the market due to their higher added value and innovation capabilities.

The "2024-2030 China Toy Industry Market Panorama Survey and Investment Potential Research Report" is an important achievement of Zhiyan Consulting, a powerful embodiment of Zhiyan Consulting's leading industry reform, affection for the industry, and fulfilling its mission, and an indispensable tool for practitioners in the toy field to take the pulse of the industry. Zhiyan Consulting has formed a complete and three-dimensional think tank system, serving the government, enterprises, financial institutions, etc., for many years, providing science and technology, consulting, education, ecology, capital and other services.

Data Description:

1: The core data of this report is updated to December 2023, mainly in Chinese mainland, with a small amount of global and related regional data; The forecast period covers 2024-2030, and the data covers the output of toy products, industry output value, sales revenue, market size, etc.

2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.

3: The core data of the report is based on the company's strict data collection, screening, processing, analysis system and independent calculation model to ensure the accuracy and reliability of statistical data.

4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.

Report Table of Contents Framework:

Part 1 Analysis of the development of the world toy industry

Chapter 1 Analysis of the operation status of the world toy industry

Section 1 General Overview of the World Toy Industry

Section 2 Analysis of the World's Toy Companies and Major Brands

Section 3 Analysis of the Development Trend of the World Toy Industry

The second part is the analysis of the development of the toy industry in China

Chapter 2 Analysis of the operating environment of China's toy industry from 2019 to 2023

Section 1 Policy Analysis of China's Toy Industry from 2019 to 2023

Section 2 Analysis of China's Macroeconomic Environment from 2019 to 2023

First, the international economic situation is grim and complex

Second, the domestic economic development situation

3. The economic development situation of the mainland in 2023

4. Analysis of the consumption status of mainland residents in 2023

Section 3 Economic Development Situation and Prospects in 2024

Section 4 Analysis of the Social Environment of China's Toy Industry from 2019 to 2023

Chapter 3 Analysis of the operation situation of China's toy industry from 2019 to 2023

Section 1 Overview of the development of China's toy industry from 2019 to 2023

Section 2 Analysis of fashion trends in the toy industry in 2023

Section 3 Statistical Analysis and Countermeasures for Toys and Children's Product Recalls

Section 4 Brand Analysis of China's Toy Industry from 2019 to 2023

Chapter 4 Analysis of the operation dynamics of China's toy market from 2019 to 2023

Section 1 The development of China's toy market from 2019 to 2023

Section 2 Analysis of China's Children's Toys Market in 2023

First, the development of the mainland children's toy market

Second, the analysis of the market potential of children's toys

3. Analysis of the quality of children's toys in mainland China

Fourth, the analysis of the market strategy of children's toys in mainland China

Section 3 Analysis of China's Adult Toys Market from 2019 to 2023

1. Analysis of business opportunities in the mainland adult toy market

2. Definition of adult toys and consumer groups

Third, the current situation and problems of the adult toy market

Fourth, the prospect of the adult toy market and the problems that should be paid attention to

Section 4 Analysis of China's Elderly Toy Market from 2019 to 2023

1. Analysis of the mainland elderly toy market

2. Analysis of the potential of the mainland elderly toys market

3. Analysis of measures to develop the elderly toy market

Chapter 5 Monitoring and analysis of the main data of China's toy manufacturing industry

Section 1 Analysis of the scale of China's toy manufacturing industry from 2019 to 2023

First, the growth trend of the output value of toy enterprises above designated size

2. Trends in the number of employees in enterprises above designated size in China's toy manufacturing industry

3. The trend of the number of enterprises above designated size in China's toy manufacturing industry

Fourth, the distribution of the number of different types of enterprises in China's toy manufacturing industry

5. The trend of asset scale of enterprises above designated size in China's toy manufacturing industry

6. The growth trend of the number of loss-making enterprises in China's toy manufacturing industry

Section 2 Main data of the toy industry manufacturing industry in all regions of the country in 2023

Chapter 6 Monitoring and analysis of import and export data of China's toy industry from 2019 to 2023

Section 1 Analysis of import data of China's toy industry from 2019 to 2023

1. Analysis of import quantity

Second, the import amount analysis

Section 2 Analysis of export data of China's toy industry from 2019 to 2023

First, the export quantity analysis

Second, the export value analysis

Section 3 Analysis of the average unit price of imports and exports in China's toy industry from 2019 to 2023

Section 4 Analysis of import and export countries and regions of China's toy industry from 2019 to 2023

1. Analysis of importing countries and regions

2. Analysis of export countries and regions

Chapter 7 Analysis of the operation situation of sub-sectors of China's toy industry

Section 1 Plush (plush toys).

First, the introduction of plush toys

Second, the development dilemma and countermeasures of the mainland plush toy market

3. Survey and analysis of the mainland plush toy market

Fourth, the analysis of the potential of the mainland plush toy market

Section 2 Wooden toys

First, the introduction of wooden toys

Second, the development of wooden toys in mainland China

3. Analysis of the reasons for the popularity of wooden toys in the market

Section 3 Plastic Toys

1. Analysis of the market potential of plastic toys in mainland China

Second, the analysis of the export situation of the mainland plastic toys industry

3. Analysis of countermeasures for the development of plastic toys in mainland China

Section 4 Electronic Toys

1. Introduction to electronic toys

2. Analysis of the Chinese electronic toy market

Third, the development of electric plush toys

Section 5 Educational Toys

Chapter 8 Analysis of Marketing Strategies of China's Toy Industry

Section 1 Marketing Models and Characteristics of China's Toy Industry

1. The main marketing model of China's toy industry

Second, the development of toy marketing channels

3. Research on the marketing of holiday toys

Section 2 Marketing Status and Trends of China's Toy Market

1. Analysis of the network marketing environment

Second, the choice of marketing strategy

Section 3 Case Study of Successful Marketing in Toy Market

1. Analysis of the successful marketing model of American cabbage dolls

2. Case study of "American Girl" marketing

3. "Barbie" marketing strategy

The third part is the analysis of the competitive landscape of the toy industry

Chapter 9 Analysis of the Market Competition Pattern of China's Toy Industry

Section 1 Analysis of the Competition Status of China's Toy Industry

Section 2 Analysis of the main data of China's toy industry

First, the basic economic data of the toy manufacturing industry

2. Comparison between toy manufacturing industry and related industries

Third, the status of the toy manufacturing industry has changed

Section 3 Analysis of Competitive Strategies in China's Toy Industry

First, the main problems faced by mainland toy export enterprises

Second, the development strategy of mainland toy export enterprises

Section 4 Design focus on enhancing the competitiveness of toy enterprises

1. Value inheritance in traditional toy design

Second, several key points of children's toy design

3. Analysis of the design characteristics of infant toys

Chapter 10 Analysis of the Competitiveness of Key Enterprises in China's Toy Industry

Section 1 Alpha Entertainment Co., Ltd

First, the basic situation of enterprise development

Second, the main products of the enterprise analysis