Text | Carry the pot to punch
On April 26, GAC Trumpchi officially released the brand name of the new hybrid technology under the electrification strategy - Julang Hybrid, promoting the landing of HEV and PHEV hybrid technology, which is based on two principles, one is the double carbon background, and the other is to focus on customer experience.
It can solve the hybrid of customer experience
is good hybrid
On Earth Day on 22 April, the slogans of environmental protection, energy conservation and emission reduction have taken turns, and this year's theme is "Investing together to protect the planet". The so-called "investment to protect the earth" is not so much to invest in the defense of mankind, whether it is a drought, a flood, a volcano or a glacial century, the earth will live well, but human beings may not be able to hold on. Humanity will be destroyed before the earth is destroyed, and the science fiction community has reached a consensus.
Why do we say that this period of environmental protection is because the greatest significance of energy conservation and environmental protection, as far as I am concerned about the "exquisite egoist", is not only to make human beings live longer, but also to make human beings live a little more comfortably, which is precisely the meaning of hybridization.
Toyota has been sold in the global market for many years, and the dual-engine model landed in China relatively early, but the real stepping stone for Chinese consumers to accept hybridization still depends on Honda's i-MMD.
Toyota's THS is mainly shun, while Honda's i-MMD structure is simple, the motor horsepower is large, the comprehensive output torque is stronger, and the acceptance of the young consumer group in China is higher, there is a data that I have done public relations statistics that year, and the Accord is the first hybrid model to break through 2,000 vehicles that year.
The slogan is loud and the heart is very honest.
On the one hand, it is true that we must stand on the great righteousness of the future of mankind and be proud of the world; on the other hand, life is short, and it is timely to be happy, and children and grandchildren have their own children and grandchildren.
Toyota's THS technical strength should not be underestimated, after the consumer market's understanding of hybridization is opened, its low fuel consumption, smoother, quieter high-end quality characteristics have also quickly gained the home market.
Ultimately, the reason for consumers to buy, but also to be able to fall into real life, everyone likes more real things, hybrid has always been the high-end product line of the product matrix, selling more expensive, always have to look more real practical benefits.
The mindset of a few years ago was that more advanced power technology was definitely more powerful.
Now with the cultivation of the market and the improvement of cognition, the technology leadership has a broader understanding, performance, fuel consumption, smoothness, etc. can be understood as more advanced.
Then a wave of oil prices soared, and the HEV model won the hemp.
The city limits the license, and it is necessary to solve the short board of the EV model in the medium and long-distance travel, and the PHEV model has also won the hemp.
Therefore, the two routes of julang hybrid are worth playing.
One is to digest and absorb Toyota THS hybrid technology, Toyota to THS is equipped with a self-priming engine, Trumpchi directly replaced by GAC 2.0TM engine, fuel consumption is definitely slightly higher than the pure-blooded Toyota twin engine, but people zero hundred acceleration fierce ah, the second generation of GS8 dual engine series can dry to 6.9s, but also sent it to the 200,000 level Chinese hybrid SUV sales champion position.
One is a forward self-developed GMC dual motor series parallel hybrid system, covering oil-electric hybrid, plug-in hybrid, extender hybrid, and even hydrogen power system, the main quality, fuel consumption, power, quiet, smooth, and the strategy conference launched on the same day of trumpchi shadow cool equipped with 2.0ATK efficient Atkinson engine + GMC 2.0 second-generation electromechanical coupling system, with endless ductility, the future will be able to play HEV, can also play PHEV, with endless scalability.
Double-route of ju-wave hybrid
Make money from the future
Hybrid technology is the buffer belt for the transformation of the world's automotive industry has become a consensus.
In the past, the policy said that the hybrid is a transition, no one dares to all in, in case it is like teaching aids, real estate directly to optimize it, then the investment is not a drift, only BYD dares to harden the scalp, the early investment is too big to hold back, in case it is "optimized" a big deal to continue to sell batteries.
Now, the official guidance document has been introduced (the updated version of the "Energy-saving and New Energy Vehicle Technology Roadmap 2.0" has really justified the name of hybrid technology), the official policy endorsement, the probability of 10 years unchanged, EV technology limited to the battery short-term breakthrough, the need to take into account the market for long-distance travel is everywhere the opportunity of hybrid technology, can not let ev in the guise of solving technical problems after 10 years, the money is all earned, leave the problem to consumers, EV make money, do not step on fuel, HEV and PHEV, ah, Everyone performs their duties and earns their own basic money.
GAC Trumpchi's julang hybrid double route, both looking at the feet and looking at the future.
The second-generation Trumpchi GS8 has provided quite good benefits for GAC Trumpchi.
Trumpchi GS sales reached 4119 vehicles in August, and the cumulative quarterly sales exceeded 10,000, which is placed in the sales of independent brand SUVs, which seems not high, but it is of great significance.
Other independent brands can buy monthly sales of more than 10,000 results, is in the price range of 10-15 million, and the official guidance price of Trumpchi GS8 reached 18.68-24.68 million, the starting price of the dual engine series is 228,800 yuan, on the whole, the choice of more than 200,000 models of Trumpchi GS8 occupies a larger proportion, consumers for this flagship SUV power quality, space, sense of science and technology have considerable acceptance.
The face won, the high price range models sold considerably, and the lizi also won, and the price ceiling of 200,000 yuan, which was easily broken by GAC Trumpchi.
The average price of the product is rising, and the style of the brand is standing, which is promising.
Trumpchi Shadow Cool has not yet been listed, but it is not only to make money now, but also to make money in the future.
Yingku not only has a 2.0ATK high-efficiency Atkinson engine + GMC 2.0 second-generation electromechanical coupling system, but also a Julang power 1.5TGDI engine, and a Julang power 2.0TGDI engine, and there are also models in the low-end route to grab the market.
Hey, this seems to be the ladder distribution of Toyota 2.0L self-priming car + 2.5L self-priming car + 2.5L dual-engine car, that is to say, Trumpchi Yingku is basically the Chinese turbine version of Toyota's product matrix thinking, low price to take discounts, high price to take quality, marketing first.
Wait until the official listing, and then give a good price, of course, now it is estimated that this car should be a strong competitor in the range of 150,000-200,000 sales, low-medium and high-power versions, with brand recognition, sales worry-free.
Moreover, the data I found is that 52% of Camry consumers choose Camry's high power level, that is, 2.5L+HEV models, which is too tempting for independent brands that have been trying to break through the price ceiling.
After market cultivation, consumers have accepted the price dimension of hybrid vehicles higher than pure fuel vehicles, and are willing to pay for the technology and experience premium, coupled with the increasing dependence on independent brands, such a time threshold is also too suitable for the marketing and sale of Yingku this car.
Although Trumpchi Yingku has just determined the name of Chinese, people look not only at the present, but also focus on the future market.
With this GMC dual motor series parallel hybrid system, this is a hybrid system that can be on THE PHEV, which is exactly the feasible route that BYD has proved.
BYD's plug-in and mixed vehicles sold 273,000 units in 2021, a year-on-year surge of 467.62%, which is also the basis for BYD to officially stop production of fuel vehicles. Geely will thunder god power Hi · X to fully embrace the hybrid market, Great Wall Motor Lemon Platform and Tank Platform's full range of models, may be available IN HEV or PHEV versions.
The layout of independent brands in the field of hybrid is fully accelerating, the PHEV market has ushered in a wave of small-scale blowouts in 2021, and the dividends have been almost all pocketed by BYD, after the entry of independent brands, there will be more fierce competition than that, and GAC Trumpchi is also ready.
Trumpchi Shadow Cool has only launched the fuel version and HEV version at present, but as long as the product is unveiled, it can launch a PHEV model at any time according to the market situation to enjoy this delicious cake.
GAC Trumpchi's thinking is very clear, it does not have to become a market open up warrior, but once the certainty of the market appears, it can use technical reserves to quickly spread the product, post-attack, how to say, called based on the present, focusing on the future.
The age of expansion has arrived
The new era of great navigation is coming, 2022 is destined to be a year not simple, last year strangled the trouser belt, this year's market is not good is crazy loosening, let the economy stabilize, so that EV, fuel and hybrid can make money.
In the first quarter, Guangzhou's GPD reached 675.184 billion yuan, the actual growth rate of 4%, of which the output value of automobiles in key industries increased by 16% year-on-year, and the output of new energy vehicles doubled, achieving an increase of 1.4 times in output value and output year-on-year.
This is the golden age of the automobile industry, Shanghai and northeast because of the black swan event is destined to experience a decline in the second quarter, but the market not only did not stop growing, consumption, export and investment these troika will also spawn greater demand, is bound to have stronger policies to support consumption, is a good time to seize the vacant market share. GAC Trumpchi not only wants to use the outlet, but also plans to launch more hybrid vehicles, and in 2025 to achieve the hybridization of all models, in 2030 to achieve hybrid sales accounted for more than 60%.
If the degree of completion can be carried out as planned, not only can the transformation of technology be completed, but also the average price of the product can be increased by the way.
This is the first year of the hybrid that belongs to GAC Trumpchi, and it is also the golden development period, equipped with the second-generation Trumpchi GS8 based on the Toyota THS system development of the Julang power hybrid system has become a hit, next, look at trumpchi shadow cool.