Recently, Denza officially announced that its first high-end MPV was named D9. The impression of this brand may still stay in Daimler,But now it has officially debuted as a pure electric brand under BYD. This is also their second model.
But for BYD, it is not the first time to sell MPV.
As early as 2010, BYD launched its first MPV BYD M6. Bill Gates, Buffett and Charlie Munger were even invited to join in on the platform for the station.
Such a grand big guy to help, more than ten years later, there is still no one to match.
Under the clear concept of market segmentation that year, this first MPV positioned as "the government and business sanqi noble car" is more like a child who wants everything, but also carries BYD's careful wish to enter the high-end market.
At that time, there were not many independent brand competitors, there were Jinbei, Haima, Chery, and everyone hummed and struggled to move forward. But in front of Lu Zun in that era, it was still only the existence of three or two big cats and small cats.
Also in that year, in Hong Kong, adjacent to Shenzhen, Alpha has become the royal "nanny car" of Hong Kong and Taiwan stars, "and since then it has dominated the MPV high-end market for two decades.
At that time, GAC Toyota even once wanted to start the process of alpha localization to reverse the crisis of declining sales, and today's Guangfeng should be thankful that this move did not fall after all.
People also seem to have changed the perception of MPV as a van overnight. Like bmw Mercedes, it is upscale, it is desired, and it is exclusive to those who are particularly low-key rich people.
PK in the long-cherished wish of independent brands
Time back to 2022, the MPV market segmentation is becoming more and more perfect, and the long-cherished wish of independent brands to impact the high-end market has never changed. From Lantu Dreamer to Trumpchi M8 to the newly launched Denza D9, everyone's ideas are clear and their actions are very direct.
Then what we want to compare this time is naturally more violent. Today to bring you is the [PK in the long-cherished wish of independent brands] Denza D9 compared to Lexus LM300.
The truth represents only personal opinions
Admittedly, this is still an unfair duel, but we also see a lot of information behind it.
From the perspective of shape, the overall is basically the same, and the square is square. Even if you install the Alpha logo on the D9, it doesn't seem to be a violation. The same is true for dreamers.
The 19-inch wheel is very suitable for such a large size MPV, and there is no bad problem that the joint venture brand must choose a high match. Superior to the LM300 in body size means more interior space. Since there is not much information available about denza D9 at present, it is from the perspective of comfort configuration.
Double sunroofs come standard
Double-sided electric sliding doors are standard
Four-door double-layer silent glass is standard
High-end brand tires come standard
From the configuration, it has reached the level of high-end MPV. In terms of power, the plug-in hybrid version and pure electric version are all using BYD technology, the pure electric version is equipped with BYD blade battery, and the mileage is up to 800 kilometers; the plug-and-mix version can be empowered by DM-i, and the comprehensive endurance can exceed 1000 kilometers.
From the appearance, configuration, power of the three aspects, Denza D9 has reached the high-end level. Compared with the configuration of the Rael method, there is no shortcoming. But do you always feel that there are shortcomings?
If the Denza D9 is defined as a high-end home MPV, I hope it can convey the product highlights of large space, safe and strong, and children's collision avoidance design. For them, the most important thing at the same time of security is actually the price.
From the perspective of putting yourself in the identity of a business worker, the design of the shape, the fit of the office scene, and the overall comfort are the primary needs of a commercial MPV. For them, comfort and the most important thing is the brand.
The idea of Denza D9 entering the mid-to-high-end market is clear to everyone and can be seen realistically. But I always feel that the positioning of the "government and business three-habitat noble car" more than a decade ago tells us. More segmented market positioning, in order to make people more understand what you really are?
This is a good thing that the GL8 does.