On April 27, the "2024 China Urban Renewal Innovation and Development Summit Forum" with the theme of "New Quality Force in Urban Renewal" was held in Beijing
Kang Wei / from Beijing
Since the concept of "urban renewal" was first proposed at the Central Economic Work Conference in 2019, this strategy has frequently appeared in important national policy documents and has gradually become the focus of national strategies. In 2024, the mainland will continue to accelerate urban renewal projects, planning to renovate 50,000 old communities and create a series of complete communities in 2024.
On April 27, the "2024 China Urban Renewal Innovation and Development Summit Forum" with the theme of "More Future: New Qualitative Power in Urban Renewal" was held in Beijing, and the event was jointly sponsored by China Real Estate News and China Institute of Urban and Regional Governance. During the event, a number of representatives from the business community had a high-end dialogue to discuss the new qualitative power in urban renewal.
They were Liu Shuo, Deputy General Manager of Tongxin Branch of Shoukai Co., Ltd., Ye Fei, Secretary of the Party Branch of BBMG Culture Technology Company and General Manager of BBMG Tus Incubator Company, Zhang Wanjun, Assistant General Manager of CCCC Urban Renewal Company, Li Chao, Project Leader of Beijing Urban Construction and Chengyuehui Project, and Wang Yan, Deputy General Manager of Langyuan Station, who had an in-depth discussion on their respective project experiences.
Liu Shuo: The key to doing a good job in urban renewal projects is operation
Liu Shuo, deputy general manager of Tongxin Branch
"With the support of the Changping District Government of Beijing, the first LONG Street is a commercial project designed by the Group to optimize the commercial facilities and job-housing balance in accordance with the 'Huitian Plan 2.0' (the planning of the Huilongguan and Tiantongyuan areas in Changping District, Beijing). Liu Shuo, deputy general manager of Tongxin Branch of Shoukai Co., Ltd., said that since its opening on June 30 last year, Shoukai LONG Street has won praise from merchants and consumers for its high-quality business environment and business formats.
Located in Huoying Street, Huitian District, Changping District, Beijing, Shoukai Long Street has become a commercial rookie in the area with a 650-meter-long pedestrian block and a total construction area of 154,000 square meters. In the context of urban renewal, this project upgrades the original community supporting facilities into a new living space integrating commercial, industrial and central shared gardens, demonstrating the innovative ideas of Shoukai Group in the use of existing buildings.
Summarizing the reasons for the project's success, Liu Shuo believes that the approach of questionnaires and working with the government in the early stages of the project was crucial to help them better understand market needs, and merchants and consumers recognized their operationally oriented approach.
Jin Yu Ye Fei: I hope that more social capital will participate in urban renewal
Ye Fei, Secretary of the Party Branch of Jinyu Culture Technology Company
"BBMG Intelligent Manufacturing Factory is a science and technology park project in which BBMG Group and Haidian District Government have renovated and renovated old industrial plants to create a science and technology park with 'big information and intelligent manufacturing' as the industrial direction. Ye Fei, Secretary of the Party Branch of BBMG Culture and Technology Co., Ltd., said that the park has entered its seventh year, and the follow-up BBMG Group will gather more forces in urban renewal, industrial empowerment and scientific and technological innovation, and carry out more work around the construction of Beijing's "four centers".
Jinyu Intelligent Manufacturing Factory is located at No. 27, Building Materials City Middle Road, Haidian District, Beijing, covering an area of 20 hectares and a construction area of 120,000 square meters. As the first existing industrial plant upgrading project of BBMG Group in the Xisanqi area, BBMG Intelligent Manufacturing Factory aims at the target positioning of an innovative science and technology park, builds a new park form with high-quality space transformation, and reshapes the new industrial form with the introduction of high-tech projects, creating a "BBMG model" that organically connects urban renewal and industrial upgrading, and was awarded the first Beijing urban renewal "best practice" project, the first batch of high-quality park projects in Beijing, providing reference and demonstration for the revival of the old industrial base in Xisanqi.
BBMG Intelligent Manufacturing Factory focuses on the operation and management of the park in seven dimensions: government, industry, learning, research, use, finance and service," Ye Fei said, adding that BBMG Group has a relatively mature industrial operation thinking in terms of rental income, service income and investment income.
In addition, Ye Fei also made suggestions on government policies and funds, first of all, Beijing issued urban renewal regulations, and in the first quarter of this year, it can be seen that the Beijing Municipal Government is doing some interpretation and legislative work step by step at the policy level, but at the operational level, it also needs to carry out more effective communication with government departments, "This will affect the investment of some owners. ”
Secondly, it is hoped that more social investors and social capital will participate in the investment of industrial funds, give full play to more advantageous resources, and jointly provide effective capital services for the development of innovative and entrepreneurial enterprises.
Zhang Wanjun: CCCC's experience in the "all-for-one" urban renewal model
Zhang Wanjun, assistant general manager of CCCC Urban Renewal Company
"As one of Beijing's six main urban areas, Shijingshan District has been taking urban renewal and industrial upgrading as its two major development strategies in recent years. Based on this development strategy of Shijingshan District, CCCG and Shijingshan District Government reached a strategic cooperation at the end of 2020, under which CCCC Urban Renewal Company will coordinate the urban renewal of the western area of Shijingshan. Zhang Wanjun, assistant general manager of CCCC Urban Renewal Company, brought CCCC's practical experience of the "all-for-one" urban renewal model at the forum.
Zhang Wanjun said that there are some characteristics and difficulties in the implementation of this model.
The so-called "global area" not only refers to the entire spatial scope, but also includes the evaluation of all elements, the planning of the whole cycle, the planning of the whole field, the inventory of all elements, and the participation of the whole society.
In addition to the initial definition of the "Five Comprehensive Concepts", in the specific implementation process, CCCC Urban Renewal Company has proposed eight implementation paths, including transportation first, supporting facilities, industry as the core, culture as the soul, people-oriented, operation as the pulse, capital empowerment, and policy support, providing a way for the concept to be implemented. In the process of implementing the "Eight Paths", they proposed the "3+6+N" implementation path, and finally presented six major formats of new business including quantity reduction and quality improvement, residential renewal, infrastructure, industrial development, commercial operation, and cultural tourism.
This model can provide a good theoretical support for market-oriented capital to coordinate area-based urban renewal. Zhang Wanjun said that the "all-for-one" urban renewal model is proposed for large-scale and large-scale area renewal, which is a major breakthrough in the traditional narrow sense of urban renewal on a single plot.
Li Chao, Beijing Urban Construction: The innovative design of urban renewal should pay more attention to the experience of residents
Li Chao, the person in charge of the Beijing Urban Construction City Joy Hui project
"After two years of careful planning, Chengyue Hui has successfully attracted more than 130 selected brands, including JD Seven Fresh Supermarket, to create a one-stop commercial space integrating food and beverage, children's entertainment, retail, leisure and lifestyle services, meeting the daily needs of surrounding residents and building a convenient 'quarter-hour living circle' for the Beiyuan area of Beijing. Li Chao, the person in charge of the Beijing Urban Construction City Yuehui project, said.
Chengyue Hui is the first self-owned shopping center in Beijing, formerly known as Yishida Plaza, which was completed and opened in 2004, and its design, structural layout, functionality and public greening have gradually failed to meet the needs of modern consumers, and are in urgent need of comprehensive upgrades.
In the process of renovation, Beijing Urban Construction City Joy Hui has mainly done three aspects of work:
1. Safety upgrade: In response to the government's call to demolish illegal buildings and eliminate hidden dangers, about 30 million yuan was invested to strengthen and transform the building structure, and an additional 11 million yuan was invested to upgrade the fire protection system, which greatly improved the safety of the project.
2. Design innovation: Pay attention to façade, interior and landscape design, and create a mature community with the promotion of community microcirculation effect as the starting point.
3. Business remodeling: Rethink the core value of community commerce, and add banks, bookstores and children's business areas to serve the community.
Li Chao also introduced the challenges encountered in the project in urban renewal, first of all, the preliminary procedures are extremely cumbersome, especially when the façade and internal structure of the project are subversively renovated, it is necessary to re-submit the regulations, the process takes a long time, and there are no regulations and normative guidance documents to adapt.
Secondly, in the process of urban renewal, how to balance the harmonious coexistence of construction activities and residents' lives is also a professional problem. For example, if our project received more than 30 complaints of nuisance in the early stage of reconstruction, project management and community communication must be considered first.
Finally, there is a difference between the original intention of the transformation and the actual use effect. For example, in order to meet the requirements of greening rate, the project innovatively designed a green parking lot, but in actual use, the green plants brought inconvenience to the parking, resulting in a decline in user satisfaction. In urban renewal projects, design innovation should more comprehensively consider the matching and experience with practical applications.
Wang Yan, Langyuan Station: The government, merchants and operators can achieve a win-win situation, and urban renewal can go further
Wang Yan, deputy general manager of Langyuan station
"Langyuan Station is located in the East Fifth Ring Road, Chaoyang District, Beijing, which was originally a textile warehouse, which can be imagined as a large-scale warehousing and logistics complex. There are more than 30 large-scale storage buildings with the same shape in the park, and due to the original railway transportation function, the old railway station is still preserved here, so it is named Langyuan Station. Wang Yan, deputy general manager of Langyuan Station, said that now, Langyuan Station, which has been in operation for 5 years, has not only become the largest project in our hands, but also an outstanding representative of the third generation iteration.
Wang Yan said that for urban renewal, we should always adhere to a concept: the project must develop in tandem with the region, weave urban functions, and only with such a goal can the project go further.
When planning the Langyuan Station, Wang Yan conducted an in-depth study of the planning direction of Chaoyang District in Beijing, especially its internationalization, cultural and greening characteristics, and strived to be in line with the "three modernizations" goal of regional development. The planning of the fourth embassy district in the Dongba area made Wang Yan see the importance of internationalization in the future.
Therefore, the primary task of positioning is to endow Langyuan Station with the function of international exchanges, while cultivating new consumption patterns. Based on these two points, I positioned it as a 24×7 international cultural consumption park, aiming to create an all-weather, international cultural consumption space, which was my firm belief at that time. Wang Yan said.
Langyuan Station covers an area of 130,000 square meters, with a construction area of 100,000 square meters. Among them, 40,000 square meters of space will be used to develop new consumption and inject vitality into the region, 40,000 square meters will be used for industrial development as a solid foundation for the park, and the remaining 20,000 square meters will be built into cultural operation space for self-sustaining operation.
In terms of industry, Langyuan Station focuses on film and television post-production, and is committed to promoting the growth of Beijing's film and television post-production industry in the country.
"We are deeply researching the possibility of combining film and television post-production with technology, and look forward to disruptive innovations in the future. To this end, we hold closed-door meetings, forums and other activities with leading companies in the film and television industry to discuss cooperation opportunities and incubate small technology enterprises to inject new vitality into the film and television post-production industry. Wang Yan said that we have also held activities that combine industry and business, such as the just-concluded Beijing International Film Festival.
"In the process, we received suggestions from film and television customers on business model innovation, which also verified the effectiveness of our operational strategy. Wang Yan said.
Wang Yan emphasized that only when the government, merchants and operators achieve a win-win situation, urban renewal can go further, "This is the operating philosophy we adhere to, and it is also the goal we continue to pursue." ”