Auto-First | Liu Tianming
As the world's first brand to fully transform from a fuel vehicle to a pure electric vehicle, smart still practices the brand intention of "exploring the best solutions for urban mobility in the future" in the electric era, and renews calls.
On April 25, Smart and the first member of the new generation of pure electric vehicle family, the new Smart Genie #1, were listed in Asia and took the lead in opening pre-sales, the two configuration models launched this time are Pro+, Premium, and their official pre-sale price range is 190,000-230,000 yuan (after subsidies for new energy vehicles and excluding paid options). The official booking channel has been officially opened, users can log on to the "smart car APP" or "smart car mini program" to make reservations, and the first batch of vehicles is expected to be delivered within the year.
Tong Xiangbei, CEO of smart brand global company, said at the press conference that with the launch of the first new mass production model, the smart brand has entered a new stage of full-speed development. In the future, smart brand will adhere to the forward-looking development strategy of "China-Europe dual-core, global layout" and continuously expand the global development margin of the enterprise. Smart has grown up, and tomorrow's journey is the sea of stars.
Implementing the forward-looking development strategy of "China-Europe Dual-Core, Global Layout", Smart has laid out two major new energy vehicle markets in the world, and has made great progress in brand building, product development and manufacturing, and sales and service networks. At the same time, Smart actively deepens its global operations and has joined hands with Proton Toyton To jointly develop the southeast Asian new energy vehicle market with great potential.
Zhang Mingxia, vice president of sales, marketing and after-sales of smart brand global companies, pointed out at the press conference that the official listing of the new smart genie #1 is just a new starting point in the development of the brand. Facing the future, Smart will continue to be user-centric, integrate unlimited inspiration into business operations, and continue to bring brand product service experiences that exceed expectations and are full of surprises.
In the face of the transformation of the automobile industry, Smart will change from a single model brand to a multi-matrix model brand, and actively build a new generation of pure electric vehicle family, and the new Smart Genie #1 is just the beginning of smart renewal.
Exteriorally, the new smart genie #1 incorporates a "sensual, sharp" design philosophy tailored to the Mercedes-Benz global design team. 11 kinds of body colors, 4 kinds of interior styles, a variety of color collocations to choose from, fully take care of the user's personality expression.
Inside the car, the front seats support 6-way electric adjustment and 4-way electric waist rest adjustment, providing a comfortable ride that fits the body. Heat pump air conditioning, dual-zone automatic constant temperature air conditioning, multi-directional adjustment, ventilation/heating seats and other configurations bring intimate protection of knowing cold and knowing heat. 1.3 square meters of oversized immersive canopy, Beats sound system, intelligent fragrance system, 10-inch HUD head-up display, mobile phone wireless charging, kick-type electric tailgate, 3.3 kilowatt reverse charging and other functional configurations, to meet the diversified needs of young user groups.
As a geek pioneer, the new Smart Genie #1 is equipped with Qualcomm Snapdragon 8155 smart cockpit chip, which uses a 7nm process, an 8-core CPU processor, and super computing power. The 12.8-inch floating central control large screen combines clear display with sensitive touch. It is equipped with the "Inspiration Planet" smart OS full-scene digital ecological vehicle system (supporting WeChat), which adopts the "Low Poly" geometric polyline design style derived from the game industry. In addition, there is a little fox on the Inspiration Planet, which is the user's elf assistant Avatar, which can quickly learn and adapt to the user's voice habits through AI artificial intelligence technology. In addition, Smart has created a series of digital ecological services with APP and car machine system as the core contact point, and users can seamlessly experience the smart digital world through exclusive smart ID.
In terms of power, the new smart genie #1 is equipped with a permanent magnet synchronous electric drive with a maximum power of 200 kilowatts, a peak torque of 343 Nm, only 6.7 seconds per hour from stationary acceleration to 100 kilometers, and 3 driving modes and 3 steering comforts to meet the driving pleasure of different consumers. The 66 kWh ternary lithium battery enables the new car to have an endurance of 560 km (CLTC China light vehicle driving conditions). In DC overcharge mode (150 kW, 380 amps), it takes less than 30 minutes to increase the power from 10% to 80%.
The new smart genie #1 is equipped with the smart Pilot intelligent driver assistance system, which is equipped with 23 high-precision perception hardware throughout the vehicle, which can realize 23 items (including L2+ level) intelligent driving assistance functions. At the same time, the new car meets the dual safety standards of China and Europe, using a cage body structure, the proportion of high-strength steel reaches 74%, and the proportion of hot formed steel in the vehicle is as high as 19%. The power battery has undergone more than 30 safety tests. At low temperatures, an advanced battery intelligent temperature management system preheats the battery to ensure that the battery is in optimal operating conditions, thereby improving charging and output efficiency.
It is worth mentioning that the new smart genie #1 is equipped with the "all-scene close friend customization function", making the vehicle a caring partner of the user, the user can diy scene and function configuration in advance through the "smart car" APP, customized smart light show function, the new smart genie #1 can be used with rhythmic light language and dynamic music.
In May last year, Smart released its trendy lifestyle brand Smartidea, making everything smart. At the press conference, Smart released the "#1头号密友计划" to automatically unlock the participation rights of the event for all "booking car owners". By participating in smart co-creation activities, close friends can obtain and accumulate "growth value". Eventually become a "#1头号密友" booking car owner, you can enjoy six surprise benefits, including smart activity pre-privilege, exclusive rights; "#1头号密友" certification badge and label; smart APP account 1000 growth value (after successful pick-up); exclusive customer service; new car priority internal test rights; trunk surprise blind box. In addition, Smart will also provide four major benefits for all car owners, including a vehicle warranty of 4 years or 150,000 kilometers; a battery warranty of 8 years or 150,000 kilometers; a 4-year one-click free national roadside assistance; and 5 years of free unlimited traffic.
In addition to pure electric products, Smart has also built a new business model, adopting a D2C direct sales agency business model with "user center, digital drive" as the core concept. At present, Smart has completed the infrastructure of the user digital ecosystem and gathered a group of like-minded partners with Smart. In 2022, nearly 150 independent sales and service outlets will be gradually rolled out, covering more than 40 domestic first-tier, new first-tier and second-tier cities, so that more users can experience Smart's unique new luxury brands, products and services at close range.