Did Citroën come back to life?
Author: Liang Zhi
Image: Network
Just when everyone is keen to talk about the rise of raw materials and the sales of new forces, the players who are on the verge of being out of the game have begun to save themselves, but contrary to the number of new forces imitating Tesla, a small number of counterattack players have chosen to "create themselves", just like Andy of "Shawshank Redemption", who chose to adapt to local conditions without any precedent to follow.
The brand I want to talk about today is Dongfeng Citroen.
Look at the March sales rankings, there is a long-lost name in the waist camp, Versailles C5 X sold 3756 units, as if the beginning of the illness eased up, this number is not as high as the heads, but compared with themselves, it is enough to use the percentage of year-on-year growth as an internal incentive PUA.
An earlier climax came last year, when the Versailles C5 X sold 4,500 units in November and 5,400 units in December, and some media released data saying that the sales of single products reached 5 times the sales of a store in Dongguan in the previous year.
This guy who once became the focus of debate between a self-media and manufacturers has now become the top card of Dongxue and even the Legal camp, as to whether the magic carpet hanging is advanced, whether the torsion beam suspension is not advanced enough, it is not important, because you can always see that the product force is flat, but you can always use the brand aura to kill the success model in the market.
It is worth noting the trajectory of Citroën's counterattack.
For example, in the first three months of this year, Citroën's real mainstay Citroën C5 AIRCROSS sold 118 units, and the cumulative sales volume in the first three months was 1297 units.
And looking for the cause of failure, we will fall into the unproven speculation and cycle circle, such as whether a torque beam can really control the fate of a car, and the combination of 1.6T + 1.8T and with 8AT gearbox, from the book data is not worse than the head players of the same level, but has a small advantage.
The last thing that comes before everyone is often the unsolvable psychological metaphysics, such as prejudice, such as stereotypes, such as herd psychology, such as people and clouds.
This is a spiritual discipline content that a product and a brand cannot solve with manpower, and it shows that if Dongxue continues to follow the product path portrayed in the market - such as a large 5-seat SUV and a large 7-seat SUV, it will probably repeat the previous fate.
Just as we compare Wei Xiaoli and Tesla from the rational dimensions of product specifications, parameters, endurance, etc., how to add up to it is not as good as Tesla's sales, you still have to accept the cruel reality of the huge sales disparity.
The reason is that most people are replicators, you are not the first person to eat crabs, until the people have tasted it, you consciously and intelligently follow up and eat a bite, that favorability has long been deprived.
There are too many such examples, such as the fact that hatchbacks have long since become almost market outcasts, and hatchback pioneers such as golf and fit can still maintain decent sales.
Therefore, Citroen did not choose to put a tendon on the SUV this time, especially did not choose to routinely do things on the so-called coupe SUV, which is the final thinking decision to get out of trouble.
TA chose to start again from the "loser group", there are borrowed ingredients but not completely copied, imagine if Citroen chooses to launch a Tianyi coupe version of the SUV, it will most likely become a silent failure case. In fact, most of the so-called coupe SUVs on the market are mixed with loneliness.
In this regard, mazda CX-4 may have more or less given Citroën some references, put down the so-called European second (referring to PSA) shelf, and simply made a niche, but gained the love of some non-mainstream users.
So in the C5 X body, the magic carpet suspension is no longer a problem, no 1.8T is no longer a problem, the torque beam is certainly not a problem, to some extent it gives up a part of the rear space.
The engineering thinking of car critics is only for the product itself, away from the specific background of consumer psychology and consumer demand, they will never be responsible for sales, if you are really serious about this, maybe you will really lose. Now Dongxue can catch his breath while stealing the music, and then look forward to next month's sales figures.
The sales of C5 X reflect to some extent that the SUV may not be a hard currency, in some regional markets, many people still have a complex for cars, some people still pay attention to handling, and everyone only pays attention to some attributes of the "SUV", such as road passability, so C5 X is like a science fiction film synthesized a part of the skills, it is more effective. It is worth noting that whether from a third party or an official, this car is characterized as a "car", which may surprise many people.
Because this means that it is more extensive than most cars, covering a wider range of roads and being more easily recognizable.
As for the car's coupe shape or sexy lines similar to the station wagon, it may also be a part of the factor that prys the market, and the niche impression of the French car, as well as the romance that emphasizes many years but rarely lands, is also really fermented because of the shape of the C5 X.
Functionally, this actually gives Subaru a hint that if the price of the Auror Tiger can be more grounded, it may also be able to repeat the highlight trajectory of the C5 X.
-END-
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