In the entry-level mini car market of new energy, most people's first reaction is Wuling's Hongguang MINI EV, in fact, in this market Chang'an has a veteran, the model relies on its own cost performance under the rule of Hongguang MINI EV to kill a "blood road", which is the Changan Ben E-Star model.
On April 24, Changan New Energy issued an announcement, mainly for the national version of the recent Ben Ben E-Star model, Changan said that in view of the shortage of raw materials and production capacity restrictions, Changan decided to suspend the sale of the National version of the Changan Ben E-Star from now on, which is also the second time after the end of last year that Changan has suspended the sale of the model.
Is Chang'an Ben E-Star really so hot? According to the data of the Association of Passenger Vehicles, the sales volume of the Ben E-Star in February was 5560 units, an increase of 70.7% year-on-year; from January to February this year, the cumulative sales of the Ben E-Star were 15412 units, an increase of 137.2% year-on-year, ranking sixth in the list of new energy cars. And the car has created such a good result in the case of multiple orders dragging without production, and changan benz E-Star is also the best new energy model sold by Changan.
In fact, the model has been selling well at this price. Take the Wuling Hongguang MINI EV for comparison, Changan Ben Ben E-Star National Edition minimum model price of 29,800 yuan, endurance 150km, length of 3.73 meters, five doors and five seats layout. The Hongguang MINI EV has a two-door four-seat layout, with a length of 2.92 meters, only 120 kilometers, and a higher price. It can be said that the Changan Ben E-Star car is fully crushed in terms of body size, power, endurance and the price is lower.
But Ben E-Star has always had a lack of capacity, and the travel bureau has also received a complaint from a fan. He said that he decided to set up Changan Ben E-Star in January, but now that it is the end of April, he has not even seen the shadow of the car, nor has a specific production plan, and he feels that the car is far away, which is not an isolated case.
According to the complaint statistics of third-party websites, a large number of users of Ben Ben E-Star can not get a car for a long time after booking a car, including the entry-level national version and the high-end colorful version, which shows that the current production capacity of Ben Ben E-Star is indeed more specific.
Isn't it a good thing that Changan New Energy has made such an announcement, which can not give these users who are still waiting for urgent production? As we said earlier, Chang'an also stopped receiving the national version at the end of last year, and finally consumers found that the purpose of the announcement was not to speed up production, but to increase prices.
According to China Net, after Changan New Energy announced the announcement of suspension last year, the offline 4S store responded quickly and provided multiple sets of programs to the old owners who had been decided: 1. Add money to buy a colorful version of 49,800 yuan; 2, add 5,000 yuan more service fee to deliver the original model; 3, choose to refund; 4, wait indefinitely. This matter finally caused Chang'an Torun to reach the top of the complaint list for many consecutive months, and finally it was not resolved.
With the lessons of the past, the so-called release of production capacity to accelerate the production of orders announced by Ben Ben has made people have to doubt. In fact, many consumers are not afraid to wait for more than one or two months, the most feared is that the offline store will come to the price increase or upgrade the configuration to insert the set, which may make some car owners who are reluctant to increase the price wait longer.
Of course, considering that Changan's glutinous corn is about to be listed, Changan may adjust and optimize the production capacity line of mini cars in the future, after all, Changan Ben E-Star This car is really not profitable, all rely on new energy points to make up for the loss, I hope that Changan New Energy will not "make trouble" anymore, deliver the previous arrears of orders, do not chill these believe in you, willing to wait for more than four months or even longer consumer hearts.