Brilliance Xinri i03 pricing is not competitive, the original monthly sales are not more than a thousand, after the price increase may be more difficult.
As we all know, due to the price increase of chips and batteries, almost all brands of pure electric vehicle models have participated in the price increase, and some models have increased their prices more than once. Recently, we saw the price adjustment notice of Brilliance Xinri i03, the original price of 75,800 410km version stopped production, the 318km version price from the original 66,800 to 75,800. Is it reasonable to rise?
Brilliance New Day's reputation accumulation in electric vehicles is obviously not as good as Changan New Energy, after all, it belongs to the new brand as an electric vehicle. By comparing the price and configuration information of Brilliance Xinri i03 and Changan Benben E-Star, it is found that its pricing is not in line with common sense.
Brilliance Xinri i03 2021 model 31.45kWh is currently priced at 75,800, and Changan Ben Ben E-Star 2022 colorful version ternary lithium version is currently priced at 74,800. The latter has a length of 482mm more than the former, and a wheelbase of 225mm, which can be regarded as a level difference from the size gap. And the battery capacity of the latter, the motor power are larger than the former, and other configurations such as ventilated disc brakes, tire pressure display, child seat interface, battery preheating system, 10.25-inch central control screen, LED headlights, rear door power windows, etc. The former only has more imitation leather seats than the latter, and the two configurations are keyless to start. Obviously, the value of the two should not be at a similar price.
This has not been the case with the hot-selling models. Like Corolla, Langyi, Xuanyi these models, in the case of the terminal transaction price is almost the same, their configuration is almost at the same level, because once there is an obvious "high price and low matching" phenomenon, it will obviously affect sales, mainstream car companies will be clear when pricing new cars.
Even if brilliance new day i03 does not increase in price, the price of 66,800 is difficult to win compared to competitors.