The quality and quantity of patents are an important yardstick to measure the innovation ability of an enterprise. Recently, the State Intellectual Property Office announced the list of the 23rd China Patent Award in 2022, and the two patents of Hisense Laser TV won two awards, the China Design Silver Award and the China Patent Excellence Award. The China Patent Award is the highest award in the field of intellectual property in mainland China, the only government award in China that specifically rewards inventions and creations granted patent rights, co-sponsored by the State Intellectual Property Office of China and the World Intellectual Property Organization, and recognized by the United Nations World Intellectual Property Organization (WIPO).
It is reported that the 100,000-yuan Hisense laser TV 100L9-PRO won the silver medal of the design patent. As a flagship product of home theater, Hisense Laser TV 100L9–PRO is very sophisticated in material selection, process and design. The designer will be the "heaven round place" of the traditional Chinese aesthetic concept and simple design integration, the use of the industry's first solid wood in the aluminum profile of the large-area coating process, the 0.25mm walnut and metal perfect fit, this innovative process after 6 months of research and development personnel, hundreds of experiments, and passed the rigorous environmental reliability test; Another major innovation of the 100L9-PRO is its lifting sound unit design, which is customized by Harman Kardon, with sky dome treble, built-in midrange and external bass, providing a sky dome lifting sound field to provide users with a 360° surround experience.
"Rather than being a laser TV, Hisense 100L9-PRO is more like a low-key luxury technology trend, which can be perfectly integrated with other home furnishings such as sofas and carpets in the living room." The media has commented on the Hisense Laser TV 100L9-PRO.
Laser TV comes from digital film projection technology, which is perfectly combined with TV technology to successfully enter the homes of ordinary users, so that ordinary users can enjoy the new display technology with large screen shock, true color, healthy eye protection, energy saving and environmental protection, and strong sense of presence.
Xu Zuyan, an academician of the Chinese Academy of Engineering, believes that Chinese research institutions and enterprises have spent 20 years to prove that the laser display principle is feasible, the technology is feasible, the industry is feasible, the current patent application volume is leading the world, the patent layout is comprehensive, the patent pool has been initially formed, and a relatively complete laser TV industry chain is being formed.
It is reported that Hisense has 15 years of deep cultivation in the field of laser TV, through years of investment and accumulation in laser display technology, has realized the laser TV completely independent research and development and independent production and manufacturing, the number of patents in the field of laser display is in the leading position in the industry, and holds the largest number of three-color laser light source technology patents in the industry.
The patent layout is the embodiment of the core technical strength of the enterprise, and also lays the most solid foundation for participating in market competition. It is reported that as of the first quarter of this year, Hisense Laser TV has applied for 1713 domestic and foreign patents, with a total of 708 authorized patents, continuing to lead the industry innovation.
Previously, the head brokerage Guojin Securities released a research report that the laser display path taken the lead in hisense layout has been gradually verified to be the right direction and has huge room for development. Hisense laser TV sales are expected to grow by 50% in 2022. At the same time, RUNTO forecast data shows that in 2022, the shipment of Chinese mainland laser TV will reach 450,000 units, an increase of 60.7% year-on-year. The brand effect of head brands such as Hisense will be further enhanced.