Pay attention to the hot spots in the automotive circle that I shared with you for the first time
According to the latest statistics of the Association of Automobile Associations, in March, Hongguang MINI EV won the first place in the chinese car and China's new energy double list with a retail sales score of 41980 vehicles. Since its listing, the overall sales volume of Hongguang MINI EV has exceeded 680,000 vehicles, ranking first in China's new energy market for 19 consecutive months and winning the global new energy sales championship for 5 times.
Indeed, after Wuling gained unexpected sales in the micro-electric vehicle market, many car companies are also aiming at this new track, such as QQ ice cream, black cat, good cat, zero run T03, etc., whether it is traditional manufacturers or emerging forces, are trying to get a piece of the pie.
Just on April 22, the mountain city of Chongqing, Changan Automobile officially unveiled its latest model - Changan LUMIN, as a heavy pure electric new work of Changan Group, Changan LUMIN once unveiled, or attracted the attention of many media present. It is reported that the new car is positioned in the pure electric mini car market, and provides 155km, 210km, two endurance versions of the model to choose from, the future new car will also provide a high endurance version of 301km. So the question is, can its emergence make the new energy car market usher in changes again? Below, we may wish to understand the strength of this Changan LUMIN?
The trolley is not cute, it is better to push it into the sea
The self-enclosed miniature car has always been the best endorsement of young cute culture, from the originator of the mini car, the Fiat 500, to the Smart that shuttles through the streets of Europe to the K-CAR on the streets of Japan, the "little cute" who shuttles around the world, although small in stature, is always the most beautiful boy on the street.
Indeed, since the beginning of the birth of the mini car, it has been rushing to be practical and cost-effective, so you can see that this type of model, in terms of design, has a natural minimalist aesthetic to carve. However, with the change of the times, today's mini cars have actually undergone some changes, from the initial minimalism, to the personalized design has undergone adaptive adjustments, at this point, as a pure electric mini car for the young market, Changan LUMIN not only covers the common needs of most young people, but also takes care of the personalized needs of niche segments.
However, before we understand the design of Changan LUMIN, we may wish to take a step forward, first understand the origin of the name of this Changan LUMIN, first of all, LUMIN is derived from the French "lumière", which means "light", which means confident and shining, fearless forward, leading the way with light, picking light into the heart, so that people do not chase the light, self-made light; at the same time, let LUMIN's [U] and [M], link YOU and ME, condense the power of light, young, fashionable, personality LUMIN can be split into Luxe mini, more luxurious, more advanced, meaning the essence of the creation, for each short trip, to the perfect luxury escort.
From the above official explanation, it is not difficult for us to find that Chang'an LUMIN is running towards "youthfulness, personalization, and high-end". Indeed, when the next mention of A00-class cars, most people's inherent impression of this type of model is still at the low-end, rough design, no texture level, but, as the saying goes, "Shibei three days should be treated with astonishment", and now many micro pure electric vehicles are not the original "Wuxia Amon", they have jumped to the urban youth hot fashion products, and the arrival of Changan LUMIN, but also to upgrade the "fine quality" to the "luxury" level. So how does Changan LUMIN do it?
When bump Jun first saw Changan LUMIN, he felt that this "car" abandoned the cheap feeling of micro pure electric vehicles, and also created his own style, first of all, Changan LUMIN created a rare wide-body body shape of the same level, with a height to width ratio of 0.9 to reach the quality standards of Changan sedan, while having a sense of fashion, but also creating a more comfortable driving space.
Secondly, from the perspective of the bump jun, Changan LUMIN is still exquisite, its appearance shape is rounded and cute style, the front face part adopts the iconic closed air intake grille of pure electric vehicles, and at the same time, the rounded headlight design with half squinting eyes on both sides is also very cute. Interestingly, this headlight also has a running water light effect, when the user is close to it will meet the driver, the same reason when the user leaves it will also see the guests, so that the user can deeply experience the sense of ceremony; and when charging, it also has breathing lights, I have to say that the loading of these effects can make consumers "addicted". In addition, it is worth mentioning that the central part of the front face of Changan LUMIN does not hang the Changan LOGO, but adopts a new "LUMIN" LOGO.
As for the body color, Changan LUMIN provides 7 kinds of body colors for consumers to choose from, such as fog white, moss green, lake blue, magpie gray, dew green, wheat yellow and cherry powder, which fully meets the needs of young consumers for personalization.
Changan LUMIN body side design is relatively simple, but it gives the entire body a sense of fluency, in addition, Changan LUMIN also adopts a rare hidden door handle design of the same level of models, which not only meets the current aesthetic needs, but also effectively reduces the vehicle wind resistance coefficient. What is more interesting is that when the user carries the smart car key (partially mounted) close, the hidden handle will also automatically pop out (partially equipped), and this set of operations is simply to pull the sense of ceremony directly.
In terms of body size, Changan LUMIN's length, width and height are 3270/1700/1545mm, and the wheelbase is 1980mm, although from the data point of view, this is a standard A00-class car, but in terms of space, Changan LUMIN is also given the greatest use of space. First of all, in the case of full load of 4 people, Changan LUMIN can provide 104L trunk volume, four people can also put down 20-inch luggage compartment, and in the urban car situation, The second row of Changan LUMIN seats can also support 5/5 separate reclining, so that you can expand the 580L super space, so that the performance of such a space can also make you easily store children's toys such as balance cars.
In terms of tail design, the shape of Changan LUMIN is also mainly rounded, and the tail lamp shape is still Q cute, and it echoes with the headlights.
It has to be said that from the perspective of the personality logo of the current young group's general pursuit of fashion trends, with the cooperation of elements such as suspended roofs, Q Meng headlights and hidden handle design, the overall shape of Changan LUMIN should be more fashionable and personalized, and it is also in star contrast to the "dumb cuteness" of other star models on the market.
The interior cockpit has a unique surprise
Compared with the appearance of Changan LUMIN's personalized "cute and cute", the interior of Changan LUMIN has a unique surprise, why say so? Because of the current many micro pure electric cars, the main reason for their popularity is the price advantage, still take the Hongguang MINI EV as an example, first of all, its cute appearance makes many consumers "addicted", but the fundamental reason for high sales is mainly the low price advantage, which also allows many families to buy cars without pressure, but such a low price also caused the configuration of the interior to be "perfect", after all, the addition of intelligent equipment will undoubtedly increase the cost of manufacturers.
But it should be known that at present, the network and interconnection have become a necessity for young consumers, and the increase in these equipment will undoubtedly be "plus points", in this regard, Changan Group is enough.
First of all, in terms of interior, the overall interior styling style of Changan LUMIN still continues the design style of the exterior, and the combination of a variety of materials and colors makes the visual effect of the center console more fashionable and personalized. At the same time, in terms of intelligent experience, Changan LUMIN is also directly full, equipped with such as a three-spoke multi-function steering wheel, suspension full LCD instrument, 10.25-inch full LCD HD intelligent touch screen and other intelligent configurations, of which, 10.25-inch full LCD HD intelligent touch screen built-in reversing image, mobile phone Interconnection, voice control, Bluetooth music / telephone, personalized UI selection (cool black minimalist and whispering) and other functions, the overall creation of a very good sense of science and technology, This is quite competitive among its peers.
In addition, in terms of comfort, Changan LUMIN also has its own standards, Changan LUMIN based on a deep understanding of ergonomics, the front row backrest and cushion wrapped thick, so as to be more suitable for the curve of the human body; more worth mentioning, Changan LUMIN also uses a soft material close to the skin, thus bringing a more comfortable riding experience; and the split headrest load is undoubtedly a big plus, it can not only be adjusted according to the height of different users, It also allows the neck and head to relax naturally.
The security configuration can not only not be "provincial", but also full
A miniature pure tram, although the problem of urban parking difficulties can be effectively solved, but will also usher in the safety of the question, after all, for a daily commute and pick up and drop off children of the mini car, safety is still valued by many consumers, so the configuration of the good or bad also determines whether it can make consumers moved.
In the naked eye can not see the security of the security, Changan LUMIN is also given the greatest sincerity, Changan LUMIN from the user pain points, in the creation of safety quality to give a convincing answer, its entire system of standard double airbags, this configuration alone makes Changan LUMIN in the same level of products formed a difference. Of course, in addition to the basic protection of the main and auxiliary airbags, Chang'an LUMIN is also fully armed in key parts. For example, the use of high-strength steel on the front beam assembly, the left and right doors are also equipped with 1m long anti-collision beams, at the same time, Changan LUMIN also has a 644mm front overhang design, in the event of collision can produce a larger energy absorption space, for the front row of drivers and passengers to strictly guard the safety line.
Not only that, Changan LUMIN intelligent cloud platform also uses big data AI prediction algorithms to keep abreast of the status of the car and provide multi-faceted protection for travel.
And consumers are concerned about the safety of the battery level, Changan LUMIN also gave a good answer, Changan LUMIN and the world's TOP5 brand battery suppliers, the use of lithium iron phosphate batteries, safe and reliable; in addition, Changan LUMIN also uses excellent performance of insulation materials, to eliminate the risk of battery leakage, at the same time, through double protection to ensure the safe operation of the battery system. Not only that, Changan LUMIN also uses a lightweight box to improve battery safety, and the waterproof level can reach IP68.
As for the cold tolerance and reliability, Changan LUMIN also meets the winter experimental standards of passenger cars, the battery is charged automatically, ensuring the normal operation of the low-temperature environment, the endurance is stable, and it is not afraid of the impact of the cold.
In terms of battery life, Changan LUMIN will provide a variety of endurance versions, which can meet the needs of different scenarios, and its CLTC mileage is 155km/210km, it is reported that the new car will also provide users with a high-endurance version model (301km) in the future.
Write at the end:
With the gradual improvement of consumer recognition of tram products, the trend of high-end entry models has gradually become prominent, I believe that Changan LUMIN with a wealth of intelligent configuration, as well as excellent endurance and driving texture, will raise the level of the entire market segment, the current Changan LUMIN is only the debut, booking will be officially opened in May, then, the question is, when this car is officially listed, will you buy?
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