Traditional luxury brands have been with excellent performance, excellent interior design, exquisite materials to attract users, the most typical representative is the first-line luxury brand BBA, speaking of luxury brands, most people think of the fastest BBA. In the past, independent brand fuel vehicles were mostly developed in the form of low-cost exchange, and the high-end market dominated by BBA was difficult to get involved in, but with the development of the new energy vehicle market, many high-quality self-owned brands emerged in the field of new energy.
Sales data is the most intuitive way, in the past independent brands involved less high-end market, according to retail data statistics, in March more than 300,000 domestic high-end pure electric passenger car market, independent brand Weilai with 9829 monthly sales ranked second in the list, BMW, Mercedes-Benz and Audi sales volume is not half, in the high-end electric market, it can be seen that the Chinese brands represented by Weilai have sat firmly in the head.
In terms of energy replenishment, Weilai's strategy is "rechargeable and replaceable", that is, it can be charged, it can be exchanged, and it can be interchanged between batteries of different capacities. On April 18, according to the official announcement of Weilai, Nanjing Jiangning Oushang Weilai Replacement Power Station was officially put into operation, which is the 900th replacement power station built by Weilai, as of now, Weilai's power exchange service covers 31 provincial-level administrative regions, 194 prefecture-level cities, and the housing coverage rate of the electric district is 59.4%. Weilai users have changed electricity more than 8 million times.
Behind the efficient energy replenishment, NIO uses meticulous and comprehensive services to practice the original intention of the user enterprise, and provides services for users through various forms such as NIO House, power exchange, one-click rescue, NIO Day, NIO App, etc., and closes the relationship with users.
Competition in the new energy market will become increasingly fierce, is it possible for BBA to continue to maintain its share in the automotive sector and even the high-end market? From the current development of Weilai, the new force of car manufacturing, Weilai, has far surpassed BBA in terms of sales.