In the 45 years since the birth of the BMW 7 Series, 2 million units have been sold worldwide, and now half of the sales of the 7 Series come from China. It is not difficult to understand that BMW has placed the global debut of the 7th generation BMW 7 Series in China. On April 20, BMW's new BMW 7 Series and BMW i7 were launched in Beijing, and the new cars will be officially launched within the year. As flagship models, the new 7 series and i7 are equipped with bmw's many new and technological designs, and BMW's answer to the transformation of the automotive industry to intelligence, technology and electrification is on these two cars.
Starting from the new X7, BMW's double kidney grille is large beyond people's imagination, this time the new 7 series, under the background of the split headlights, the double kidney grille is once again visually enlarged, and netizens are crying ugly. BMW also particularly emphasized that the new 7 Series is "produced in the German Dingefing factory, engineering development in Germany and the design inspired by China", this time the Europeans should have to say, BMW has become so ugly, blame you for Chinese.
In fact, BMW's official press release also mentioned that the 7 Series' double kidney grille is "larger" in size. In order to create a sense of science and technology, this time the double kidney grille is upgraded to the "BMW ring light grille", when the owner unlocks, the BMW ring light grid, crystal daytime running lights and ink rhythm welcome light blanket and the light and shadow elements in the car will be lit up in turn, forming a "respectful welcome interaction etiquette".
The new 7 Series is 5391/1950/1548mm in length, width and height, with a wheelbase of 3215mm, and will be available in a personalized two-color paint selection. In addition, the classic Horned Chrome trim was moved to the C-pillar and a matrix geometric dark pattern was added to the rear windows. The new car is equipped with automatic opening and closing doors that customers can open through buttons, intelligent voice, My BMW APP, central control screen and key.
As a pure electric model, the i7 enjoys exclusive blue element decoration of the front and rear i brand, and supports the blue element decoration of the underside of the air intake, the side skirt and the tail deflector.
The interior of the car is also quite interesting, with a BMW surrounded interactive light strip that runs through the entire front dashboard and doors, together with the integrated suspended curved screen; following the "Shy Tech" invisible technology principle, the number of physical buttons in the whole car is greatly reduced; for the first time, the Merino leather/cashmere combination interior design is provided, and the optional personalized Merino extended leather is supported Up to 42.5 degrees rear adjustment with integrated leg rest; premium four-zone automatic air conditioning as standard with nanoscale air purification system; and 36 speakers Bowers & Wilkins 4D Diamond surround sound system with up to 1,965 kilowatts of power.
The new 7 Series has multiple screens distributed inside the car, the front integrated floating curved screen combines the 12.3-inch dashboard with the 14.9-inch touch-sensitive central display, equipped with the new BMW iDrive and BMW operating system 8.0; the rear is equipped with BMW suspension giant screen, 31-inch ultra-wide panoramic display, resolution up to 8K, support 32:9 mode playback of entertainment content, equipped with Huawei application market, the introduction of iQIYI resources, when not in use can be stored in the top of the car There is a 5.5-inch armrest touch screen on each side of the rear door panel, passengers can switch "Cinema Mode" with one click, in "Cinema Mode", the interior mood lighting and sun blinds will be automatically adjusted, supplemented by Bowers & Wilkins 4D Diamond Surround Sound System.
The new 7 series is also the first to build a BMW intelligent personal assistant upgrade, the new "eyes" design makes the new BMW intelligent personal assistant visual image more personified, flexible; breathing balls around the body will have a golden halo; inspired by BMW's classic angel eye headlights, 6 kinds of emotional visual design is newly launched. The new smart personal assistant supports front and rear wake-ups and adds up to 20 new features, including opening and closing doors, activating designated seat massages, and more.
Combined with the hardware and software capabilities of the whole vehicle, the new 7 Series is equipped with a total of 7 different theme modes, including four new theme modes (My Modes) for the first time, namely: "Relax Mode", "Expressive Mode", "Digital Art Mode" and "Theater Mode". Plus the earlier release of Personal, Sport and Energy Efficient modes.
The previous 7 Series will be replaced by pure electric, plug-in hybrid and fuel-driven versions. Among them, the pure electric version of the i7 is equipped with the fifth generation BMW eDrive electronic drive system, which will have a cruising range of more than 600 kilometers; the fuel version is equipped with an upgraded and optimized 3.0T in-line six-cylinder turbocharged engine and a new V8 engine, of which the 3.0T engine will provide high and low power two different tunings, and the 4.4T V8 engine will be upgraded based on the current N63 engine, the fuel version will be equipped with a 48V light hybrid system, and the transmission system is matched with the 8-speed manual transmission. In addition, the new 7 Series offers L2 level advanced driver assistance features and technically has the possibility of L3 level autonomous driving.
At the press conference, BMW simultaneously released the new BMW X7 and announced that in 2022, BMW will bring 5 pure electric models to Chinese users, including the innovative BMW i7.
The editor said: ugly is not ugly to see people see wisdom, think ugly do not buy, about the 7 series, I have a more want to talk about the topic. Remember Byton's BYTON Concept? It was the concept car that made the entire center console into a screen, released in early 2018, when everyone felt that such a large screen was just a gimmick used by new forces to attract attention. However, today, just 4 years, our market in the sale of the ideal ONE, Ford EVOS, Mercedes-Benz EQS these models have basically been the central control that is the screen, today's new 7 series to make this concept more extreme, it is the entire car is a screen. I'm not particularly in favor of doing so many screens in the car, or even whether this phenomenon will just be a whim and disappear in a few years, I don't know, but we can see how much the industry has changed in just such a short period of time, and how much the "demand" and "aesthetic" of consumers have changed. I think, this may be what we often call the "century-old change" of the car, the automobile industry is experiencing a major change that is visible to the naked eye, even the world-renowned large-scale old car companies can not be taken lightly, must be fully transformed to be able to keep up, survive, today's new 7 series as BMW to deal with the "era of the big test" to submit the answer sheet, do you see any drama?