One day in 2020, the founder of a new car-making force met a European car dealer by chance, so the two hit it off and sent a hundred new energy vehicles to Norway, which is also the beginning of the new car-making forces to conquer the European market. 2021 is also the peak of the new car-making forces in the European market, the European pure electric vehicle market penetration rate reached 20%, while our domestic market penetration rate is only 13.77%, so the new car-making forces to conquer Europe This choice is very correct.
Weilai Automobile and Xiaopeng Automobile have established a foothold in Europe as the main force, while Nezha, Zero Run, Aichi and Weima have also followed suit to target Europe. Last year, Polestar 2 sold 14,720 units a year in Europe ranked first, MG ZS sold 11821 units in second place, Xiaopeng Motors and NioLai Motors also sold nearly 5,000 units a year, for them this is definitely a good start. But since this year, the sales of new car-making forces have plummeted to varying degrees, so the question is, why are new car-making forces not welcome in Europe? Personally summed up such a few points, let's see if it's right.
The first point: the pricing is too high
Take Weilai Automobile as an example, Weilai Automobile's pricing in Europe is the same as in China, it seems that the price is very reasonable, but the price of sea and land freight is rising, coupled with the increasing costs of construction, manpower, operation and so on, Weilai Automobile can only continue to raise the price of cars in order to keep profits, and Xiaopeng, Nezha Automobile and other new car-making forces are also the same, especially Weilai Automobile, the overall price has been consistent with Audi, Mercedes-Benz, BMW, this price let me choose, I will definitely choose BBA.
The second point: intelligence can not meet the European standards
Want to completely integrate intelligence into the European market, this difficulty is still very high, we all know that Xiaopeng Automobile intelligence in china can be said to be second to none, but in Europe there is also a phenomenon of "water and soil", after all, English speech recognition is a problem, and the road conditions abroad are different from our domestic, automatic driving assistance systems need to be re-integrated, this aspect must have a huge data blessing, and Europe for personal information protection is very comprehensive, So it's still very troublesome to build a data center overseas. If you want to fully integrate into the European market, it is difficult to do without huge human and financial resources!
The third point: the problem of accessories
Now the new car-making forces also encounter Tesla's original problems, after all, the new car-making forces in Europe still belong to the emerging car companies, so there are fewer sales and after-sales outlets in Europe, and after-sales maintenance is also a challenge for them, after all, accessories still need to be transported from overseas, sometimes because an accessory needs to wait for ten days and a half months, too long maintenance time absolutely makes customers dissatisfied, this alone, it is more difficult for new car-making forces to enter the European market.
The road ahead for new car-making forces is still long, and as for when they can reach THE height of BYD, this is still a question!