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With science and technology to drive product strength, Changan Automobile accelerates the layout of new energy and intelligence!

Under the general environmental trend of double carbon strategy, scientific and technological innovation, and green development, the transformation of the automobile industry is gradually accelerating. On April 13, Changan Automobile successfully held the 2022 Global Partner Conference. It is worth mentioning that this year is also the 160th anniversary of the establishment of Changan Automobile. In this context, Changan Automobile continues to accelerate the pace of transformation and innovation, and gradually advances towards a world-class brand.

With science and technology to drive product strength, Changan Automobile accelerates the layout of new energy and intelligence!

As we all know, the development of the automotive industry to today, new energy, intelligence has become the trend of the times. It is reported that as early as 2001, Changan Automobile entered the field of new energy, and was one of the earliest car companies in China to enter the field of new energy. After experiencing the stages of technical research, industrialization promotion and market-oriented operation, Changan Automobile has completed the forward development process from prototype to product. According to relevant data, Changan Automobile has won more than 20 provincial and ministerial awards, mastered more than 400 key technologies, and applied for more than 800 core patents.

With science and technology to drive product strength, Changan Automobile accelerates the layout of new energy and intelligence!

Specifically, in 2021, Changan released a new generation of seven-in-one ultra-integrated electric drive system with seven major assemblies such as electric drive deep integrated motor and reducer, which has super advantages such as high integration, extreme efficiency and extreme speed silence. And also attaches great importance to battery safety, from the main and passive safety 2 dimensions of technical research, breakthrough "2 + 7" core technology. In addition, it has also created a "seven-in-one" intelligent vehicle domain controller - Changan Smart Core SVDC, which is 70% less volume, 70% performance increase, and 43% lower cost than the previous generation of products, leading the industry in performance. In addition, the overall energy consumption of Changan Automobile's products has also reached the leading level of products of the same level.

With science and technology to drive product strength, Changan Automobile accelerates the layout of new energy and intelligence!

However, Changan Automobile does not intend to slow down, and it also plans to invest more than 80 billion yuan in key areas such as new energy, intelligence, scientific and technological innovation, and digital transformation by 2025, driving product strength with science and technology and hard core with technology. In addition to the investment of a large number of scientific research funds, Changan R & D personnel also plan to exceed 5,000 people in 2025. In terms of facts, among independent car companies, there are few companies like Changan that attach importance to scientific and technological research and development, especially those that can persist until today. However, the effort will always be rewarded, from the current influence in the industry, in recent years, Changan Automobile's status is also rising.

With science and technology to drive product strength, Changan Automobile accelerates the layout of new energy and intelligence!

In addition, after entering the new energy era, all manufacturers have returned to the same running line. Therefore, in terms of brand management, it is also necessary to readjust. Therefore, Changan Automobile announced at the conference that it will focus on creating a new digital pure electric brand - Changan Deep Blue. At the same time, Changan Automobile is also very optimistic about the future of Avita, a high-end intelligent electric vehicle brand. It should be known that this high-end brand aggregates the advantages of Changan Automobile, Huawei, and Ningde Era, and is a global brand committed to building a high-end SEV field. Of course, in our view, Avita still has to be separated from the practices of traditional car companies in terms of brand image building and media publicity, which is the so-called unbroken and unbroken. In addition, Changan Automobile is also continuously optimizing the brand strategy and positioning of Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng in order to fully transform to electrification and electrification.

With science and technology to drive product strength, Changan Automobile accelerates the layout of new energy and intelligence!

Looking to the future, Changan Automobile has set a more challenging goal for itself. Changan Automobile plans to achieve a total sales volume of 4 million units by 2025. Among them, The Changan brand has 3 million vehicles, and the sales of new energy have reached 1.05 million, accounting for 35%; in 2030, the sales volume of Changan Automobile will reach 5.5 million, of which 4.5 million will be under the Changan brand, and the sales of new energy will reach 2.7 million, accounting for 60%, and overseas sales will account for 30%. Regarding this goal, we are still relatively optimistic. And there are also good reasons to believe that Changan Automobile is bound to promote the long-term development of the automobile industry and shape a brighter future for the entire industry through its own influence.

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