Earlier, we analyzed the sales data of the SUV segment in March, and in this issue we will conduct a simple analysis of the new energy vehicle market. Previously, we mentioned that due to the rise in oil prices, many consumers will choose the range of cars to target the field of new energy vehicles, but the price increase of bulk commodities has also led to an increase in the price of new energy vehicles, but from the overall sales point of view, the sales of new energy models in March reached 445,000 units, up 137.6% year-on-year, up 63.1% month-on-month, and still in a rapid upward momentum. Next, let's take a look at the sales ranking of new energy cars in March!
(Image source: Association of Passengers)
Macromini
March sales: 41,980 units
The number one model is unsurprisingly still the Hongguang MINIEV, which sold more than 40,000 units in March, and the amazing sales performance once again shows Wuling's precise control of the market. In addition, in April, Hongguang MINIEV GAMEBOY was also officially launched, and the collection of products of different pedigrees will meet the car and aesthetic needs of different consumers.
Tesla Model 3
March sales: 26,024 units
Tesla Model 3 sales were 26,024 units in March, up 2.8% year-on-year, and sales were very stable. As one of the best-selling new energy cars, model 3 can still achieve sales of nearly 30,000 units under the premise of price increases, which shows the preference of the Chinese people for Tesla.
BYD Qin
Sales in March: 24,791 units
After the listing of Qin PLUS DM-i, the sales volume of BYD Qin series models showed an explosive trend, and even the DM-i version was in short supply and had to be suspended. Judging from the sales volume in March, the performance of 24791 units also occupies a place in the sedan market, and the year-on-year growth rate of 480.3% can also see the degree of popularity of the DM-i version in the market.
BYD Khan
March sales: 12,337 units
With the dual power of pure electric and DM hybrid, BYD Han series models sold 12,337 units in March, an increase of 19.5% year-on-year. From the price point of view, the average price of more than 200,000 yuan BYD Han is definitely a ceiling-level product.
Chery QQ Ice Cream
Sales in March: 11,687 units
Although QQ ice cream has been listed for less than a year, but the sales growth is very strong, in March sales exceeded 10,000 units, this mini car is very cute in appearance, very cost-effective performance is also the main reason for the public to be enthusiastic about it.
Changan Ben EV
Sales in March: 10,707 units
Ben Ben EV is also a miniature scooter, the monthly sales of this car still exceeded 10,000 units, compared to Hongguang MINIEV, Ben Ben EV's cost performance is also very good, and highlights the endurance performance, more focused product highlights can also attract the attention of many consumers.
BYD dolphins
Sales in March: 10,448 units
BYD Dolphin's sales in March also exceeded 10,000 units, and the sales volume of Benben EV and QQ ice cream is more glued. However, unlike the positioning of mini cars, BYD Dolphin is a boutique new energy product of more than 100,000 yuan, which can also be seen from HERE in BYD's dominance in the new energy vehicle market.
Xiaopeng P7
Sales in March: 9,183 units
Xiaopeng P7 sales in March are also considerable, and as the flagship model of Xiaopeng Motors, its price also exceeded 200,000 yuan, up to 221.6% year-on-year increase, which is enough to prove the market's recognition of the Xiaopeng brand.
Chery Ants
Sales in March: 8,150 units
Little Ant sold 8150 vehicles in March, an increase of 53.5% year-on-year, as an all-aluminum micro scooter, the positioning of the car is slightly higher, but the personalized performance is really very good.
Aion S
Sales in March: 6,798 units
The sales performance of the AION S in March was still quite good, and the growth rate of 18.5% shows the market's favor for the car. In addition, under the premise that models such as AION Y and AION V are listed one after another, the brand model matrix is more perfect, which will be more helpful for promoting the overall sales performance of the brand.
epilogue:
From the perspective of sales volume in the new energy vehicle market, micro scooters have become the flashpoint of the market, and in addition, the sales of some mid-range models of independent brands have also performed well, which shows the huge demand divergence in the new energy vehicle market.