Co-branding, limited editions, luxury goods... Often the collection of these elements is undoubtedly a hit, enough to cause many consumers to go crazy, the source of this madness is not only in the product itself, but also in the unprecedented surprises and expectations. And when this trend swept into the automotive circle, this kind of cross-border cooperation will give birth to what kind of amazing works, but also depends on which brand in the automotive circle has a bolder and more innovative idea.
The protagonist of this cross-border co-brand is Matthew M. Williams, creative director of the fashion luxury brand Givenchy, and the Avita brand created a joint model - Avita 011. A few days ago, Avita 011 officially ushered in its global debut and will be sold in a limited edition of 500 units. In the face of the debut of this "couture" model, domestic consumers are naturally quite interested in Avita 011, and Avita 011 is not so much a joint new product, more like the latest luxury goods in the automotive circle, I believe that the debut is the C-bit debut of Avita 011, which will inevitably become a phenomenon-level IP in the automotive circle.
With MMW to create a new surprise, where is Avita 011 special?
The distinctiveness of Avita 011 is obvious from its overall styling design, the appearance continues the brand's main "emotional intelligence" design concept, the exclusive light and shadow black color scheme used is the iconic element of Avita 011, with the beautiful body lines of the whole vehicle, sharp and unique light sets, the appearance is full of bold and avant-garde style, fully satisfying consumers' pursuit of personalization and mystery.
If you turn your gaze to the side of Avita 011, the coupe body presents a beautiful sporty posture, thanks to the proportion of wheelbase and length is just right, and the hidden door handles and sports wheels on the details give the appearance a more colorful and stylish atmosphere. The light and shadow black color of Avita 011 is not static, but the combination of the surface effect creates a changeable style, under the exquisite craftsmanship, it emits a more powerful aura and excellent sense of grade.
Under the sports wheels, is Avita 011 for the ultimate pursuit of detailed design, brake calipers printed on the "AVATRMMW" logo, highlighting the difference of the joint model, the detailed design can also withstand scrutiny, if you carefully observe the many details of Avita 011, you will find more surprises. The hub center is the Avita brand logo, whether Avita 011 is stationary or driving, this logo always remains in place, belonging to the rolls-Royce same detail design, luxury spontaneously emerged.
Obviously, compared to a simple model, Avita 011 belongs to the real luxury in the car circle, this surprise does not only exist in the appearance of Avita 011, the interior can also make people feel the design charm of Matthew M. Williams.
For example, the sports seat equipped with Avita 011, using high-brightness NAPPA leather, with NUPRIMA matt leather, so extravagant use of a large number of high-grade materials to create seats, Avita 011's high-end identity is obvious. The "AVATRMMW" logo that appears on the calipers also exists in many details of the interior, from the welcome pedals, seat headrests to the central control screen, and the unique charm of the co-branded model can be felt everywhere you look.
Even the seemingly inconspicuous widgets of the past have become different because of the joint name, Avita 011 in the front seats, front center console storage compartment, trunk and other places with a buckle design, this decorative effect and functional accessories, is one of the representative works of Matthew M. Williams, its design inspired by roller coaster seat belts, can be so richly integrated into the fashion circle representative elements, Avita 011 is destined to be very different from other models.
Changan + Huawei + Ningde era, strong and powerful jointly build a strong faction
In addition to having a bright and beautiful trendy appearance, Avita 011 itself, as a new model, naturally has a solid backing in terms of hard power, and this backing comes from the Chang'an, Huawei, and Ningde eras. There is no doubt that these three brands have a pivotal position in the industry, and the technical strength of one of them alone is enough to crush other opponents, not to mention the Avita 011, which is jointly created by the three, and is destined to be a powerful player.
Avita 011, born under this strength, relies on Changan Automobile's excellent R & D and manufacturing technology, and belongs to the industry's leading level in terms of quality and handling. The addition of Huawei's driver assistance system has become the "smart brain" of Avita 011, making it comfortable in the face of more complex road conditions. CATL gives full play to its advanced nature in the field of power batteries, supplying battery systems for Avita 011, which is equipped with a catheter era ternary lithium-ion battery pack with a total capacity of 90.38kWh, and adopts dual motors and four-drive force, with both performance and efficiency.
Therefore, in terms of the hard power of the model, Avita 011 itself belongs to the leader of the first echelon, with innate strong strength, and this cross-border joint name is the icing on the cake, fully demonstrating that Avita 011 has a "boundless futuristic spirit of evolution", which helps it quickly break the circle and become a hot fashion item.
With the global debut of Avita 011, which will be officially released in the second quarter and open pre-sale, followed by delivery in the fourth quarter, I believe that such a model that is not willing to be low-key will inevitably attract the attention of more trendy people. Looking at the entire automotive circle, Avita 011 unlocks a new way of playing cross-border cooperation between cars and fashion, and the Avita brand is bound to bring more surprises, which is worth our good look forward to.