During the new month, Ouyang Nana po out her new selfie in the New Year, the upper body is Bai Jingting's personal series of the same name GOODBAI new product, sweatshirt + baseball cap street casual dress caused extreme comfort.
Nabi's private style is usually this street style, and I recently found that the cool energy on her body is even more sufficient.
And this is also inseparable from her often upper body Givenchy's single products, whether it is a performance or a daily OOTD, almost wearing Givenchy's popular new products over and over again.
The image of Nabi Cool Girl has always attracted the attention of many trendy circle managers, and as early as 2019, she was invited by Chen Guanxi to shoot a lookbook for her brand and NBA joint jersey.
In the eyes of Givenchy, who changed designers, Nabi's uninhibited image coincided with the brand image in Matthew M. Williams's mind.
Whether it's the starting point is the brand strategy or the current popular trend culture, Nabi becoming a givenchy spokesperson is also a natural thing.
Among the various blockbusters filmed for the brand, especially the all-black shape is simply not too sassy, and the dark temperament of the street is coming at you.
Whether it's a casual look with a sweatshirt + Martin boots, or a black suit, it's cool, a whole love to live!
Especially before the major media network platforms to fire out of the circle of this set of golden winds, Rui Sauce can only say that the dark wind on the street is really played by Matthew M. Williams clearly.
Speaking of Matthew M. Williams as a member of the Ye creative team DONEA, the trend DNA has been deeply flowing in the blood, and Matthew M. Williams resolutely decided to use Nabi as one of the brand spokespeople at the beginning of his tenure, which also showed his determination to change Givenchy.
After entering Givenchy, whether it is the past collaboration with graffiti artist Chito and musician Robert Hood, or the rich and full iconic colors of American artist Josh Smith's works, into the traditional Givenchy color system, all reflect Matthew M. Williams's avant-garde attitude.
With the addition of Matthew M. Williams, the once classic luxury veteran has also been replaced with new clothes, keeping up with the current fashion trend culture.
▲ Before Matthew M. Williams
▲ After Matthew M. Williams
In fact, looking at the present, with the increasing momentum of street fashion culture in recent years, it is no longer a rare thing for luxury veterans to gradually become younger and trendier, and the examples of trend practitioners entering high fashion houses are even more numerous.
Bally - Rhuigi Villase or
Create a pioneering perspective on the brand
As early as last month, the news that Rhuigi Villase or, the director of the American fashion brand RHUDE, was appointed as the creative director of Bally triggered the fashion circle.
Rhuigi Villase or, as one of the most promising fashion talents in the industry, can be said to be on a par with Virgil Abloh and Matthew M. Williams.
Its brand RHUDE has some of the most influential consumers in the North American fashion industry, jay-Z, Justin Bieber, A$AP Rocky, Kendrick Lamar are all big fans.
Judging from the stars of the upper body, RHUDE's status in the trend circle does not need to be repeated.
In addition to being loved by many fashion trendsetters in clothing, the premium ability of the RHUDE brand in the sneaker market is still not to be underestimated.
Remember the RHUDE × Vans co-branded shoe that came out in 2019? 300 pairs of Paisley pattern skateboard shoes, once sold, the secondary resale market price of up to $2,000 or so, which undoubtedly shows the influence of RHUDE in today's prevailing sneaker culture.
Dior Men - Kim Jones
The collaborative ceiling of trendy artists
Since Kim Jones joined Dior Men, almost every season has held hands with well-known trendy artists to launch collaborative series.
Previously, the co-branded sneakers that were hyped with Nike to a sky-high price should be heard, as a combination of high-end fashion brands and sports brand giants, not only the fashion circle, but also the entire trend circle is also boiling for this.
As friends of the Dior brand, KongShanji and Daniel Arsham have also been repeatedly posted in ins.
And all this is not a coincidence, Kim has always attached importance to the cooperation between brand and art and trends, after he entered Dior, he brought the trend art gene to Dior, and his first cooperation was with KAWS.
As a popular trend artist now, KAWS loved graffiti since he was young, and the puppet image HE created in 1999, COMPOSITE, attracted the attention of trendy players.
At the Dior Men runway in June 2019, the pink COMPOSITE made of 7,000 flowers gave Kim's debut enough attention, and the show ended perfectly, so that Kim Jones's trend artist strategy has begun to bear fruit.
Subsequently, he collaborated with artists such as KongShanji, Daniel Arsham, Shawn Stussy, etc., and at the same time, under the cooperation of many projects, Dior has also become one of the successful cases of the gradual rejuvenation, trend and diversification of luxury veterans.
It has to be said that with the change of consumer groups, the entire environment and the concept of consumption under the times are also subtly changing, and many classic fashion brands in order to meet the changes of the times, and the brand trend is a fast channel.
KENZO - Nigo
The originator of the trend came to dominate
KENZO's invitation to Nigo, the originator of the trend, as its creative director also confirmed this, and it made its debut on January 23.
On the runway, we can see a new interpretation of KENZO's iconic tiger, and the colorful flowers of the brand's founder, Mr. Kenzo Takada, have also bloomed again.
Nigo's own favorite American retro, military, and overalls styles have also been integrated into the new KENZO, and even some elements have been designed into cute styles, injecting a new vitality into the brand.
It can be seen that KENZO has completely different from the usual tone, and under the leadership of Nigo, the brand has tended to be younger, rather than the same "KENZO" in other people.
Rui Sauce also believes that under the leadership of Nigo, KENZO will also keep up with the pace of this fashion reshuffle, so that KENZO is once again active in the public's vision.
Finally, Rui Sauce has to mention a respectable pioneer leader in the creation of luxury brands rejuvenation - Virgil Abloh.
His success with LV is there for all to see, and he reinterpreted the street style of haute couture not to be cheap and casual.
In the design of every detail, it subverts everyone's perception of men's wear, and integrates the image of a small monster into the design with canvas and knitted hanging ornaments, injecting a new vitality of innocence.
And it all stops at the moment of his death. In the end, who can succeed lv menswear creative director, there is still no answer, you may wish to boldly predict the candidate?
(Image source: celebrity and brand official Weibo, ins)
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