PIETRO BECCARI, Chairman and CEO of Dior, said: "This year, Dior's partnership with Ewha Womans University in South Korea will be an important part of WOMEN@DIOR's project focusing on knowledge dissemination, education development and women's power. Whether it's working closely with the university or hosting the Fall 2022 Ready-to-Wear Series Launch Show in Seoul, we're relentlessly committed to spreading creative dialogue and promoting multiculturalism. ”
Dior is pleased to join hands with the local young community in South Korea to convey the vision and core concept of the Dior brand through this launch show.
DIOR
To commemorate the launch of Dior's Fall 2022 ready-to-wear collection, Dior opened a new concept store in the heart of Seongsu-dong, where innovation and cutting-edge spirit are a powerful driver of the development of The Cave.
Conceived in the design, this unique space, which will change with the seasons and collections, is structured in a magnificent structure that will evoke the legendary façade of the chic mansion at 30 Avenue Montaigne.
DIOR
In this wonderful open-air building, you will be greeted by a stunning garden inspired by Korean nature and French gardens, which also pays tribute to Mr. Dior's love of flowers. The Dior boutique is like a sparkling glass greenhouse, decorated with original works by Korean designers, showcasing different areas of the Dior brand, from women's ready-to-wear to iconic sneakers and bags, as well as The Dior Café*.
DIOR
DIOR
DIOR
As a final surprise, Dior teamed up with d'strict, a digital design firm known for its immersive media art, to recreate the vibe of Christian Dior's childhood home, a villa in the Granville area. An eternal experience that connects Dior's heritage with its future and celebrates the modernity of the Dior brand throughout the ages.