I didn't wait for the "first pack of the New Year" two days ago, and I waited for the "First Dress of the New Year":
It was two daily knitwear from CELINE, and I waited for two full months to buy them, and I consulted online and offline before the deadline, and they were out of stock.
If you usually pay attention to big-name ready-to-wear, then in the near future, it will definitely be pushed by big data to CELINE's sweaters and knitwear. On the one hand, because spring is coming, this kind of clothes is a must-have for the wardrobe, on the other hand, CELINE has the superpower of "new fire".
Not only the little sisters from all over the world wear it, but also the stars wear it.
Yang Mi
It can be described as the scolding of the flowing water, the CELINE of the iron. Every time CELINE is new, it will be complained about in various ways, but it will not affect its sales. Even a brand of solid-color sweater that is so inconspicuous that it will not be recognized in a hypermarket is in a "out of stock" state:
Not to mention some of the explosive models that have been officially "certified".
An ordinary new knit shirt can get five-figure likes on the brand's official IG in a very short period of time, this cardigan is priced at 14,500 yuan in China, and it is also one of the fastest sold out pieces by SA this season
At this time, everyone may have to wonder, why is it so easy to sell out of stock for such an ordinary and expensive sweater?
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First of all, the reason why it can be more and more watched is because celine itself has a "follow-the-trend" effect, which is naturally due to the designer Hedi Slimane, who is as controversial as the product. From turning the elegant Dior menswear into "morbidity" to the mysterious high-end YSL completely Forever 21 (a fast fashion brand in California), Hedi is showing a very important thing, that is, even if it is a high-end luxury brand, there is no classic that cannot be broken.
Although it subverts the classic, it is clear that every time Hedi goes out of the mountain, more people can wear the clothes he designed. Dior's men's wear customer base at that time was not only men, but also attracted many women to buy, such as Nicole Kidman, and YSL's annual sales soared from 300 million euros before taking office to 900 million euros with Hedi's own efforts.
Justin Bieber sang in the explosive YSL Yokosuka jacket of the year
As you can see, switching to CELINE is just a repeat of history. The greater the controversy, the more it will attract traffic, and a sweater that looks featureless except for the logo will become a "scarce item" as long as the universe bloggers wear it.
Leonie Hannes
Leonie Hanne's big logo sweater was also worn by another Ubiko, and it was one of the hardest to buy this season, and I tried to get SA to keep an eye on me for a month, but none of them came to my yard.
Another similar wool hooded pullover is also difficult to buy "net red", the design is very simple but the price is not low, if you want to show superior purchasing power then it is a good choice.
02
Gorgeous enough to reluctant to wear out of the big brand ready-to-wear has never been able to attract ordinary consumers, as ordinary people who want to use high-priced high-end fashion to wear out of the door frequency can be high.
Hedi's breaking of the classic was mentioned earlier, in other words, what he has been doing is actually breaking the "fashion" impression given by big-name fashion. The white point is that he makes the big names look less big, and he will cause controversy on the one hand, and on the other hand, it will make more people feel that "the big names are not far away at all". The most daily knitting and sweaters are the best types of items.
CELINE Fall/Winter 2021, this sweater looks ordinary, but it is photogenic
For the younger generation of consumers, all they may care about is that the big-name clothing on their bodies can make people feel comfortable and take a photo, and at the same time, they can wear it with high frequency to go out to have a happy meal and meet with friends. What they need may be a sense of atmosphere that moves them, and they don't care which big name designs it or which season.
On social networks, many young people wear CELINE sweaters that are not obvious to CELINE to share and wear
Of course, CELINE can win the favor of the younger generation, which is naturally superior, such as being able to get the preferences of young girls well and design clothes that cater to the current fashion. The most popular style at the moment does not need me to say that everyone should be able to think of it, that is, "sweet and spicy". So Hedi cut the length of the dress to the most fashionable length, short enough, not too sexy but not sexy.
The striped logo knit shirt of Leonie Hanne above is one of the hardest to buy at the moment, and it is also the one I opened the box for everyone at the beginning. Because I wanted to recommend it to everyone at the first time, I didn't have time to shoot my body. I bought the smallest XS, the size of a girl under 95 pounds, and put it on exactly to the position where Leonie Hanne wore.
The only thing that can make the big names so "everyday" is CELINE.
It also has a more festive red equivalent, and the upcoming Valentine's Day may come in handy.
In addition to giving itself some careful machines that conform to the public aesthetic to weaken the "sense of big name", Hedi also used his own killer skills: making the design invisible gender. Anyone who knows anything about haute couture knows that menswear and womenswear are clearly distinguished for some established fashion houses, whether it is tailoring or the use of materials. But now CELINE clearly does not have these traditional thinking, my own most grass-grown and started with a knitted mohair cardigan is the men's model.
There is also this jacquard pullover cardigan in the poplist, although it is a men's model, I think girls will wear it more gently.
03
Finally, CELINE can make more and more young people into the pit, and it is not impossible to mention that the way of life created by the times has changed.
The post-90s and 00s around me have their own personalities, like to wear freely, and do not care too much about what kind of clothes to wear on which occasion, and pay attention to comfort and do whatever they want when going out. They think it is very convenient to wear CELINE, you can go out with a casual set, and the popularity and recognition of CELINE are enough to make their outfits bright.
CELINE's Spring/Summer 2022 menswear blockbuster Hedi Slimane directly let the young male model talk about bass standing in the middle of the canyon road in the most relaxed state to shoot
This is not a while ago on the Internet also has a very hot wearing strategy, teaching everyone how to use fast fashion brands and big brands to quickly build a sense of high-end out, CELINE has not accidentally become the easiest to operate the big brand.
Ins is full of fashionable spirits that use CELINE sweaters to pair fast-fashion pieces
CELINE also has a lot of high-value and daily knitting & sweaters, which will not be elaborated here. Most of their gold codes are not in stock, you can squat the official mini program on the brand line, the above will do inventory updates every day, as long as there is inventory can be directly ordered; but my suggestion is to directly take the picture to let SA help pay attention (every day to squat the mini program is too tired!). In addition to a few logo blockbusters, others can wait in a short period of time.
Writing this, you should be able to understand why CELINE now sells expensive but sells hot. Designers have their own unique personality and superior fashion acumen, it is remarkable that they can meet the preferences of young people and capture the psychological needs of prospective customers so that the "big brands" are closer to ordinary consumers, after all, there are very few fashionable and comfortable universal ready-to-wear in big-brand ready-to-wear.
This article was edited by Miss Wendy
Art Editor: Beanie